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~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~subject:"B-to-B-Marketing"
~subject:"Theory"
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B-to-B-Marketing
Theory
Marketing
142
Theorie
72
Marktforschung
70
Market research
65
Marketingmanagement
59
Marketing management
55
Marketing theory
39
Marketingtheorie
39
Deutschland
32
Germany
32
Beziehungsmarketing
18
Kommunikation
18
Relationship marketing
18
Business-to-business marketing
17
Unternehmen
17
Werbung
17
Lieferantenmanagement
16
Marketingforschung
16
Physical distribution
16
Supplier relationship management
16
Vertrieb
16
Consumer behaviour
15
Konsumentenverhalten
15
Advertising
14
Betriebswirtschaftslehre
14
Business economics
14
Product management
13
Produktmanagement
13
Strategisches Management
13
Brand management
12
Markenführung
12
Customer service
11
Kommunikationspolitik
11
Kundenservice
11
Lehrbuch
11
Customer satisfaction
9
Kundenzufriedenheit
9
Marktsegmentierung
9
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25
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19
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19
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11
Bibliografie enthalten
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2
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2
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1
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1
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1
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1
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1
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1
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1
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Language
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German
61
English
26
Author
All
Malhotra, Naresh K.
Pepels, Werner
Bruhn, Manfred
107
Homburg, Christian
98
Meffert, Heribert
90
Kleinaltenkamp, Michael
83
Huber, Frank
63
Backhaus, Klaus
61
Lambertini, Luca
59
Ahlert, Dieter
56
Herrmann, Andreas
56
Bauer, Hans H.
55
Albers, Sönke
49
Peitz, Martin
47
Diller, Hermann
39
Anderson, Simon P.
37
Hruschka, Harald
37
Burmann, Christoph
36
Helpman, Elhanan
36
Matsushima, Noriaki
35
Fritz, Wolfgang
34
Voeth, Markus
34
Wiedmann, Klaus-Peter
34
Kuß, Alfred
33
Stauss, Bernd
33
Esch, Franz-Rudolf
32
Franses, Philip Hans
32
Kotler, Philip
32
Benkenstein, Martin
30
Krafft, Manfred
30
Kumar, V.
29
Tomczak, Torsten
29
Weiber, Rolf
29
Berry, Steven
28
Kind, Hans Jarle
28
Swoboda, Bernhard
28
Decker, Reinhold
26
Gabszewicz, Jean Jaskold
26
Thisse, Jacques-François
26
Unger, Fritz
26
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Duncker & Humblot
4
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SAGE library in marketing
7
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Review of marketing research
4
Theorie und Forschung
4
Theorie und Forschung / Wirtschaftswissenschaften
4
Fundamentals of marketing research ; Vol. 1
3
Journal of business-to-business marketing
3
Beiträge der Fachhochschule für Wirtschaft
1
Betriebswirtschaft in Studium und Praxis
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Emerald insight
1
Heidelberger Fachbücher für Praxis und Studium
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Legends in marketing
1
Lehrbuch
1
Pearson always learning
1
Praktische Betriebswirtschaft
1
Praxisnahes Wirtschaftsstudium
1
Prentice-Hall international editions
1
Prozesssteuerung und Führungsverhalten
1
Psychology & marketing
1
Review of Marketing Research Ser.
1
Sammlung Poeschel
1
Springer eBook Collection / Business and Economics
1
Stud oec / Anwendungsbezogene BWL
1
UTB für Wissenschaft / Grosse Reihe
1
UTB für Wissenschaft / Große Reihe
1
dtv / (Beck-Wirtschaftsberater)
1
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ECONIS (ZBW)
87
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1
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87
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1
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
2
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-
Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10014546736
Saved in:
3
Long-term oriented
marketing
relationships and ethical conduct in outsourcing sector
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Capel, Celine …
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 372-388
Persistent link: https://www.econbiz.de/10011485883
Saved in:
4
Marketing
management and policy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299919
Saved in:
5
Marketing
-Mix-Akzente im B2B
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 13-33)
.
2009
Persistent link: https://www.econbiz.de/10003822680
Saved in:
6
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
Pepels, Werner
(
ed.
);
Ammann, Paul
(
contributor
)
-
2009
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003809831
Saved in:
7
Reply: Assessing B2B research in the
marketing
literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
Saved in:
8
Commentary on "The essence of business
marketing
theory, research and tactics : contributions by the Journal of Business-to-Business
Marketing
," by Lichtenthal, Mummalaneni, and Wi...
Malhotra, Naresh K.
;
Uslay, Can
;
Ndubisi, Nelson Oly
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10003814692
Saved in:
9
B2B-Handbuch General Management : Unternehmen marktorientiert steuern
Pepels, Werner
(
contributor
);
Birker, Klaus
(
contributor
)
-
2008
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003772650
Saved in:
10
Commentary: relative presence of business-to-business research in the
marketing
literature : the demand-oriented path forward
Malhotra, Naresh K.
;
Uslay, Can
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 23-30
Persistent link: https://www.econbiz.de/10003851180
Saved in:
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