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~person:"Malhotra, Naresh K."
~person:"Pitt, Leyland F."
~subject:"Brand management"
~subject:"Lieferantenmanagement"
~subject:"Marketing management"
~subject:"Nachhaltige Entwicklung"
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Search: subject:"Marketing"
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| 6 applied filters
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Brand management
Lieferantenmanagement
Marketing management
Nachhaltige Entwicklung
Marktforschung
56
Market research
51
Marketing theory
30
Marketing
29
Marketingtheorie
29
Consumer behaviour
28
Konsumentenverhalten
28
Marketingmanagement
27
Markenführung
26
Beziehungsmarketing
22
Relationship marketing
22
Theorie
22
Theory
22
Social Web
16
Social web
16
Brand image
13
Internet marketing
13
Markenimage
13
Online-Marketing
13
USA
13
United States
13
B-to-B-Marketing
12
Brand
12
Business-to-business marketing
12
Markenartikel
12
Marketingforschung
11
Supplier relationship management
11
Naresh K. Malhotra
9
Luxury goods
8
Luxusgüter
8
Wein
8
Wine
8
Dienstleistungsqualität
7
Service quality
7
Bibliometrics
6
Bibliometrie
6
Customer satisfaction
6
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Online availability
All
Undetermined
17
Type of publication
All
Article
49
Book / Working Paper
11
Type of publication (narrower categories)
All
Article in journal
50
Aufsatz in Zeitschrift
50
Aufsatz im Buch
2
Book section
2
Collection of articles of several authors
2
Sammelwerk
2
Reprint
1
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Language
All
English
60
Author
All
Malhotra, Naresh K.
Pitt, Leyland F.
Burmann, Christoph
135
Esch, Franz-Rudolf
135
Bruhn, Manfred
121
Meffert, Heribert
104
Homburg, Christian
102
Kotler, Philip
94
Melewar, T. C.
81
Baumgarth, Carsten
80
Keller, Kevin Lane
76
Bauer, Hans H.
65
Ahlert, Dieter
64
Wiedmann, Klaus-Peter
62
Pepels, Werner
61
Balmer, John M. T.
60
Huber, Frank
59
Kleinaltenkamp, Michael
58
Tomczak, Torsten
56
Kumar, V.
55
Vrontis, Demetris
55
Sheth, Jagdish N.
54
Svensson, Göran
53
Backhaus, Klaus
51
Kirchgeorg, Manfred
47
Foroudi, Pantea
45
Spiller, Achim
44
Bang, Nguyen
43
Swoboda, Bernhard
43
De Chernatony, Leslie
41
Rajagopal
41
Loureiro, Sandra Maria Correia
40
Wagner, Stephan M.
40
Kitchen, Philip J.
38
Gupta, Suraksha
37
Merrilees, Bill
37
Phau, Ian
37
Zentes, Joachim
37
Albers, Sönke
36
Herrmann, Andreas
36
Pelsmacker, Patrick de
36
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Published in...
All
Business horizons
7
Review of marketing research
5
International journal of wine business research : IJWBR
4
Journal of business research : JBR
4
California management review
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business-to-business marketing
3
AMS review : official publication of the Academy of Marketing Science
2
International journal of technology marketing : IJTMkt
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Advances in corporate branding
1
Emerald insight
1
European journal of marketing
1
European journal of marketing : EJM
1
Fundamentals of marketing research ; Vol. 1
1
International journal of quality & reliability management
1
International journal of technology management : IJTM
1
Journal of advertising research
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Journal of the Operational Research Society : OR
1
Legends in marketing
1
MIT sloan management review
1
Marketing strategy collection
1
Prentice-Hall international editions
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Review of Marketing Research Ser.
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
60
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1
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10
of
60
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date (oldest first)
1
Managing the tensions in marketer-influencer relationships
McMullan, Kylie
;
Laurell, Christofer
;
Pitt, Leyland F.
- In:
Business horizons
65
(
2022
)
5
,
pp. 559-566
Persistent link: https://www.econbiz.de/10013383184
Saved in:
2
Charting value creation strategies B2B salespeople use throughout the sales process : learning from social media influencers
Cheng, Zixuan Mia
;
Plangger, Kirk
;
Cai, Feng
;
Campbell, …
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 718-744
Persistent link: https://www.econbiz.de/10014226003
Saved in:
3
The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets : a text based analysis
Mishra, Sagarika
;
Ewing, Michael
;
Pitt, Leyland F.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 264-275
Persistent link: https://www.econbiz.de/10012285184
Saved in:
4
How employees engage with B2B brands on social media : word choice and verbal tone
Pitt, Christine S.
;
Plangger, Kirk A.
;
Botha, Elsamari
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 130-137
Persistent link: https://www.econbiz.de/10012107701
Saved in:
5
Entrepreneurial
marketing
and hybrid entrepreneurship : the case of JM Reid Bamboo Rods
Ferreira, Caitlin C.
;
Ferguson, Sarah Lord
;
Pitt, Leyland F.
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
9/10
,
pp. 867-885
Persistent link: https://www.econbiz.de/10012178447
Saved in:
6
Special issue of the journal of strategic
marketing
"the state of theory in strategic
marketing
research - reviews and prospects"
Pitt, Leyland F.
;
Treen, Emily
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 97-99
Persistent link: https://www.econbiz.de/10012202446
Saved in:
7
Types of mindfulness in an age of digital distraction
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
Business horizons
62
(
2019
)
2
,
pp. 131-137
Persistent link: https://www.econbiz.de/10011995678
Saved in:
8
E-
Marketing
Ireland : cashing in on green dots
Halvorson, Wade
;
Bal, Anjali
;
Pitt, Leyland F.
;
Parent, …
- In:
Marketing intelligence & planning
30
(
2012
)
6
,
pp. 625-633
Persistent link: https://www.econbiz.de/10009671130
Saved in:
9
Seeking funding in order to sell : crowdfunding as a
marketing
tool
Brown, Terrence E.
;
Boon, Edward
;
Pitt, Leyland F.
- In:
Business horizons
60
(
2017
)
2
,
pp. 189-195
Persistent link: https://www.econbiz.de/10011653644
Saved in:
10
Assessing brand equity in the luxury wine market by exploiting tastemaker scores
Blair, Amanda J.
;
Atanasova, Christina
;
Pitt, Leyland F.
; …
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 447-452
Persistent link: https://www.econbiz.de/10011778291
Saved in:
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