//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Market research"
~type_genre:"Aufsatz im Buch"
~type_genre:"Book section"
~type_genre:"Glossary included"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
Market research
Marktforschung
9
Marketing theory
4
Marketingtheorie
4
Theorie
3
Theory
3
International marketing
2
Internationales Marketing
2
Befragung
1
Cluster analysis
1
Clusteranalyse
1
Conjoint analysis
1
Conjoint-Analyse
1
Consumer behaviour
1
Cross-cultural relations
1
Interkulturelle Beziehungen
1
Interview
1
Konsumentenverhalten
1
Marketing management
1
Marketingforschung
1
Marketingmanagement
1
Scientific method
1
Wissenschaftliche Methode
1
more ...
less ...
Type of publication
All
Article
8
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz im Buch
Book section
Glossary included
Article in journal
10
Aufsatz in Zeitschrift
10
Lehrbuch
10
Textbook
10
Collection of articles of several authors
9
Sammelwerk
9
Reprint
3
Aufsatzsammlung
2
CD-ROM, DVD
2
Collection of articles written by one author
1
Festschrift
1
Glossar enthalten
1
Mehrbändiges Werk
1
Multi-volume publication
1
Sammlung
1
review-article
1
more ...
less ...
Language
All
English
9
Author
All
Malhotra, Naresh K.
Kleinaltenkamp, Michael
14
Pepels, Werner
14
Homburg, Christian
13
Hildebrandt, Lutz
11
Backhaus, Klaus
9
Silberer, Günter
9
Voeth, Markus
9
Albers, Sönke
8
Bauer, Hans H.
8
Buber, Renate
8
Hair, Joseph F.
8
Baier, Daniel
7
Baumgarth, Carsten
7
Bush, Robert P.
7
Klarmann, Martin
7
Ortinau, David J.
7
Weiber, Rolf
7
Wiedmann, Klaus-Peter
7
Decker, Reinhold
6
Herrmann, Andreas
6
Huber, Frank
6
Longbottom, David
6
McDaniel, Carl D.
6
Meyer, Anton
6
Skiera, Bernd
6
Fischer, Eileen
5
Hofmaier, Richard
5
Johnston, Wesley J.
5
Kumar, V.
5
Naderer, Gabriele
5
Ozanne, Julie L.
5
Peterson, Mark A.
5
Trommsdorff, Volker
5
Wagner, Udo
5
Zikmund, William G.
5
Aaker, David A.
4
Batinic, Bernad
4
Day, George S.
4
Diamantopoulos, Adamantios
4
more ...
less ...
Published in...
All
Fundamentals of marketing research ; Vol. 1
3
Fundamentals of marketing research ; Vol. 6
2
Always learning
1
Fundamentals of marketing research ; Vol. 4
1
The handbook of marketing research : uses, misuses, and future advances
1
The nature and scope of marketing research
1
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Methodological issues in cross-cultural
marketing
research: a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2009
Persistent link: https://www.econbiz.de/10003794173
Saved in:
2
Helping
marketing
research earn a seat at the table for decision-making : an assessment and prescription for the future
Malhotra, Naresh K.
;
Peterson, Mark A.
;
Uslay, Can
-
2007
Persistent link: https://www.econbiz.de/10003538084
Saved in:
3
Overcoming the attribute prespecification bias in international
marketing
research by using non-attribute-based correspondence analysis
Malhotra, Naresh K.
;
Bartels, Betsy Charles
-
2007
Persistent link: https://www.econbiz.de/10003541359
Saved in:
4
Marketing
research in the New Millennium : emerging issues and trends
Malhotra, Naresh K.
;
Peterson, Mark A.
-
2007
Persistent link: https://www.econbiz.de/10003538073
Saved in:
5
Marketing
research : a state-of-the-art review and directions for the twenty-first century
Malhotra, Naresh K.
;
Peterson, Mark A.
;
Kleiser, Susan Bardi
-
2007
Persistent link: https://www.econbiz.de/10003538167
Saved in:
6
Essentials of
marketing
research
Malhotra, Naresh K.
;
Wills, Peter A.
-
2013
Persistent link: https://www.econbiz.de/10009739762
Saved in:
7
Methodological issues in cross-cultural
marketing
research : a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2007
Persistent link: https://www.econbiz.de/10003540499
Saved in:
8
Validity and structural reliability of multidimensional scaling
Malhotra, Naresh K.
-
2007
Persistent link: https://www.econbiz.de/10003541516
Saved in:
9
Questionnaire design and scale development
Malhotra, Naresh K.
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 83-94)
.
2006
Persistent link: https://www.econbiz.de/10003420103
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->