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~person:"Michaelidou, Nina"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
~type_genre:"Bibliografie enthalten"
~type_genre:"Graue Literatur"
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Online-Marketing
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9
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9
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8
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8
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7
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Michaelidou, Nina
Law, Chun Hung Roberts
19
Rita, Paulo
16
Dwivedi, Yogesh Kumar
14
Filieri, Raffaele
13
Harrigan, Paul
12
Loureiro, Sandra Maria Correia
12
Bigné Alcañiz, J. Enrique
10
Kumar, Vikas
10
Ahuja, Vandana
9
Fogel, Joshua
9
Hollebeek, Linda D.
9
Okumus, Fevzi
9
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9
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9
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9
Akram, Umair
8
Bilgihan, Anil
8
Karjaluoto, Heikki
8
Moro, Sérgio
8
Pitt, Leyland F.
8
Tan, Yong
8
Thaichon, Park
8
Urban, Glen L.
8
Fan, Weiguo
7
Grewal, Dhruv
7
Hauser, John R.
7
Hennig-Thurau, Thorsten
7
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7
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Ko, Eunju
7
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7
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7
Phua, Joe
7
Quach, Sara
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Rahman, Zillur
7
Smith, Katherine Taken
7
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Industrial marketing management : the international journal for industrial and high-tech firms
2
International marketing review
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of marketing management : MM
1
The journal of product & brand management
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ECONIS (ZBW)
7
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1
Femvertising practices on social media : a comparison of luxury and non-luxury brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1285-1300
Persistent link: https://www.econbiz.de/10013429200
Saved in:
2
The impact of comparative affective states on online brand perceptions : a five-country study
Siamagka, Nikoletta-Theofania
;
Christodoulides, George
; …
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 438-454
Persistent link: https://www.econbiz.de/10011342712
Saved in:
3
Consumers' ethical perceptions of social media analytics practices : risks, benefits and potential outcomes
Michaelidou, Nina
;
Micevski, Milena
- In:
Journal of business research : JBR
104
(
2019
),
pp. 576-586
Persistent link: https://www.econbiz.de/10012105197
Saved in:
4
Guest editorial: social media, content marketing and engagement strategies in B2B
Christodoulides, George
;
Michaelidou, Nina
;
Siamagka, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 87-88
Persistent link: https://www.econbiz.de/10012107694
Saved in:
5
Social media advertising : factors influencing consumer ad avoidance
Ferreira, Carlos
;
Michaelidou, Nina
;
Moraes, Caroline
; …
- In:
Journal of customer behaviour
16
(
2017
)
2
,
pp. 183-201
Persistent link: https://www.econbiz.de/10011745843
Saved in:
6
The use of Facebook to promote drinking among young consumers
Moraes, Caroline
;
Michaelidou, Nina
;
Meneses, Rita W.
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1377-1401
Persistent link: https://www.econbiz.de/10010433917
Saved in:
7
Usage, barriers and measurement of social media marketing : an exploratory investigation of small and medium B2B brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1153-1159
Persistent link: https://www.econbiz.de/10009490224
Saved in:
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