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~person:"Mullins, John W."
~person:"Tadajewski, Mark"
~subject:"Marketing theory"
~subject:"Strategisches Management"
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Marketing theory
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20
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8
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6
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6
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3
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14
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Mullins, John W.
Tadajewski, Mark
Kotler, Philip
33
Keller, Kevin Lane
18
Sheth, Jagdish N.
16
Kuß, Alfred
14
Piercy, Nigel
12
Bruhn, Manfred
10
Kleinaltenkamp, Michael
10
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9
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9
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9
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9
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9
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8
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8
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8
Krohmer, Harley
8
McCarthy, Edmund Jerome
8
Kumar, V.
7
Tomczak, Torsten
7
Day, George S.
6
Percy, Larry
6
Varadarajan, Rajan
6
Aghazadeh, Hashem
5
Andreasen, Alan R.
5
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5
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5
Freiling, Jörg
5
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5
Kerin, Roger A.
5
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5
Lane, Nikala
5
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5
Ormrod, Robert P.
5
Pilarczyk, Bogna
5
Ryan, Damian
5
Walters, David
5
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Journal of marketing management : MM
2
Marketing theory
2
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1
Journal of historical research in marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
McGraw-Hill/Irwin series in management
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ECONIS (ZBW)
14
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1
Writing telepathy back into marketing theory
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
3
,
pp. 421-443
Persistent link: https://www.econbiz.de/10013388910
Saved in:
2
Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
3
Scientific marketing management and the emergence of the ethical marketing concept
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Historical research in marketing management
,
(pp. 135-159)
.
2018
Persistent link: https://www.econbiz.de/10011926745
Saved in:
4
Relevance, responsibility, critical performativity, testimony and positive marketing : contributing to marketing theory, thought and practice
Tadajewski, Mark
- In:
Journal of marketing management : MM
32
(
2016
)
17/18
,
pp. 1513-1536
Persistent link: https://www.econbiz.de/10011608006
Saved in:
5
The alternative “Marketing Revolution” : Infra-power, the compromising consumer and goodwill creation
Tadajewski, Mark
- In:
Journal of historical research in marketing
8
(
2016
)
2
,
pp. 308-334
Persistent link: https://www.econbiz.de/10011598252
Saved in:
6
Marketing strategy : a decision-focused approach
Walker, Orville C.
;
Mullins, John W.
-
2014
-
8th ed
Persistent link: https://www.econbiz.de/10009718795
Saved in:
7
Marketing management : a strategic decision-making approach
Mullins, John W.
;
Walker, Orville C.
-
2013
-
8. ed
Persistent link: https://www.econbiz.de/10009517183
Saved in:
8
Global contribution to marketing management : editorial
Tadajewski, Mark
;
Hewer, Paul
- In:
Journal of marketing management : MM
28
(
2012
)
9/10
,
pp. 1015-1020
Persistent link: https://www.econbiz.de/10009615246
Saved in:
9
Marketing strategy : a decision-focused approach
Walker, Orville C.
;
Mullins, John W.
-
2011
-
7. ed. , international student ed.
Persistent link: https://www.econbiz.de/10003953957
Saved in:
10
Critical marketing studies : logical empiricism, "critical performativity" and marketing practice
Tadajewski, Mark
- In:
Marketing theory
10
(
2010
)
2
,
pp. 210-222
Persistent link: https://www.econbiz.de/10003986205
Saved in:
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