//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Natter, Martin"
~person:"Rajagopal"
~person:"Richards, Timothy J."
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer promotion"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Sales promotion
16
Verkaufsförderung
16
Consumer behaviour
12
Konsumentenverhalten
12
Einzelhandel
6
Preismanagement
6
Pricing strategy
6
Retail trade
6
Low-cost strategy
4
Niedrigpreisstrategie
4
USA
4
United States
4
Online retailing
3
Online-Handel
3
Advertising effects
2
Discrete choice
2
Diskrete Entscheidung
2
Einzelhandelspreis
2
Food retailing
2
Lebensmitteleinzelhandel
2
Mexico
2
Mexiko
2
Rabatt
2
Rebate
2
Retail price
2
Werbewirkung
2
1951-1994
1
2007-2010
1
Advertising
1
Apfel
1
Apple
1
Außenwirtschaftsförderung
1
Ballungsraum
1
Brand image
1
Brand loyalty
1
Commuting
1
Consumer perceptions
1
Consumer purchase behaviour
1
Customer integration
1
Customer value
1
more ...
less ...
Online availability
All
Undetermined
3
Free
1
Type of publication
All
Article
16
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
16
Aufsatz im Buch
1
Book section
1
Language
All
English
15
German
1
Author
All
Natter, Martin
Rajagopal
Richards, Timothy J.
Malik, Garima
8
Sinitsyn, Maxim
8
Jain, Amit
7
Kukar-Kinney, Monika
7
Malshe, Avinash
7
Monroe, Kent B.
7
Breugelmans, Els
6
Xia, Lan
6
Bijmolt, Tammo H. A.
5
Bogomolova, Svetlana
5
Fam, Kim Shyan
5
Gedenk, Karen
5
Grewal, Dhruv
5
Gázquez-Abad, Juan Carlos
5
Gómez, Miguel I.
5
Neslin, Scott A.
5
Sivakumaran, Bharadhwaj
5
Ailawadi, Kusum L.
4
Barone, Michael J.
4
Bertini, Marco
4
Dewani, Prem Prakash
4
Gierl, Heribert
4
Gijsbrechts, Els
4
Johnson, Jeff S.
4
Krishen, Anjala S.
4
Leeflang, Peter
4
Mantrala, Murali K.
4
Nordfält, Jens
4
Pandey, Neeraj
4
Sigué, Simon Pierre
4
Sinha, Somesh Kumar
4
Verhoef, Peter C.
4
Zhang, Jie
4
Ziliani, Cristina
4
Alavi, Sascha
3
Arora, Neeraj
3
Aspara, Jaakko
3
more ...
less ...
Published in...
All
American journal of agricultural economics
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of retailing
2
European journal of marketing : EJM
1
Global business & economics review
1
International journal of business excellence
1
International journal of retail & distribution management
1
Journal of business economics : JBE
1
Journal of promotion management : JPM
1
Marketing intelligence & planning
1
OR spectrum : quantitative approaches in management
1
Qualitative market research : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Live shopping promotions : which categories should a retailer discount to shoppers already in the store?
Wamsler, Julia
;
Vuckovac, Denis
;
Natter, Martin
;
Ilic, …
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 135-174
Persistent link: https://www.econbiz.de/10014519164
Saved in:
2
"Seeing is experiencing" : impact of showcasing fashion merchandise on digital platforms
Rajagopal
;
Rajagopal, Ananya
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 214-231
Persistent link: https://www.econbiz.de/10014292083
Saved in:
3
Impact of retailing technology during business shutdown
Rajagopal
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 441-459
Persistent link: https://www.econbiz.de/10013393441
Saved in:
4
Multi-unit price promotions and their impact on purchase decisions and sales
Drechsler, Salome
;
Leeflang, Peter
;
Bijmolt, Tammo H. A.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1049-1074
Persistent link: https://www.econbiz.de/10011708832
Saved in:
5
Pass-through and consumer search : an empirical analysis
Richards, Timothy J.
;
Gómez, Miguel I.
;
Lee, Jun
- In:
American journal of agricultural economics
96
(
2014
)
4
,
pp. 1049-1069
Persistent link: https://www.econbiz.de/10010416434
Saved in:
6
Sampling, discounts or pay-what-you-want : two field experiments
Kim, Ju-Young
;
Natter, Martin
;
Spann, Martin
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 327-334
Persistent link: https://www.econbiz.de/10010427984
Saved in:
7
Trade promotions and consumer search in supermarket retailing
Gómez, Miguel I.
;
Richards, Timothy J.
;
Lee, Jun
- In:
American journal of agricultural economics
95
(
2013
)
5
,
pp. 1209-1215
Persistent link: https://www.econbiz.de/10010204247
Saved in:
8
Brand loyalty and price promotion strategies : an empirical analysis
Allender, William J.
;
Richards, Timothy J.
- In:
Journal of retailing
88
(
2012
)
3
,
pp. 323-342
Persistent link: https://www.econbiz.de/10009622999
Saved in:
9
A multiple-discrete/continuous model of price promotion
Richards, Timothy J.
;
Gómez, Miguel I.
;
Pofahl, Geoffrey M.
- In:
Journal of retailing
88
(
2012
)
2
,
pp. 206-225
Persistent link: https://www.econbiz.de/10009562825
Saved in:
10
Impact of radio advertisements on buying behaviour of urban commuters
Rajagopal
- In:
International journal of retail & distribution management
39
(
2011
)
7
,
pp. 480-503
Persistent link: https://www.econbiz.de/10009240868
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->