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~person:"Ngo, Liem Viet"
~subject:"Australien"
~subject:"Dienstleistungssektor"
~subject:"Produktentwicklung"
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Search: person:"O'Cass, Aron"
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Australien
Dienstleistungssektor
Produktentwicklung
Marketing management
9
Marketingmanagement
9
Firm performance
7
Australia
6
Unternehmenserfolg
6
Beziehungsmarketing
5
Relationship marketing
5
B-to-B-Marketing
3
Brand management
3
Business-to-business marketing
3
Customer satisfaction
3
Customer value
3
Innovation
3
Innovation management
3
Innovationsmanagement
3
Kundenwert
3
Kundenzufriedenheit
3
Markenführung
3
Resource-based view
3
Ressourcenorientierter Ansatz
3
Betriebliche Wertschöpfung
2
Competitive advantage
2
Customer integration
2
Erfolgsfaktor
2
Industrie
2
Kundenintegration
2
Manufacturing industries
2
New product development
2
Service quality
2
Strategic management
2
Strategisches Management
2
Success factor
2
Value creation
2
Viet Nam
2
Vietnam
2
Wettbewerbsvorteil
2
Ambidexterity
1
Ambidextrous organization
1
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Article
8
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8
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8
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English
8
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Ngo, Liem Viet
O'Cass, Aron
35
Sok, Phyra
9
Heirati, Nima
6
Siahtiri, Vida
4
Ahmadi, Hormoz
3
Carlson, Jamie
3
Getnet, Hailu
1
Griffin, Deborah
1
Meshram, Kanika
1
Miles, Morgan P.
1
Schoefer, Klaus
1
Voola, Ranjit
1
Weerawardena, Jay
1
Wetzels, Martin
1
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Asia Pacific journal of marketing and logistics
1
British journal of management : BJM
1
Journal of strategic marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
The journal of services marketing
1
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ECONIS (ZBW)
8
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1
Achieving new product success via the synchronization of exploration and exploitation across multiple levels and functional areas
O'Cass, Aron
;
Heirati, Nima
;
Ngo, Liem Viet
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 862-872
Persistent link: https://www.econbiz.de/10010404062
Saved in:
2
Creating superior customer value for B2B firms through supplier firm capabilities
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 125-135
Persistent link: https://www.econbiz.de/10009513208
Saved in:
3
Examining the marketing planning-marketing capability interface and custer-centric performance in SMEs
O'Cass, Aron
;
Ngo, Liem Viet
;
Siahtiri, Vida
- In:
Journal of strategic marketing
20
(
2012
)
6
,
pp. 463-481
Persistent link: https://www.econbiz.de/10009663984
Saved in:
4
In search of innovation and customer-related performance superiority : the role of market orientation, marketing capability, and innovation capability interactions
Ngo, Liem Viet
;
O'Cass, Aron
- In:
The journal of product innovation management : an …
29
(
2012
)
5
,
pp. 861-877
Persistent link: https://www.econbiz.de/10009625602
Saved in:
5
Examining the firm's value creation process : a managerial perspective of the firm's value offering strategy and performance
O'Cass, Aron
;
Ngo, Liem Viet
- In:
British journal of management : BJM
22
(
2011
)
4
,
pp. 646-671
Persistent link: https://www.econbiz.de/10009511986
Saved in:
6
Archieving customer satisfaction in services firms via branding capability and customer empowerment
O'Cass, Aron
;
Ngo, Liem Viet
- In:
The journal of services marketing
25
(
2011
)
7
,
pp. 489-496
Persistent link: https://www.econbiz.de/10009387525
Saved in:
7
The relationship between business orientations and brand performance : a cross-national perspective
Ngo, Liem Viet
;
O'Cass, Aron
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
5
,
pp. 684-713
Persistent link: https://www.econbiz.de/10009408746
Saved in:
8
Winning through innovation and marketing : lessons from Australia and Vietnam
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Industrial marketing management : the international …
40
(
2011
)
8
,
pp. 1319-1329
Persistent link: https://www.econbiz.de/10009410653
Saved in:
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