//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"O'Reilly, Norm"
~person:"Vrontis, Demetris"
~subject:"Brand management"
~subject:"Brand"
~subject:"Fans"
~subject:"Sport event"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sportmarketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Brand
Fans
Sport event
Sportmarketing
24
Sports marketing
24
Professional sports
14
Profisport
14
Football
11
Fußball
11
Sport
11
Sport organization
11
Sportorganisation
11
Sports
11
Consumer behaviour
7
Konsumentenverhalten
7
Markenführung
7
Sponsoring
7
Sponsorship
7
Big event
6
Großveranstaltung
6
Ball game
4
Ballsport
4
Beziehungsmarketing
4
Brand image
4
Markenimage
4
Relationship marketing
4
Sportveranstaltung
4
Welt
4
World
4
Management
3
Marketing
3
Sport management
3
Sportmanagement
3
marketing
3
Basketball
2
Brand equity
2
Guerilla marketing
2
Guerilla-Marketing
2
Lovemarks
2
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Language
All
English
11
Author
All
O'Reilly, Norm
Vrontis, Demetris
Nufer, Gerd
15
Kunkel, Thilo
13
Biscaia, Rui
12
Funk, Daniel C.
12
Heere, Bob
11
Doyle, Jason P.
9
Ko, Yong Jae
9
Ballouli, Khalid
8
Bühler, André W.
8
Chanavat, Nicolas
8
Grohs, Reinhard
8
Inoue, Yuhei
8
Filo, Kevin
7
Kim, Yu Kyoum
7
Popp, Nels
7
Yoshida, Masayuki
7
Byon, Kevin K.
6
Desbordes, Michel
6
James, Jeffrey D.
6
Jensen, Jonathan A.
6
Koenigstorfer, Joerg
6
Shapiro, Stephen L.
6
Shuv-Ami, Avichai
6
Séguin, Benoit
6
Andreff, Wladimir
5
Baker, Thomas A., III.
5
Bodet, Guillaume
5
Bouchet, Adrien
5
Breuer, Christoph
5
Burmann, Christoph
5
Chadwick, Simon
5
Dickson, Geoff
5
Du, James
5
Dwyer, Brendan
5
Greenwell, T. Christopher
5
Kwak, Dae Hee
5
Leng, Ho Keat
5
Richelieu, André
5
Su, Yiran
5
more ...
less ...
Published in...
All
International journal of sport management and marketing : IJSMM
4
Global business & economics review
1
Journal of customer behaviour
1
Journal of promotion management : JPM
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of transnational management : the official journal of the International Management Development Association
1
Marketing intelligence & planning
1
The marketing review
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Ambush marketing and the Olympic and Paralympic Marks Act : a national sponsor perspective
Ellis, Dana
;
Patry, Philippe
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
3/4
,
pp. 184-207
Persistent link: https://www.econbiz.de/10012059510
Saved in:
2
The antecedents and consequences of Lovemarks : a study of the attitudes and perceptions of football club fans
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Global business & economics review
20
(
2018
)
5/6
,
pp. 612-633
Persistent link: https://www.econbiz.de/10012126543
Saved in:
3
New measure of brand equity status of a basketball club
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
23
(
2018
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
Saved in:
4
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
5
The cameo effect of host country and the transitory mega-event : patterns of effect on sponsorship evaluation for sport tourists and residents
Nadeau, John
;
O'Reilly, Norm
;
Cakmak, Erdinc
;
Heslop, …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
6
,
pp. 656-671
Persistent link: https://www.econbiz.de/10011645892
Saved in:
6
Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
Saved in:
7
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
Saved in:
8
Cityscape promotions and the use of place images at the Olympic Games
Nadeau, John
;
O'Reilly, Norm
;
Heslop, Louise A.
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10011326054
Saved in:
9
The Olympic brand, ambush marketing and clutter
Séguin, Benoit
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
4
(
2008
)
1
,
pp. 62-84
Persistent link: https://www.econbiz.de/10003733463
Saved in:
10
Leveraging the Olympic brand through the reconciliation of corporate and consumers' brand perceptions
Séguin, Benoit
;
Richelieu, André
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
3
(
2008
)
1/2
,
pp. 3-22
Persistent link: https://www.econbiz.de/10003653564
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->