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~person:"Pepels, Werner"
~person:"Peter, Jerome Paul"
~subject:"Aufsatzsammlung"
~subject:"Marketingmanagement"
~type_genre:"Lehrbuch"
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Aufsatzsammlung
Marketingmanagement
Theorie
30
Theory
30
Marketing management
22
Marketing
21
Deutschland
16
Germany
16
Betriebswirtschaftslehre
14
Business economics
14
Management
10
Product management
8
Produktmanagement
8
Consumer behaviour
5
Innovationsmanagement
5
Konsumentenverhalten
5
Physical distribution
5
Vertrieb
5
Brand management
4
Business process management
4
Dienstleistung
4
Dienstleistungsmanagement
4
Fertigungsprogramm
4
Innovation management
4
Markenführung
4
Market research
4
Marktforschung
4
Master production schedule
4
Prozessmanagement
4
Service management
4
USA
4
United States
4
Verbraucherverhalten
4
Controlling
3
Selling
3
Strategisches Management
3
Verkauf
3
Corporate planning
2
Dienstleistungsmarketing
2
Management control
2
Markenpolitik
2
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Book / Working Paper
22
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Lehrbuch
Textbook
21
Handbook
7
Handbuch
7
Collection of articles of several authors
6
Sammelwerk
6
Aufsatz im Buch
5
Aufsatzsammlung
5
Book section
5
Glossar enthalten
4
Glossary included
4
Fallstudiensammlung
2
Nachschlagewerk
2
Reference book
2
Wörterbuch
2
Accompanied by computer file
1
Arbeitspapier
1
Case study
1
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1
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1
Elektronischer Datenträger als Beilage
1
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1
Graue Literatur
1
Non-commercial literature
1
Sammlung
1
Working Paper
1
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English
16
German
6
Author
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Pepels, Werner
Peter, Jerome Paul
Kotler, Philip
51
Homburg, Christian
21
Kerin, Roger A.
21
Kuß, Alfred
20
Armstrong, Gary
18
Keller, Kevin Lane
18
Hartley, Steven W.
17
Bruhn, Manfred
15
Meffert, Heribert
15
Sander, Matthias
15
Berndt, Ralph
14
Tomczak, Torsten
14
Unger, Fritz
14
Kleinaltenkamp, Michael
13
Perreault, William D.
13
Donnelly, James H.
12
McCarthy, Edmund Jerome
12
Fantapié Altobelli, Claudia
11
Huber, Frank
10
Rudelius, William
10
Walker, Orville C.
10
Becker, Jochen
9
Burmann, Christoph
9
Fuchs, Wolfgang
9
Piercy, Nigel
9
Reinecke, Sven
9
Runia, Peter
9
Backhaus, Klaus
8
Cannon, Joseph P.
8
Kirchgeorg, Manfred
8
Winkelmann, Peter
8
Hawkins, Del I.
7
Krohmer, Harley
7
Schneider, Willy
7
Voeth, Markus
7
Bliemel, Friedhelm
6
Ferrell, Odies C.
6
Geyer, Olaf
6
Johnston, Mark W.
6
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Institution
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Erich-Schmidt-Verlag <Berlin>
1
Published in...
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McGraw-Hill/Irwin series in marketing
2
Betriebswirtschaft in Studium und Praxis
1
Lehrbuch
1
Praxisnahes Wirtschaftsstudium
1
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All
ECONIS (ZBW)
22
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1
Marketing
management
:
knowledge
and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2013
-
11. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10009678469
Saved in:
2
Marketing
management
:
knowledge
and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2011
-
10. ed.
Persistent link: https://www.econbiz.de/10008669176
Saved in:
3
Marketing
management
:
knowledge
and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2009
-
9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003734238
Saved in:
4
Marketing
management
:
knowledge
and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2007
-
8. ed.
Persistent link: https://www.econbiz.de/10003349984
Saved in:
5
Marketing
management
:
knowledge
and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2007
-
8. ed.
Persistent link: https://www.econbiz.de/10003189613
Saved in:
6
Marketing
management
:
knowledge
and skills
Peter, Jerome Paul
(
contributor
); …
-
2004
-
7. ed
Persistent link: https://www.econbiz.de/10001738690
Saved in:
7
Marketing
management
:
knowledge
and skills ; text, analysis, cases, plans
Peter, Jerome Paul
;
Donnelly, James H.
-
1992
-
3. ed.
Persistent link: https://www.econbiz.de/10000842350
Saved in:
8
A preface to marketing
management
Peter, Jerome Paul
;
Donnelly, James H.
-
2015
-
14. ed.
Persistent link: https://www.econbiz.de/10010339514
Saved in:
9
A preface to marketing
management
Peter, Jerome Paul
;
Donnelly, James H.
-
2013
-
13. ed
Persistent link: https://www.econbiz.de/10009512077
Saved in:
10
A preface to marketing
management
Peter, Jerome Paul
;
Donnelly, James H.
-
2011
-
12. ed., [internat. student ed.]
Persistent link: https://www.econbiz.de/10003895933
Saved in:
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