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~person:"Pepels, Werner"
~person:"Schultz, Don E."
~subject:"Aufsatzsammlung"
~subject:"Beziehungsmarketing"
~subject:"Marketing management"
~subject:"Marketingmanagement"
~type_genre:"Book section"
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Aufsatzsammlung
Beziehungsmarketing
Marketing management
Marketingmanagement
B-to-B-Marketing
8
Business-to-business marketing
8
Relationship marketing
8
Customer satisfaction
6
Customer service
6
Kundenservice
6
Kundenzufriedenheit
6
Lieferantenmanagement
6
Supplier relationship management
6
Brand management
5
Dienstleistungsqualität
5
Markenführung
5
Product management
5
Produktmanagement
5
Service quality
5
Measurement
4
Messung
4
Quality management
4
Qualitätsmanagement
4
Beschwerdemanagement
3
Complaint management
3
Customer value
3
Kundenwert
3
Relaunch
3
Advertising
2
Advertising planning
2
Dienstleistungsmanagement
2
Dynamic investment appraisal
2
Dynamische Investitionsrechnung
2
ICT industry
2
IKT-Sektor
2
Inventory management system
2
Market segmentation
2
Marktsegmentierung
2
Organisationsstruktur
2
Organizational structure
2
Preismanagement
2
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Type of publication
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Article
17
Type of publication (narrower categories)
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Book section
Article in journal
17
Aufsatz im Buch
17
Aufsatz in Zeitschrift
17
Collection of articles of several authors
10
Sammelwerk
10
Handbook
9
Handbuch
9
Lehrbuch
6
Aufsatzsammlung
5
Textbook
5
Case study
3
Fallstudie
3
Fallstudiensammlung
2
Nachschlagewerk
2
Reference book
2
Wörterbuch
2
Accompanied by computer file
1
Arbeitspapier
1
Collection of articles written by one author
1
Einführung
1
Elektronischer Datenträger als Beilage
1
Graue Literatur
1
Non-commercial literature
1
Sammlung
1
Working Paper
1
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Language
All
German
11
English
6
Author
All
Pepels, Werner
Schultz, Don E.
Bruhn, Manfred
57
Homburg, Christian
34
Töpfer, Armin
26
Stauss, Bernd
24
Meffert, Heribert
23
Meyer, Anton
19
Esch, Franz-Rudolf
18
Georgi, Dominik
18
Hippner, Hajo
18
Wilde, Klaus D.
18
Bauer, Hans H.
17
Helmke, Stefan
17
Krafft, Manfred
17
Reichwald, Ralf
17
Uebel, Matthias
16
Ahlert, Dieter
15
Diller, Hermann
15
Kleinaltenkamp, Michael
14
Link, Jörg
14
Belz, Christian
13
Hadwich, Karsten
13
Huber, Frank
13
Piller, Frank T.
13
Ratten, Vanessa
13
Stock-Homburg, Ruth
13
Günter, Bernd
12
Kirchgeorg, Manfred
12
Herrmann, Andreas
11
Silberer, Günter
11
Trommsdorff, Volker
11
Kumar, V.
10
Köhler, Richard
10
Nufer, Gerd
10
Reinartz, Werner J.
10
Zanger, Cornelia
10
Büttgen, Marion
9
Fournier, Susan
9
Hennig-Thurau, Thorsten
9
Keuper, Frank
9
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Published in...
All
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
3
Advertising theory
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Handbook of business-to-business marketing
1
Instrumente zur Gestaltung von After Sales Services
1
Integrated brand marketing and measuring returns
1
Kompendium Management in Banking & Finance
1
Policy and marketing strategies for digital media
1
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
1
Prozesssteuerung und Führungsverhalten
1
Scenarios in marketing : from vision to decision
1
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ECONIS (ZBW)
17
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1
From CM to CRM to CN 2 : a research agenda for the marketing communications transition
Schultz, Don E.
;
Malthouse, Edward C.
;
Pick, Doreén
- In:
Current insights and future trends : [extended versions …
,
(pp. 421-432)
.
2012
Persistent link: https://www.econbiz.de/10009748079
Saved in:
2
Grundzüge des Beschwerdemanagements
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 80-93)
.
2013
Persistent link: https://www.econbiz.de/10009672136
Saved in:
3
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10014546736
Saved in:
4
Qualitätsmanagement
Pepels, Werner
;
Weinmann, Markus
-
2008
Persistent link: https://www.econbiz.de/10003670513
Saved in:
5
Marketing communications with networked consumers and negotiated relationships
Malthouse, Edward C.
;
Schultz, Don E.
- In:
Policy and marketing strategies for digital media
,
(pp. 233-245)
.
2014
Persistent link: https://www.econbiz.de/10010369862
Saved in:
6
Qualitätsmanagement
Pepels, Werner
;
Weinmann, Markus
- In:
Kompendium Management in Banking & Finance
,
(pp. 965-1062)
.
2006
Persistent link: https://www.econbiz.de/10003427844
Saved in:
7
Qualitäts- und Zufriedenheitsmessung als CRM Basis
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 23-49)
.
2013
Persistent link: https://www.econbiz.de/10014546728
Saved in:
8
Kommunikationsinstrumente für After Sales Services
Pepels, Werner
-
2014
Persistent link: https://www.econbiz.de/10010457850
Saved in:
9
Konsumgüter-Relaunch : Charakteristika und Maßnahmen
Pepels, Werner
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 207-228)
.
2013
Persistent link: https://www.econbiz.de/10011447467
Saved in:
10
Grundzüge des Beschwerdemanagement
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 103-117)
.
2008
Persistent link: https://www.econbiz.de/10003749441
Saved in:
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