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~person:"Phau, Ian"
~subject:"Advertising"
~subject:"Brand image"
~subject:"Service quality"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Advertising
Brand image
Service quality
Consumer behaviour
73
Konsumentenverhalten
73
Brand management
26
Markenführung
26
Luxury goods
23
Luxusgüter
23
Markenimage
23
Brand
18
Markenartikel
18
Australia
14
Australien
14
Emotion
12
Advertising effects
7
Beziehungsmarketing
7
Designation of origin
7
Herkunftsbezeichnung
7
Relationship marketing
7
Werbewirkung
7
Brand extension
6
Markentransfer
6
Product counterfeiting
6
Produktpiraterie
6
Holiday behaviour
5
Jugendliche
5
Luxury brands
5
Urlaubsverhalten
5
Werbung
5
Youth
5
Attitude
4
Fashion
4
Mode
4
Social status
4
Sozialer Status
4
Tourism
4
Tourismus
4
Willingness to pay
4
Zahlungsbereitschaftsanalyse
4
China
3
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Article
30
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Arbeitspapier
Article in journal
Article
Aufsatz in Zeitschrift
30
Aufsatz im Buch
1
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1
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English
30
Author
All
Phau, Ian
Han, Heesup
48
Loureiro, Sandra Maria Correia
29
Mattila, Anna S.
28
Diamantopoulos, Adamantios
27
Septianto, Felix
25
Jang, Soocheong
24
Gierl, Heribert
22
Japutra, Arnold
22
Pelsmacker, Patrick de
22
Sreejesh, S.
22
Bang, Nguyen
21
Hollebeek, Linda D.
21
Prentice, Catherine
21
Quach, Sara
20
Dens, Nathalie
19
Guzman, Francisco
19
Melewar, T. C.
19
Sarkar, Abhigyan
19
Eisend, Martin
17
Hyun, Sunghyup Sean
17
Park, Jungkun
17
Paul, Justin
17
Bilgihan, Anil
16
Thaichon, Park
16
Torres, Ivonne M.
16
Zúñiga, Miguel Ángel
16
Balaji, M. S.
15
Ekinci, Yuksel
15
Johnson, Lester W.
15
Line, Nathaniel D.
15
Wong, IpKin Anthony
15
Yoon, Sukki
15
Ahn, Jiseon
14
Das, Gopal
14
Dwivedi, Yogesh Kumar
14
Hanks, Lydia
14
Lee, Seonjeong
14
Liu, Chih-Hsing
14
McColl-Kennedy, Janet R.
14
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The journal of brand management : an international journal
4
Journal of fashion marketing and management
3
Journal of retailing and consumer services
3
Journal of business research : JBR
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Marketing intelligence & planning
2
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing : EJM
1
International journal of consumer studies
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality and tourism insights
1
Journal of marketing management : MM
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
The journal of consumer marketing
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
30
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1
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
2
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
3
Motivations, attitudes and intentions towards luxury dining in airplane themed restaurants : moderating roles of desire to fly, desire for luxury and FOMO
Lau, Kong Cheen
;
Lee, Sean
;
Phau, Ian
- In:
Journal of hospitality and tourism insights
6
(
2023
)
5
,
pp. 1967-1989
Persistent link: https://www.econbiz.de/10014445536
Saved in:
4
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
5
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
6
Consumer attitude and intention toward ridesharing
Cheah, Isaac
;
Shimul, Anwar Sadat
;
Liang, Johan
;
Phau, Ian
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 115-136
Persistent link: https://www.econbiz.de/10013170051
Saved in:
7
Is HUGO still the BOSS? : investigating the reciprocal effects of brand extensions on brand personality of luxury brands
Phau, Ian
;
Matthiesen, Insa-Mascha
;
Shimul, Anwar Sadat
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 297-305
Persistent link: https://www.econbiz.de/10012668455
Saved in:
8
Brand love : corroborating evidence across four continents
Sajtos, Laszlo
;
Cao, Joanne T.
;
Espinosa, Jennifer A.
; …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 591-604
Persistent link: https://www.econbiz.de/10012494322
Saved in:
9
Conceptualising luxury brand attachment : scale development and validation
Shimul, Anwar Sadat
;
Phau, Ian
;
Lwin, Michael
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 675-690
Persistent link: https://www.econbiz.de/10012120866
Saved in:
10
Revisiting country image : examining the determinants towards consumers' purchase intention of high technological products
Nai, Israel
;
Cheah, Isaac
;
Phau, Ian
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 420-440
Persistent link: https://www.econbiz.de/10011875435
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