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~person:"Phau, Ian"
~subject:"Australia"
~subject:"Beziehungsmarketing"
~subject:"Rules of origin"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
Rules of origin
Brand management
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26
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19
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Aufsatz in Zeitschrift
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Phau, Ian
Loureiro, Sandra Maria Correia
23
Hollebeek, Linda D.
14
Khan, Imran
14
Rather, Raouf Ahmad
13
Veloutsou, Cleopatra
13
Fetscherin, Marc
12
Han, Heesup
11
Japutra, Arnold
11
Kumar, Vikas
11
Rahman, Zillur
11
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10
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10
Šerić, Maja
10
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9
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9
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9
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9
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9
Vrontis, Demetris
9
Casidy, Riza
8
Gil Saura, Irene
8
Ko, Eunju
8
Sarkar, Juhi Gahlot
8
Augusto, Mário Gomes
7
Back, Ki-Joon
7
Ekinci, Yuksel
7
Fatma, Mobin
7
Iglesias, Oriol
7
Kaushik, Arun Kumar
7
Kim, Jinkyung Jenny
7
Leckie, Civilai
7
O'Cass, Aron
7
So, Kevin Kam Fung
7
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6
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6
Hyun, Sunghyup Sean
6
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6
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6
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Marketing intelligence & planning
3
European journal of marketing : EJM
1
Journal of business research : JBR
1
Journal of fashion marketing and management
1
Journal of international consumer marketing
1
Journal of vacation marketing : an international journal
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ECONIS (ZBW)
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1
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
2
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
3
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
Saved in:
4
Idol attachment and human brand loyalty
Huang, Yu-an
;
Lin, Chad
;
Phau, Ian
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10011338789
Saved in:
5
Destination brand image of Western Australia's South-West region : perceptions of local versus international tourists
Quintal, Vanessa
;
Phau, Ian
;
Polczynski, Aleksandra
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
1
,
pp. 41-54
Persistent link: https://www.econbiz.de/10010237299
Saved in:
6
Brand leaders and me-too alternatives : how do consumers choose?
Quintal, Vanessa
;
Phau, Ian
- In:
Marketing intelligence & planning
31
(
2013
)
4
,
pp. 367-387
Persistent link: https://www.econbiz.de/10009764904
Saved in:
7
Brand image inconsistencies of luxury fashion brands : a buyer-seller exchange situation model of Hugo Boss Australia
Matthiesen, Insa-Mascha
;
Phau, Ian
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10003985962
Saved in:
8
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
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