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~person:"Phau, Ian"
~subject:"Australia"
~subject:"Brand equity"
~subject:"Rules of origin"
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Australia
Brand equity
Rules of origin
Brand management
36
Markenführung
36
Consumer behaviour
32
Konsumentenverhalten
32
Luxury goods
23
Luxusgüter
23
Brand image
22
Markenimage
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Brand
20
Markenartikel
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Australien
5
Brand extension
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Emotion
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Beziehungsmarketing
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luxury branding
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Brand love
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Phau, Ian
Guzman, Francisco
7
Merrilees, Bill
6
Bridson, Kerrie
5
Evans, Jody
5
Gil Saura, Irene
5
Iglesias, Oriol
5
Anselmsson, Johan
4
Christodoulides, George
4
Dwivedi, Abhishek
4
Shuv-Ami, Avichai
4
Wong, IpKin Anthony
4
Anabila, Peter
3
Barnes, Liz
3
Barrio-García, Salvador del
3
Bianchi, Constanza
3
Diamantopoulos, Adamantios
3
Keller, Kevin Lane
3
Loureiro, Sandra Maria Correia
3
Luce, Fernando Bins
3
Markovic, Stefan
3
O'Cass, Aron
3
Oliveira, Marta Olivia Rovedder de
3
Paul, Justin
3
Pike, Steven
3
Rashid, Arooj
3
Rentschler, Ruth
3
Silveira, Cleo Schmitt
3
Vescovi, Tiziano
3
Vrontis, Demetris
3
Zarantonello, Lia
3
Šerić, Maja
3
Abril Barrie, Carmen
2
Aiello, Gaetano
2
Alfaro, Manuel
2
Anisimova, Tatiana
2
Arora, Anshu
2
Augusto, Mário Gomes
2
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2
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Marketing intelligence & planning
2
Australasian marketing journal
1
Journal of business research : JBR
1
Journal of fashion marketing and management
1
Journal of international consumer marketing
1
Journal of vacation marketing : an international journal
1
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ECONIS (ZBW)
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1
Applying consumer-based brand equity in luxury hotel branding
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Tseng, …
- In:
Journal of business research : JBR
81
(
2017
),
pp. 192-202
Persistent link: https://www.econbiz.de/10011771690
Saved in:
2
Pawning n00bs : insights into perceptions of brand extensions of the video game industry
Butcher, Luke
;
Tang, Ysobel
;
Phau, Ian
- In:
Australasian marketing journal
25
(
2017
)
3
,
pp. 215-224
Persistent link: https://www.econbiz.de/10011792004
Saved in:
3
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
Saved in:
4
Destination brand image of Western Australia's South-West region : perceptions of local versus international tourists
Quintal, Vanessa
;
Phau, Ian
;
Polczynski, Aleksandra
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
1
,
pp. 41-54
Persistent link: https://www.econbiz.de/10010237299
Saved in:
5
Brand leaders and me-too alternatives : how do consumers choose?
Quintal, Vanessa
;
Phau, Ian
- In:
Marketing intelligence & planning
31
(
2013
)
4
,
pp. 367-387
Persistent link: https://www.econbiz.de/10009764904
Saved in:
6
Brand image inconsistencies of luxury fashion brands : a buyer-seller exchange situation model of Hugo Boss Australia
Matthiesen, Insa-Mascha
;
Phau, Ian
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10003985962
Saved in:
7
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
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