//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Phau, Ian"
~subject:"Australia"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Branding"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Australia
Consumer behaviour
Brand management
30
Markenführung
30
Konsumentenverhalten
26
Brand image
19
Markenimage
19
Brand
18
Markenartikel
18
Luxury goods
17
Luxusgüter
17
Australien
5
Brand extension
4
Emotion
4
Fashion
4
Markentransfer
4
Mode
4
Beziehungsmarketing
3
Relationship marketing
3
Brand equity
2
Brand love
2
Brand loyalty
2
Brand personality
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Gesellschaft
2
Ingredient branding
2
Luxury brand
2
Luxury brand attachment
2
Luxury brands
2
Measurement
2
Messung
2
Perception
2
Rules of origin
2
Scale development
2
Social status
2
Society
2
Sozialer Status
2
Ursprungsregeln
2
Wahrnehmung
2
more ...
less ...
Online availability
All
Undetermined
16
Free
3
Type of publication
All
Article
27
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
27
Aufsatz im Buch
2
Book section
2
Reprint
1
Language
All
English
27
Author
All
Phau, Ian
Loureiro, Sandra Maria Correia
30
Han, Heesup
23
Ko, Eunju
23
Sarkar, Abhigyan
23
Melewar, T. C.
21
Bang, Nguyen
20
Diamantopoulos, Adamantios
19
Hollebeek, Linda D.
19
Guzman, Francisco
18
Japutra, Arnold
18
Sarkar, Juhi Gahlot
17
Kunkel, Thilo
16
Veloutsou, Cleopatra
16
Khan, Imran
15
Valette-Florence, Pierre
15
Ekinci, Yuksel
14
Fetscherin, Marc
14
Pelsmacker, Patrick de
14
Casidy, Riza
13
Dens, Nathalie
13
Romaniuk, Jenni
13
Ahn, Jiseon
12
Park, Jungkun
12
Paul, Justin
12
Rahman, Zillur
12
Septianto, Felix
12
Sreejesh, S.
12
Vrontis, Demetris
12
Bagozzi, Richard P.
11
Christodoulides, George
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Merrilees, Bill
11
Rather, Raouf Ahmad
11
Sung, Yongjun
11
Swoboda, Bernhard
11
Augusto, Mário Gomes
10
Dwivedi, Abhishek
10
Gilal, Faheem Gul
10
more ...
less ...
Published in...
All
Journal of business research : JBR
4
Marketing intelligence & planning
4
Journal of fashion marketing and management
3
The journal of brand management : an international journal
3
Australasian marketing journal
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing : EJM
1
International journal of consumer studies
1
Journal of retailing and consumer services
1
Journal of vacation marketing : an international journal
1
Strategic change
1
The journal of consumer marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
27
Showing
1
-
10
of
27
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
2
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
3
Investigating consumers' brand desirability for upcycled luxury brands
Phau, Ian
;
Akintimehin, Olamide
;
Lee, Sean
- In:
Strategic change
31
(
2022
)
5
,
pp. 523-531
Persistent link: https://www.econbiz.de/10013415705
Saved in:
4
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
5
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
6
CSR motives on situational scepticism towards luxury brands
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013172878
Saved in:
7
Is HUGO still the BOSS? : investigating the reciprocal effects of brand extensions on brand personality of luxury brands
Phau, Ian
;
Matthiesen, Insa-Mascha
;
Shimul, Anwar Sadat
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 297-305
Persistent link: https://www.econbiz.de/10012668455
Saved in:
8
Brand love : corroborating evidence across four continents
Sajtos, Laszlo
;
Cao, Joanne T.
;
Espinosa, Jennifer A.
; …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 591-604
Persistent link: https://www.econbiz.de/10012494322
Saved in:
9
Conceptualising luxury brand attachment : scale development and validation
Shimul, Anwar Sadat
;
Phau, Ian
;
Lwin, Michael
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 675-690
Persistent link: https://www.econbiz.de/10012120866
Saved in:
10
Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 376-397
Persistent link: https://www.econbiz.de/10011875430
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->