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~person:"Pitt, Leyland F."
~subject:"Brand management"
~subject:"Internet marketing"
~subject:"Lieferantenmanagement"
~subject:"Unternehmenserfolg"
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Brand management
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Marketing management
17
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17
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4
Luxury goods
3
Luxusgüter
3
Marketing
3
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3
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Pitt, Leyland F.
Keller, Kevin Lane
19
Bruhn, Manfred
17
Melewar, T. C.
15
O'Cass, Aron
14
Homburg, Christian
13
Adeola, Ogechi
11
Laukkanen, Tommi
11
Bauer, Hans H.
9
Brettel, Malte
9
Hinson, Robert
9
Morgan, Neil A.
9
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8
Chaffey, Dave
8
Ko, Eunju
8
Kumar, V.
8
Ngo, Liem Viet
8
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8
Vrontis, Demetris
8
Foroudi, Pantea
7
Kitchen, Philip J.
7
MacInnis, Deborah J.
7
Pepels, Werner
7
Reijonen, Helen
7
Tikkanen, Henrikki
7
Urde, Mats
7
Šerić, Maja
7
Aaker, David A.
6
Balmer, John M. T.
6
Blankson, Charles
6
Burmann, Christoph
6
Dekimpe, Marnik G.
6
Di Benedetto, C. Anthony
6
Fritz, Wolfgang
6
Hirvonen, Saku
6
Karjaluoto, Heikki
6
Kleinaltenkamp, Michael
6
Loureiro, Sandra Maria Correia
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Business horizons
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Marketing intelligence & planning
1
The journal of product & brand management
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ECONIS (ZBW)
7
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1
Managing the tensions in marketer-influencer relationships
McMullan, Kylie
;
Laurell, Christofer
;
Pitt, Leyland F.
- In:
Business horizons
65
(
2022
)
5
,
pp. 559-566
Persistent link: https://www.econbiz.de/10013383184
Saved in:
2
The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets : a text based analysis
Mishra, Sagarika
;
Ewing, Michael
;
Pitt, Leyland F.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 264-275
Persistent link: https://www.econbiz.de/10012285184
Saved in:
3
Entrepreneurial marketing and hybrid entrepreneurship : the case of JM Reid Bamboo Rods
Ferreira, Caitlin C.
;
Ferguson, Sarah Lord
;
Pitt, Leyland F.
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
9/10
,
pp. 867-885
Persistent link: https://www.econbiz.de/10012178447
Saved in:
4
Assessing brand equity in the luxury wine market by exploiting tastemaker scores
Blair, Amanda J.
;
Atanasova, Christina
;
Pitt, Leyland F.
; …
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 447-452
Persistent link: https://www.econbiz.de/10011778291
Saved in:
5
Seeking funding in order to sell : crowdfunding as a marketing tool
Brown, Terrence E.
;
Boon, Edward
;
Pitt, Leyland F.
- In:
Business horizons
60
(
2017
)
2
,
pp. 189-195
Persistent link: https://www.econbiz.de/10011653644
Saved in:
6
E-Marketing Ireland : cashing in on green dots
Halvorson, Wade
;
Bal, Anjali
;
Pitt, Leyland F.
;
Parent, …
- In:
Marketing intelligence & planning
30
(
2012
)
6
,
pp. 625-633
Persistent link: https://www.econbiz.de/10009671130
Saved in:
7
Business-to-business marketing : a strategic approach
Morris, Michael H.
;
Pitt, Leyland F.
;
Honeycutt, Earl D.
-
2001
-
3. ed.
Persistent link: https://www.econbiz.de/10001535221
Saved in:
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