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~person:"Quach, Sara"
~source:"econis"
~subject:"Brand image"
~subject:"Markenführung"
~subject:"Service quality"
~subject:"Social web"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Glossary included"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Brand image
Markenführung
Service quality
Social web
Virales Marketing
Consumer behaviour
28
Konsumentenverhalten
28
Beziehungsmarketing
14
Relationship marketing
14
Customer satisfaction
10
Dienstleistungsqualität
10
Kundenzufriedenheit
10
Advertising
8
Werbung
7
Advertising effects
6
Brand management
6
Internet marketing
6
Online-Marketing
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Werbewirkung
6
Digitale Dienste
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Internet
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Luxury goods
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Luxusgüter
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Social Web
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4
Art infusion
3
Einzelhandel
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Marketing management
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Marketingmanagement
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Retail trade
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satisfaction
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Australia
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Australien
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Quach, Sara
Han, Heesup
59
Loureiro, Sandra Maria Correia
41
Mattila, Anna S.
34
Phau, Ian
34
Diamantopoulos, Adamantios
28
Hollebeek, Linda D.
28
Ko, Eunju
28
Prentice, Catherine
26
Bang, Nguyen
25
Filieri, Raffaele
25
Sarkar, Abhigyan
25
Dwivedi, Yogesh Kumar
24
Jang, Soocheong
23
Melewar, T. C.
23
Balaji, M. S.
22
Japutra, Arnold
22
Paul, Justin
22
Sreejesh, S.
22
Pelsmacker, Patrick de
21
Bilgihan, Anil
20
Guzman, Francisco
20
Hyun, Sunghyup Sean
20
Park, Jungkun
20
Septianto, Felix
20
Veloutsou, Cleopatra
20
Dens, Nathalie
19
Romaniuk, Jenni
19
Hanks, Lydia
18
Wong, IpKin Anthony
18
Wu, Luorong
18
Ekinci, Yuksel
17
Flavián Blanco, Carlos
17
Khan, Imran
17
Line, Nathaniel D.
17
Sarkar, Juhi Gahlot
17
Vrontis, Demetris
17
Das, Gopal
16
Fetscherin, Marc
16
Johnson, Lester W.
16
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Journal of retailing and consumer services
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Services marketing quarterly
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
International journal of consumer studies
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Psychology & marketing
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ECONIS (ZBW)
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1
Antecedents and consequences of panic buying : the case of COVID-19
Prentice, Catherine
;
Quach, Sara
;
Thaichon, Park
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 132-146
Persistent link: https://www.econbiz.de/10012808005
Saved in:
2
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
3
Service integration in omnichannel retailing and its impact on customer experience
Quach, Sara
;
Barari, Mojtaba
;
Moudrý, Dann Vit
;
Quach, Ken
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013169715
Saved in:
4
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
5
The effect of AI quality on customer experience and brand relationship
Nguyen Tuyet-Mai
;
Quach, Sara
;
Patamaporn Thaichon
- In:
Journal of consumer behaviour
21
(
2022
)
3
,
pp. 481-493
Persistent link: https://www.econbiz.de/10013275503
Saved in:
6
Art infusion and functional theories of attitudes toward luxury brands : the mediating role of feelings of self-inauthenticity
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Mao, Wen
- In:
Journal of business research : JBR
150
(
2022
),
pp. 538-552
Persistent link: https://www.econbiz.de/10013365761
Saved in:
7
Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara
;
Shao, Wei
;
Ross, Mitchell
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
Saved in:
8
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
9
Managing customer switching behavior in the banking industry
Thaichon, Park
;
Quach, Sara
;
Bavalur, Amulya Sai
;
Nair, …
- In:
Services marketing quarterly
38
(
2017
)
3
,
pp. 142-154
Persistent link: https://www.econbiz.de/10011756714
Saved in:
10
Aesthetic labor and visible diversity : the role in retailing service encounters
Quach, Sara
;
Jebarajakirthy, Charles
;
Thaichon, Park
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 34-43
Persistent link: https://www.econbiz.de/10011743114
Saved in:
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