Rita, Paulo; Ramos, Ricardo F.; Moro, Sérgio; Mealha, Marta - In: European journal of management and business economics : … 30 (2021) 1, pp. 1-17
- The results showed positive acceptability toward the marketing campaign on Tinder, especially Z Generation. Nevertheless … an essential indication for companies regarding their marketing activities conducted on Tinder to fully exploit the … possibility of using Tinder as an alternative and valuable channel to conduct marketing activities. Originality/value - Up until …