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~person:"Salo, Jari"
~person:"Stephen, Andrew T."
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Search: subject:"Mobile Marketing"
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Mobile marketing
8
Mobile Marketing
7
Internet marketing
6
Mobile communications
6
Mobilkommunikation
6
Online-Marketing
6
Consumer behaviour
5
Konsumentenverhalten
5
Mobile Business
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Mobile business
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mobile marketing
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Salo, Jari
Stephen, Andrew T.
Bauer, Hans H.
10
Fritz, Wolfgang
8
Karjaluoto, Heikki
7
Okazaki, Shintaro
7
Shankar, Venkatesh
7
Link, Jörg
6
Luo, Xueming
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Silberer, Günter
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Spann, Martin
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Bamoriya, Hemant
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Fang, Zheng
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Gao, Tao
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Ghose, Anindya
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Leppäniemi, Matti
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Rohm, Andrew J.
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Sajad Rezaei
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Sultan, Fareena
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Wiedmann, Klaus-Peter
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Amirkhanpour, Monaliz
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Andrews, Michelle
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Baek, Tae Hyun
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Barnes, Stuart J.
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Bart, Yakov
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Cui, Xuebin
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Dholakia, Nikhilesh
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Drennan, Judy
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Dwivedi, Yogesh Kumar
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Giaglis, George M.
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Holland, Heinrich
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Höft, Uwe
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Kannan, P. K.
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Katona, Zsolt
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Advances in electronic marketing
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
E-marketing ; Vol. 2
1
International advertising and communication : current insights and empirical findings
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing research
1
Journal of marketing research : JMR
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ECONIS (ZBW)
8
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1
In mobile we trust : the effects of mobile versus nonmobile reviews on consumer purchase intentions
Grewal, Lauren
;
Stephen, Andrew T.
- In:
Journal of marketing research
56
(
2019
)
5
,
pp. 791-808
Persistent link: https://www.econbiz.de/10012177648
Saved in:
2
A thematic exploration of digital, social media, and
mobile
marketing
: research evolution from 2000 to 2015 and an agenda for future inquiry
Lamberton, Cait
;
Stephen, Andrew T.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 146-172
Persistent link: https://www.econbiz.de/10011621587
Saved in:
3
Which products are best suited to mobile advertising? : a field study of mobile display advertising effects on consumer attitudes and intentions
Bart, Yakov
;
Stephen, Andrew T.
;
Sárváry, Miklós
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 270-285
Persistent link: https://www.econbiz.de/10010380962
Saved in:
4
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.
;
Stephen, Andrew T.
;
Kannan, P. K.
; …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
Saved in:
5
The influence of content and trust on consumers' intention to accept mobile advertisements
Westerlund, Mika
;
Rajala, Risto
;
Tuunanen, Tuure
;
Salo, Jari
-
2012
Persistent link: https://www.econbiz.de/10009575191
Saved in:
6
Integrated marketing communications in mobile context
Leppäniemi, Matti
;
Karjaluoto, Heikki
;
Sinisalo, Jaakko
; …
- In:
International advertising and communication : current …
,
(pp. 397-415)
.
2006
Persistent link: https://www.econbiz.de/10003378198
Saved in:
7
Retailer use of permission-based mobile advertising
Salo, Jari
;
Tähtinen, Jaana
- In:
Advances in electronic marketing
,
(pp. 139-155)
.
2005
Persistent link: https://www.econbiz.de/10003168458
Saved in:
8
Factors affecting customers' willingness to receive
mobile
marketing
Leppäniemi, Matti
;
Karjaluoto, Heikki
;
Salo, Jari
; …
- In:
Advertising and communication : proceedings 4th …
,
(pp. 249-253)
.
2005
Persistent link: https://www.econbiz.de/10003353824
Saved in:
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