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~person:"Svensson, Göran"
~person:"Wilde, Klaus D."
~subject:"Confidence"
~subject:"Marketingmanagement"
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Confidence
Marketingmanagement
Beziehungsmarketing
62
Relationship marketing
62
Lieferantenmanagement
25
Supplier relationship management
25
Customer satisfaction
19
Kundenzufriedenheit
19
Vertrauen
16
Computer-assisted marketing
13
IT-gestütztes Marketing
13
B-to-B-Marketing
11
Business-to-business marketing
11
Kundenmanagement
11
Theorie
10
Theory
10
commitment
9
satisfaction
9
Arbeitszufriedenheit
8
Consumer behaviour
8
Job satisfaction
8
Konsumentenverhalten
8
Marketing management
8
trust
8
Data Mining
7
Business process management
6
Data mining
6
Deutschland
6
Germany
6
Prozessmanagement
6
Selling
6
Verkauf
6
coordination
6
relationship marketing
6
Data Warehouse
5
Data warehouse
5
Norway
5
Norwegen
5
Satisfaction
5
South Africa
5
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18
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English
17
German
7
Author
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Svensson, Göran
Wilde, Klaus D.
Bruhn, Manfred
18
Homburg, Christian
18
Kumar, V.
15
Bauer, Hans H.
10
Usman, Osly
10
Terho, Harri
9
Akrout, Houcine
8
Casidy, Riza
8
Grönroos, Christian
8
Schumann, Jan Hendrik
8
Verhoef, Peter C.
8
Eisingerich, Andreas B
7
Han, Heesup
7
Mysen, Tore
7
Palmatier, Robert W.
7
Salo, Jari
7
Bang, Nguyen
6
Fink, Klaus-J.
6
Hollensen, Svend
6
Kleinaltenkamp, Michael
6
Knittel, Christopher R.
6
Neslin, Scott A.
6
Paulssen, Marcel
6
Payne, Adrian
6
Quach, Sara
6
Roberts-Lombard, Mornay
6
Sheth, Jagdish N.
6
Simkin, Lyndon
6
Stango, Victor
6
Thaichon, Park
6
Vrontis, Demetris
6
Šerić, Maja
6
Ahlert, Dieter
5
Banerjee, Shubhomoy
5
Donthu, Naveen
5
Fatima, Johra Kayeser
5
Finne, Åke
5
Gil Saura, Irene
5
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Journal of business-to-business marketing
4
International journal of procurement management
3
The journal of business & industrial marketing
3
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
2
International journal of business excellence
2
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
International journal of electronic customer relationship management : IJECRM
1
International journal of logistics economics and globalisation
1
Journal of business research : JBR
1
Journal of contemporary marketing science
1
South African journal of economic and management sciences
1
SpringerLink / Bücher
1
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ECONIS (ZBW)
24
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1
The antecedents and outcomes of micro-enterprise business banking customers' relationship satisfaction
Van der Merwe, Michelle Caroline
;
Mostert, Pierre
; …
- In:
Journal of business-to-business marketing
31
(
2024
)
1
,
pp. 27-42
Persistent link: https://www.econbiz.de/10014514694
Saved in:
2
A nomological framework of antecedents and postcedents to satisfaction in purchase and sales business relationships
Guan, Jyh-Liang
;
Lee, Tzong-ru
;
Mostert, Pierre
; …
- In:
Journal of contemporary marketing science
6
(
2023
)
1
,
pp. 46-63
Persistent link: https://www.econbiz.de/10014301512
Saved in:
3
The role of trust and commitment as mediators between economic and non-economic satisfaction in sales manager B2B relationships
Ferro-Soto, Carlos
;
Padin, Carmen
;
Svensson, Göran
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
1
,
pp. 235-251
Persistent link: https://www.econbiz.de/10013539060
Saved in:
4
Validating the sequential logic of quality constructs in seller-customer business relationships : antecedents, mediator and outcomes
Høgevold, Nils M.
;
Rodríguez, Rocío
;
Svensson, Göran
; …
- In:
Journal of business-to-business marketing
29
(
2022
)
1
,
pp. 43-67
Persistent link: https://www.econbiz.de/10013178123
Saved in:
5
Antecedents and outcomes of satisfaction in buyer-supplier relationships in South Africa : a replication study
Roberts-Lombard, Mornay
;
Mpinganjira, Mercy
;
Svensson, …
- In:
South African journal of economic and management sciences
20
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011778254
Saved in:
6
Validating trust and commitment as mediators between economic and non-economic satisfaction in Puerto Rican buyer-supplier relationships
Sosa Varela, Juan Carlos
;
Svensson, Göran
; …
- In:
International journal of procurement management
12
(
2019
)
4
,
pp. 391-409
Persistent link: https://www.econbiz.de/10012138468
Saved in:
7
Validating the relationship between trust, commitment, economic and non-economic satisfaction in South African buyer-supplier relationships
Mpinganjira, Mercy
;
Roberts-Lombard, Mornay
;
Svensson, …
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 421-431
Persistent link: https://www.econbiz.de/10011662279
Saved in:
8
Validity and reliability of satisfaction as a mediator between quality constructs in manufacturer-supplier relationships through time and across contexts
Padin, Carmen
;
Ferro, Carlos
;
Svensson, Göran
- In:
Journal of business-to-business marketing
24
(
2017
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011674235
Saved in:
9
Trust and commitment as mediators between economic and non-economic satisfaction in manufacturer-supplier relationships
Ferro, Carlos
;
Padin, Carmen
;
Svensson, Göran
;
Payan, …
- In:
The journal of business & industrial marketing
31
(
2016
)
1
,
pp. 13-23
Persistent link: https://www.econbiz.de/10011539306
Saved in:
10
The precursor role of cooperation, coordination, and relationship assets in a relationship model
Payan, Janice M.
;
Hair, Joseph F.
;
Svensson, Göran
; …
- In:
Journal of business-to-business marketing
23
(
2016
)
1
,
pp. 63-79
Persistent link: https://www.econbiz.de/10011496548
Saved in:
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