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~person:"Wiedmann, Klaus-Peter"
~subject:"Controlling"
~subject:"Konsumentenverhalten"
~subject:"Luxury goods"
~subject:"Werbung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Glossary included"
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Search: subject:"Brand Management"
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Controlling
Konsumentenverhalten
Luxury goods
Werbung
Brand management
15
Markenführung
15
Consumer behaviour
10
Luxusgüter
9
Brand image
5
Markenimage
5
Brand
4
Markenartikel
4
Betriebliche Wertschöpfung
2
Beziehungsmarketing
2
Corporate reputation
2
Customer perceived value
2
Deutschland
2
Firmenimage
2
Germany
2
Market research
2
Marketing
2
Marktforschung
2
Relationship marketing
2
Value creation
2
luxury brand management
2
luxury consumption
2
Anger
1
Big Data
1
Big data
1
Brand architecture
1
Brand emotions
1
Brand experience
1
Brand extension
1
Brand logo
1
Brand semiotics
1
Brand strength
1
Consumer emotions
1
Consumer goods marketing
1
Consumer inferences
1
Cruise
1
Customer value
1
Data Mining
1
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Undetermined
8
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Article
11
Book / Working Paper
1
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Glossary included
Article in journal
12
Aufsatzsammlung
3
Graue Literatur
3
Non-commercial literature
3
Collection of articles of several authors
1
Handbook
1
Handbuch
1
Hochschulschrift
1
Sammelwerk
1
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Language
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English
11
German
1
Author
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Wiedmann, Klaus-Peter
Loureiro, Sandra Maria Correia
29
Phau, Ian
29
Ko, Eunju
24
Han, Heesup
23
Melewar, T. C.
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
17
Hollebeek, Linda D.
16
Valette-Florence, Pierre
15
Veloutsou, Cleopatra
15
Dens, Nathalie
14
Ekinci, Yuksel
14
Fetscherin, Marc
14
Khan, Imran
14
Pelsmacker, Patrick de
14
Romaniuk, Jenni
14
Casidy, Riza
13
Kunkel, Thilo
13
Park, Jungkun
13
Paul, Justin
13
Septianto, Felix
13
Ahn, Jiseon
12
Johnson, Lester W.
12
Keller, Kevin Lane
12
Rahman, Zillur
12
Sreejesh, S.
12
Bagozzi, Richard P.
11
Christodoulides, George
11
Grohmann, Bianca
11
Merrilees, Bill
11
Pitt, Leyland F.
11
Sung, Yongjun
11
Swoboda, Bernhard
11
Vrontis, Demetris
11
Augusto, Mário Gomes
10
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Published in...
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The journal of brand management : an international journal
3
Journal of business research : JBR
2
The journal of product & brand management
2
International journal of retail & distribution management
1
Journal of fashion marketing and management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Marketing : ZFP ; journal of research and management
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
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Source
All
ECONIS (ZBW)
12
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1
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10
of
12
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date (oldest first)
1
Guest editorial : a roadmap and future research agenda for luxury marketing and branding research
Christodoulides, George
;
Wiedmann, Klaus-Peter
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 341-350
Persistent link: https://www.econbiz.de/10013164335
Saved in:
2
Special issue: luxury marketing and branding
Christodoulides, George
(
ed.
);
Wiedmann, Klaus-Peter
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013164373
Saved in:
3
Brand hate, rage, anger & co. : exploring the relevance and characteristics of negative consumer emotions toward brands
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Labenz, Franziska
- In:
Journal of business research : JBR
152
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013493952
Saved in:
4
The legends of tomorrow : a semiotic approach towards a brand myth of luxury heritage
König, Jan C. L.
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
; …
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
2
,
pp. 198-215
Persistent link: https://www.econbiz.de/10011572149
Saved in:
5
Brand logo symmetry and product design : the spillover effects on consumer inferences
Bettels, Jannick
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
97
(
2019
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012002742
Saved in:
6
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
7
Unleashing the power of luxury : antecedents of luxury brand perception and effects on luxury brand strength
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 705-715
Persistent link: https://www.econbiz.de/10010197484
Saved in:
8
The complexity of value in the luxury industry : from consumers' individual value perception to luxury consumption
Hennings, Nadine
;
Wiedmann, Klaus-Peter
;
Klarmann, …
- In:
International journal of retail & distribution management
43
(
2015
)
10/11
,
pp. 922-939
Persistent link: https://www.econbiz.de/10011505887
Saved in:
9
Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
10
Luxury brands in the digital age : exclusivity versus ubiquity
Hennings, Nadine
;
Wiedmann, Klaus-Peter
;
Klarmann, …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
29
(
2012
)
1
,
pp. 30-35
Persistent link: https://www.econbiz.de/10009490051
Saved in:
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