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~person:"Wong, IpKin Anthony"
~source:"econis"
~subject:"Dienstleistungssektor"
~subject:"Großveranstaltung"
~subject:"Kundenbindungsprogramm"
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Dienstleistungssektor
Großveranstaltung
Kundenbindungsprogramm
Customer satisfaction
27
Kundenzufriedenheit
27
Consumer behaviour
17
Konsumentenverhalten
17
Dienstleistungsqualität
16
Service quality
16
Beziehungsmarketing
13
Relationship marketing
13
Gambling
11
Glücksspiel
11
Brand image
5
Markenimage
5
Tourism
5
Tourismus
5
Brand management
4
Holiday behaviour
4
Markenführung
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Urlaubsverhalten
4
Arbeitszufriedenheit
3
China
3
Customer loyalty
3
Customer retention
3
Event marketing
3
Event-Marketing
3
Job satisfaction
3
Kundenbindung
3
Loyalty program
3
Big event
2
Brand
2
Brand attachment
2
Casino
2
Casinos
2
Einzelhandel
2
Freizeitwirtschaft
2
Impulsive gambling
2
International tourism
2
Internationaler Tourismus
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Wong, IpKin Anthony
Lee, Choong-Ki
6
Söderlund, Magnus
6
Tanford, Sarah
6
Brady, Michael K.
5
Mattila, Anna S.
5
Izogo, Ernest Emeka
4
McColl-Kennedy, Janet R.
4
Wu, Luorong
4
Aksoy, Lerzan
3
Anderson, Laurel
3
Barnes, Donald C.
3
Daskin, Mustafa
3
Georgiev, Marin
3
Guchait, Priyanko
3
Gustafsson, Anders
3
Hwang, Yoo Hee
3
Le Nguyen Hau
3
Lee, Jenny
3
Medler-Liraz, Hana
3
Meel, Dr. Pankaj
3
Mende, Martin
3
Ostrom, Amy L.
3
Rahman, Zillur
3
Rayburn, Steven W.
3
Seger-Guttmann, Tali
3
Sharma, Piyush
3
Sirianni, Nancy J.
3
Tai, Yang-Fei
3
Terziev, Venelin
3
Voorhees, Clay M.
3
Wang, Yi-Chieh
3
Ahn, Jinwoo
2
Altinay, Levent
2
Anderson, Sidney
2
Asante, Daniel
2
Asante, Eric Adom
2
Assaker, Guy
2
Baloglu, Seyhmus
2
Banabakova, V.
2
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Journal of travel and tourism marketing
3
International journal of contemporary hospitality management
1
Journal of business research : JBR
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
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ECONIS (ZBW)
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1
The role of relationship quality and loyalty program in tourism shopping : a multilevel investigation
Lam, Iok Keng Veronica
;
Wong, IpKin Anthony
- In:
Journal of travel and tourism marketing
37
(
2020
)
1
,
pp. 92-111
Persistent link: https://www.econbiz.de/10012289263
Saved in:
2
Performance driven outcomes : the case of frontline employees in the hospitality sector
Prentice, Catherine
;
Ma, Erdan
;
Wong, IpKin Anthony
- In:
Journal of hospitality marketing & management
28
(
2019
)
1
,
pp. 101-123
Persistent link: https://www.econbiz.de/10012176580
Saved in:
3
The effect of event supportive service environment and authenticity in the quality-value-satisfaction framework
Wong, IpKin Anthony
;
Ji, Mingjie
;
Liu, Matthew Tingchi
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
4
,
pp. 563-586
Persistent link: https://www.econbiz.de/10011912254
Saved in:
4
Linking travel motivation and loyalty in sporting events : the mediating roles of event involvement and experience, and the moderating role of spectator type
Wong, IpKin Anthony
;
Tang, Sio Lai Wendy
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 63-84
Persistent link: https://www.econbiz.de/10011484653
Saved in:
5
A multilevel investigation of the role of retail stores in cross-border shopping
Wong, IpKin Anthony
;
Lam, Iok Keng Veronica
- In:
Journal of travel and tourism marketing
33
(
2016
)
4/6
,
pp. 837-853
Persistent link: https://www.econbiz.de/10011517477
Saved in:
6
Casino marketing, problem gamblers or loyal customers?
Prentice, Catherine
;
Wong, IpKin Anthony
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2084-2092
Persistent link: https://www.econbiz.de/10011373152
Saved in:
7
Do perceived CSR initiatives enhance customer preference and loyalty in casinos?
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Chu, Rongwei
; …
- In:
International journal of contemporary hospitality management
26
(
2014
)
7
,
pp. 1024-1045
Persistent link: https://www.econbiz.de/10010426100
Saved in:
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