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~person:"Wong, IpKin Anthony"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Handbuch"
~type_genre:"Marktinformation"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Experiment
Service quality
Consumer behaviour
36
Konsumentenverhalten
36
Customer satisfaction
17
Kundenzufriedenheit
17
Beziehungsmarketing
15
Relationship marketing
15
Dienstleistungsqualität
9
Markenimage
9
Gambling
8
Glücksspiel
8
Brand management
7
Markenführung
7
Holiday behaviour
5
Hotel industry
5
Hotellerie
5
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5
Urlaubsverhalten
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4
Personality psychology
4
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Restaurant industry
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experience
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Brand
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Brand equity
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Cultural heritage
3
Customer loyalty
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Customer retention
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Einzelhandel
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Kulturgüter
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Kundenbindung
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3
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3
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Article in journal
Article
Conference proceedings
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17
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17
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Wong, IpKin Anthony
Han, Heesup
49
Mattila, Anna S.
34
Sutter, Matthias
32
Loureiro, Sandra Maria Correia
31
Diamantopoulos, Adamantios
28
Lusk, Jayson L.
26
Phau, Ian
26
Jang, Soocheong
23
Nayga, Rodolfo M.
22
Sreejesh, S.
22
Bang, Nguyen
21
Japutra, Arnold
21
Prentice, Catherine
21
Hollebeek, Linda D.
20
Sarkar, Abhigyan
19
Gierl, Heribert
18
Guzman, Francisco
18
Hyun, Sunghyup Sean
18
Melewar, T. C.
18
Balaji, M. S.
17
Kerschbamer, Rudolf
17
Park, Jungkun
17
Paul, Justin
17
Bilgihan, Anil
16
Liu, Qing
16
Wu, Luorong
16
Ekinci, Yuksel
15
Johnson, Lester W.
15
Line, Nathaniel D.
15
McColl-Kennedy, Janet R.
15
Ahn, Jiseon
14
Gursoy, Dogan
14
Hanks, Lydia
14
Lee, Seonjeong
14
Liu, Chih-Hsing
14
Sarkar, Juhi Gahlot
14
Bauer, Hans H.
13
Das, Gopal
13
Fetscherin, Marc
13
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International journal of hospitality management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of travel and tourism marketing
3
International journal of contemporary hospitality management
2
Journal of business research : JBR
2
Asia Pacific journal of marketing and logistics
1
The journal of services marketing
1
Tourism management perspectives : TMP
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ECONIS (ZBW)
17
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17
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1
Axiology of tourism shopping : a cross-level investigation of value-in-the-experience (VALEX)
Wong, IpKin Anthony
;
Huang, GuoQiong Ivanka
;
Li, Zhuo
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
3
,
pp. 549-563
Persistent link: https://www.econbiz.de/10014633611
Saved in:
2
Service attribute prioritization based on the marginal utility of attribute performance
Pan, Mengqiang
;
Li, Nao
;
Law, Chun Hung Roberts
;
Huang, …
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440006
Saved in:
3
How folk music induces destination image : a synthesis between sensory marketing and cognitive balance theory
Fan, Yulan
;
Wong, IpKin Anthony
;
Lin, Zhiwei
- In:
Tourism management perspectives : TMP
47
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014318842
Saved in:
4
When festitivity meets heritage site : co-developed experience through the lens of situated cognition
Wen, Huijun
;
Wong, IpKin Anthony
;
Fan, Yulan
;
Leong, …
- In:
Journal of travel and tourism marketing
39
(
2022
)
5
,
pp. 516-533
Persistent link: https://www.econbiz.de/10013483075
Saved in:
5
Hotel brand equity and online reviews on social commerce intention : a cross-level identification process
Huang, Guoqiong Ivanka
;
Wong, IpKin Anthony
;
Xiong, Xiling
- In:
International journal of hospitality management
105
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013363630
Saved in:
6
A multilevel synthesis of subjective and objective measures of foodservices in the experience process
Wen, Huijun
;
Wong, IpKin Anthony
;
Kim, Seongseop
; …
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013328008
Saved in:
7
Customer engagement and its outcomes : the cross-level effect of service environment and brand equity
Ou, Juanjuan
;
Wong, IpKin Anthony
;
Prentice, Catherine
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 377-402
Persistent link: https://www.econbiz.de/10012201373
Saved in:
8
The effect of event supportive service environment and authenticity in the quality-value-satisfaction framework
Wong, IpKin Anthony
;
Ji, Mingjie
;
Liu, Matthew Tingchi
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
4
,
pp. 563-586
Persistent link: https://www.econbiz.de/10011912254
Saved in:
9
Applying consumer-based brand equity in luxury hotel branding
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Tseng, …
- In:
Journal of business research : JBR
81
(
2017
),
pp. 192-202
Persistent link: https://www.econbiz.de/10011771690
Saved in:
10
Embracing or fighting the urge : a multilevel investigation on casino service, branding and impulsive gambling
Prentice, Catherine
;
Wong, IpKin Anthony
- In:
International journal of hospitality management
56
(
2016
),
pp. 109-118
Persistent link: https://www.econbiz.de/10011521730
Saved in:
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