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~person:"Yoshida, Masayuki"
~type_genre:"Article in journal"
~type_genre:"Book section"
~type_genre:"Handbuch"
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Sportmarketing
11
Sports marketing
11
Consumer behaviour
6
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Professional sports
6
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6
Football
5
Fußball
5
Sport
5
Sport event
4
Sport organization
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Sportveranstaltung
4
Beziehungsmarketing
3
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3
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Yoshida, Masayuki
Nufer, Gerd
32
Funk, Daniel C.
22
Ko, Yong Jae
21
Biscaia, Rui
19
Bühler, André W.
19
Kunkel, Thilo
19
Breuer, Christoph
16
Heere, Bob
16
McDonald, Heath
16
Dwyer, Brendan
15
Pedersen, Paul M.
15
Drayer, Joris
14
Kim, Yu Kyoum
14
Kwak, Dae Hee
14
O'Reilly, Norm
14
James, Jeffrey D.
13
Shapiro, Stephen L.
13
Zhang, James J.
13
Bühler, André
12
Chadwick, Simon
12
Cornwell, T. Bettina
12
Greenwell, T. Christopher
12
Inoue, Yuhei
12
Ratten, Vanessa
12
Woratschek, Herbert
12
Ballouli, Khalid
11
Byon, Kevin K.
11
Desbordes, Michel
11
Doyle, Jason P.
11
Jensen, Jonathan A.
11
Koronios, Konstantinos
11
Uhrich, Sebastian
11
Dickson, Geoff
10
Séguin, Benoit
10
Bennett, Gregg
9
Cho, Heetae
9
Filo, Kevin
9
Karg, Adam
9
Kim, Kihan
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Journal of sport management : the official journal of the North American Society of Sport Management
3
Sport management review
3
Corporate reputation review
1
European Sport management quarterly : ESMQ
1
International journal of sports marketing & sponsorship
1
Journal of retailing and consumer services
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
11
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1
Feeling vital by watching sport : the roles of team identification and stadium attendance in enhancing subjective vitality
Yoshida, Masayuki
;
Sato, Mikihiro
;
Doyle, Jason P.
- In:
Journal of sport management : the official journal of …
37
(
2023
)
4
,
pp. 229-242
Persistent link: https://www.econbiz.de/10014318067
Saved in:
2
Leveraging sport events for sustainable sport participation : how schools contribute to sport development through events
Aizawa, Kurumi
;
Orr, Madeleine
;
Inoue, Yuhei
;
Nagazumi, Jin
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 662-682
Persistent link: https://www.econbiz.de/10014283267
Saved in:
3
Customer engagement in sport : an updated review and research agenda
McDonald, Heath
;
Biscaia, Rui
;
Yoshida, Masayuki
; …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 289-304
Persistent link: https://www.econbiz.de/10013255823
Saved in:
4
Social media content strategy for sport clubs to drive fan engagement
Annamalai, Balamurugan
;
Yoshida, Masayuki
;
Varshney, Sanjeev
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648956
Saved in:
5
The role of pride feelings in the team and fan community identification processes : an empirical examination in professional sport
Gordon, Brian S.
;
Yoshida, Masayuki
;
Nakazawa, Makoto
; …
- In:
Corporate reputation review
24
(
2021
)
2
,
pp. 76-94
Persistent link: https://www.econbiz.de/10012500232
Saved in:
6
Inducing destination images among international audiences : the differing effects of promoting sport events on the destination image of a city around the world
Heere, Bob
;
Wear, Henry
;
Jones, Adam
;
Breitbarth, Tim
; …
- In:
Journal of sport management : the official journal of …
33
(
2019
)
6
,
pp. 506-517
Persistent link: https://www.econbiz.de/10012145788
Saved in:
7
Consumer experience quality : a review and extension of the sport management literature
Yoshida, Masayuki
- In:
Sport management review
20
(
2017
)
5
,
pp. 427-442
Persistent link: https://www.econbiz.de/10011783800
Saved in:
8
A model bridging team brand experience and sponsorship brand experience
Biscaia, Rui
;
Trail, Galen
;
Ross, Stephen
;
Yoshida, Masayuki
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
4
,
pp. 380-399
Persistent link: https://www.econbiz.de/10011821792
Saved in:
9
Investigating the role of fan club membership on perceptions of team brand equity in football
Biscaia, Rui
;
Ross, Stephen
;
Yoshida, Masayuki
; …
- In:
Sport management review
19
(
2016
)
2
,
pp. 157-170
Persistent link: https://www.econbiz.de/10011475580
Saved in:
10
Sport marketing in Asia : exploring trends and issues in the 21st century
Yoshida, Masayuki
;
Heere, Bob
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
4
,
pp. 207-213
Persistent link: https://www.econbiz.de/10011415219
Saved in:
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