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~person:"Zhang, James J."
~subject:"Sponsoring"
~subject:"Sportmarketing"
~subject:"Sports economics"
~subject:"World"
~type_genre:"Aufsatz in Zeitschrift"
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Sponsoring
Sportmarketing
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Sports marketing
11
Professional sports
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8
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7
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7
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4
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4
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Aufsatz in Zeitschrift
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11
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Zhang, James J.
Funk, Daniel C.
22
Ko, Yong Jae
21
Kunkel, Thilo
20
Biscaia, Rui
19
Heere, Bob
16
McDonald, Heath
16
Dwyer, Brendan
15
Drayer, Joris
14
Kim, Yu Kyoum
14
Kwak, Dae Hee
14
O'Reilly, Norm
14
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14
Breuer, Christoph
13
James, Jeffrey D.
13
Shapiro, Stephen L.
13
Cornwell, T. Bettina
12
Doyle, Jason P.
12
Greenwell, T. Christopher
12
Inoue, Yuhei
12
Jensen, Jonathan A.
12
Ballouli, Khalid
11
Byon, Kevin K.
11
Koronios, Konstantinos
11
Uhrich, Sebastian
11
Yoshida, Masayuki
11
Chadwick, Simon
10
Dickson, Geoff
10
Filo, Kevin
10
Ratten, Vanessa
10
Bennett, Gregg
9
Chanavat, Nicolas
9
Cho, Heetae
9
Karg, Adam
9
Katz, Matthew
9
Kim, Kihan
9
Séguin, Benoit
9
Vrontis, Demetris
9
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8
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8
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International journal of sports marketing & sponsorship
4
Sport management review
3
European Sport management quarterly : ESMQ
1
International journal of sport management and marketing : IJSMM
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Sport, Business and Management : an international journal ; SBM
1
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ECONIS (ZBW)
11
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1
Scoping practical implications and managerial relevance in sport management
Mastromartino, Brandon
;
Naraine, Michael L.
;
Dees, Windy
; …
- In:
Sport, Business and Management : an international …
14
(
2024
)
3
,
pp. 309-329
Persistent link: https://www.econbiz.de/10014524828
Saved in:
2
Identifying critical factors in sport consumption decision making of millennial sport fans : mixed-methods approach
Yim, Brian H.
;
Byon, Kevin K.
;
Baker, Thomas A., III.
; …
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
4
,
pp. 484-503
Persistent link: https://www.econbiz.de/10012623291
Saved in:
3
Self-branding through NFL team fanship : fans' desired self-image and its implications for branding practices
Wang, Jerred Junqi
;
Braunstein-Minkove, Jessica R.
; …
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10012597288
Saved in:
4
Understanding consumers of Asian female sports : a case study of the Women's Korean Basketball League
Min, Sophia D.
;
Zhang, James J.
;
Kim, Min Kil
;
Kim, Chong
- In:
International journal of sport management and marketing …
15
(
2014
)
1/2
,
pp. 19-35
Persistent link: https://www.econbiz.de/10011503890
Saved in:
5
Sport business in China : current state and prospect
Liu, Dongfeng
;
Zhang, James J.
;
Desbordes, Michel
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 2-10
Persistent link: https://www.econbiz.de/10011695186
Saved in:
6
The development of NBA in China : a glocalization perspective
Zhou, Liangjun
;
Wang, Jerred Junqi
;
Chen, Xiaoying
; …
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 81-94
Persistent link: https://www.econbiz.de/10011695284
Saved in:
7
Sport business in China
Zhang, James J.
(
ed.
);
Liu, Dongfeng
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011695462
Saved in:
8
Variables affecting the market demand of sport lottery sales in China : the case of Guangdong Province
Zhou, Liangjun
;
Zhang, James J.
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 116-136
Persistent link: https://www.econbiz.de/10011695496
Saved in:
9
Sports gambling as consumption : evidence from demand for sports lottery
Mao, Luke Lunhua
;
Zhang, James J.
;
Connaughton, Daniel P.
- In:
Sport management review
18
(
2015
)
3
,
pp. 436-447
Persistent link: https://www.econbiz.de/10011381892
Saved in:
10
An importance-performance analysis of media activities associated with WNBA game consumption
Zhang, James J.
;
Lam, Eddie T. C.
;
Cianfrone, Beth A.
; …
- In:
Sport management review
14
(
2011
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10008860087
Saved in:
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