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~source:"econis"
~subject:"Brand management"
~type_genre:"Konferenzbeitrag"
~type_genre:"Reprint"
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Search: subject:"Relationship marketing"
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Brand management
Relationship marketing
184
Beziehungsmarketing
183
Consumer behaviour
83
Konsumentenverhalten
83
Customer satisfaction
47
Kundenzufriedenheit
47
Dienstleistungsqualität
31
Service quality
31
Markenführung
23
E-commerce
20
Einzelhandel
20
Electronic Commerce
20
Retail trade
20
Lieferantenmanagement
18
Supplier relationship management
18
Online retailing
17
Online-Handel
17
Confidence
15
Internet marketing
15
Marketing management
15
Marketingmanagement
15
Online-Marketing
15
Vertrauen
15
Brand
14
Brand image
14
Markenimage
14
Markenartikel
13
Social Web
12
Social web
12
B-to-B-Marketing
10
Business-to-business marketing
10
Customer retention
9
Kundenbindung
8
USA
8
United States
8
Corporate Social Responsibility
7
Corporate social responsibility
7
Distribution channel
7
Innovation adoption
7
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Article
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Konferenzbeitrag
Reprint
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2,028
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2,028
Aufsatz im Buch
141
Book section
141
Hochschulschrift
54
Thesis
42
Collection of articles of several authors
29
Graue Literatur
29
Non-commercial literature
29
Sammelwerk
29
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22
Case study
18
Fallstudie
18
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16
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16
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11
Ratgeber
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6
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6
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4
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3
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3
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2
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23
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Aiello, Gaetano
1
Aydın, Hatice
1
Bidmon, Sonja
1
Both, Alina
1
Breitsohl, Jan Christian
1
Brodie, Roderick J.
1
Bungay Stanier, Michael
1
Chrysochou, Polymeros
1
Dall'Olmo Riley, Francesca
1
David, Natalie
1
De Chernatony, Leslie
1
Dineva, Denitsa Petrova
1
Fournier, Susan
1
Frasquet Deltoro, Marta
1
Gamboa, Ana Margarida
1
Gao, Xin
1
Garrod, Brian
1
Glynn, Mark S.
1
Gonçalves, Helena Martins
1
Gómez-Suárez, Mónica
1
Ko, Eunju
1
Lee, Chang Han
1
Little, Victoria
1
Mateus, Inês
1
Mollá Descals, Alejandro
1
O'Sullivan, Stephen R.
1
Pereira, Hélia Gonçalves
1
Phan, Michel Cao Tuan
1
Rank, Olaf N.
1
Riebe, Erica
1
Roth, Martin S.
1
Rubio Benito, Natalia
1
Ruiz-Molina, María-Eugenia
1
Salgueiro, Maria de Fátima
1
Schramm-Klein, Hanna
1
Sharp, Byron
1
Sinha, Rajiv K.
1
Smit, Edith G.
1
Steinmann, Sascha
1
Stern, Philip
1
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Brand management ; Vol. 2
2
Business horizons
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of business research : JBR
2
Journal of marketing management : MM
2
The international review of retail, distribution and consumer research
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Brand management ; Vol. 4
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Corporate brand and corporate reputation
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Ethics, social responsibility and sustainability in marketing
1
International marketing ; Vol. 2
1
Journal of retailing and consumer services
1
Marketing-mix strategies - product strategy and promotion strategy
1
Relational and functional integration
1
Scientific Annals of Economics and Business
1
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ECONIS (ZBW)
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1
Omnichannel customer journeys : fragments of a never-ending story?
Both, Alina
;
Steinmann, Sascha
;
Chrysochou, Polymeros
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-38)
.
2022
Persistent link: https://www.econbiz.de/10013281203
Saved in:
2
Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
Saved in:
3
Impact of user participation behavior and participation emotion on quality of users' ideas in the virtual brand community
Gao, Xin
;
Xu, Guangyi
;
Wang, Gesi
;
Xu, Jianzhong
- In:
Economics and Finance Readings : Selected Papers from …
,
(pp. 69-84)
.
2022
Persistent link: https://www.econbiz.de/10013369882
Saved in:
4
Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 45-63)
.
2019
Persistent link: https://www.econbiz.de/10012104159
Saved in:
5
Creation of consumer loyalty and trust in the retailer through store brands : the moderating effect of choice of store brand name
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 358-368
Persistent link: https://www.econbiz.de/10011629450
Saved in:
6
The role of customization, brand trust, and privacy concerns in advergaming
Wottrich, Verena M.
;
Verlegh, Peeter
;
Smit, Edith G.
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 60-81
Persistent link: https://www.econbiz.de/10011687883
Saved in:
7
How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
8
Attitude and loyalty to two brands of beer of the same producer
Sudzina, František
- In:
Scientific Annals of Economics and Business
64
(
2017
),
pp. 57-69
Persistent link: https://www.econbiz.de/10011866201
Saved in:
9
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
10
The branded carnival : the dark magic of consumer excitement
O'Sullivan, Stephen R.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1033-1058
Persistent link: https://www.econbiz.de/10011612542
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