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~source:"econis"
~subject:"Markenführung"
~type_genre:"Guidebook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Reprint"
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Markenführung
Beziehungsmarketing
396
Relationship marketing
395
Consumer behaviour
89
Konsumentenverhalten
89
Customer satisfaction
63
Kundenzufriedenheit
63
Marketing management
45
Marketingmanagement
45
Marketing
44
Internet marketing
43
Kundenmanagement
43
Online-Marketing
43
Dienstleistungsqualität
36
Service quality
36
Brand management
34
Verkauf
31
Erfolgsfaktor
30
Selling
30
Electronic Commerce
29
Success factor
29
Deutschland
25
Lieferantenmanagement
25
Supplier relationship management
25
E-commerce
24
Einzelhandel
24
Germany
24
Retail trade
24
Social Web
24
Social web
24
Beziehungsmanagement
21
USA
21
United States
21
Kundenbindung
20
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19
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19
Online retailing
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Online-Handel
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Thesis
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Collection of articles of several authors
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Sammelwerk
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Graue Literatur
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English
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Aiello, Gaetano
1
Aydın, Hatice
1
Bidmon, Sonja
1
Both, Alina
1
Breitsohl, Jan Christian
1
Brodie, Roderick J.
1
Bungay Stanier, Michael
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Calloway, Joe
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Chrysochou, Polymeros
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1
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1
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1
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1
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1
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1
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1
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1
Glynn, Mark S.
1
Gonçalves, Helena Martins
1
Grutzner, Fritz P.
1
Gómez-Suárez, Mónica
1
Hammond, James
1
Jaffe, Joseph
1
Kerpen, Dave
1
Ko, Eunju
1
Kohfink, Marc-Wilhelm
1
Kramer, Alison
1
Küstenmacher, Werner Tiki
1
Lee, Chang Han
1
Little, Victoria
1
Martin, Dick
1
Mateus, Inês
1
Mollá Descals, Alejandro
1
O'Sullivan, Stephen R.
1
Pereira, Hélia Gonçalves
1
Phan, Michel Cao Tuan
1
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Brand management ; Vol. 2
2
Business horizons
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of business research : JBR
2
Journal of marketing management : MM
2
The international review of retail, distribution and consumer research
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Brand management ; Vol. 4
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Business success
1
Corporate brand and corporate reputation
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Ethics, social responsibility and sustainability in marketing
1
For entrepreneurs book
1
GABAL management
1
International marketing ; Vol. 2
1
Journal of retailing and consumer services
1
Marketing-mix strategies - product strategy and promotion strategy
1
Relational and functional integration
1
Scientific Annals of Economics and Business
1
Simplify your business
1
Werben & Verkaufen
1
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ECONIS (ZBW)
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1
Omnichannel customer journeys : fragments of a never-ending story?
Both, Alina
;
Steinmann, Sascha
;
Chrysochou, Polymeros
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-38)
.
2022
Persistent link: https://www.econbiz.de/10013281203
Saved in:
2
Impact of user participation behavior and participation emotion on quality of users' ideas in the virtual brand community
Gao, Xin
;
Xu, Guangyi
;
Wang, Gesi
;
Xu, Jianzhong
- In:
Economics and Finance Readings : Selected Papers from …
,
(pp. 69-84)
.
2022
Persistent link: https://www.econbiz.de/10013369882
Saved in:
3
Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
Saved in:
4
Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 45-63)
.
2019
Persistent link: https://www.econbiz.de/10012104159
Saved in:
5
The role of customization, brand trust, and privacy concerns in advergaming
Wottrich, Verena M.
;
Verlegh, Peeter
;
Smit, Edith G.
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 60-81
Persistent link: https://www.econbiz.de/10011687883
Saved in:
6
How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
7
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
8
Attitude and loyalty to two brands of beer of the same producer
Sudzina, František
- In:
Scientific Annals of Economics and Business
64
(
2017
),
pp. 57-69
Persistent link: https://www.econbiz.de/10011866201
Saved in:
9
Creation of consumer loyalty and trust in the retailer through store brands : the moderating effect of choice of store brand name
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 358-368
Persistent link: https://www.econbiz.de/10011629450
Saved in:
10
The branded carnival : the dark magic of consumer excitement
O'Sullivan, Stephen R.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1033-1058
Persistent link: https://www.econbiz.de/10011612542
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