//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
~subject:"Marketing management"
~type_genre:"Case study"
~type_genre:"Sammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internationale Werbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
International marketing
135
Internationales Marketing
135
Multinationales Unternehmen
28
Transnational corporation
26
Deutschland
24
Germany
22
Marketingmanagement
20
Brand management
17
Markenführung
17
Globalisierung
15
International market entry
15
Internationaler Markteintritt
15
USA
15
United States
15
Globalization
14
Internationales Management
12
China
10
Welt
10
World
10
Competitive strategy
8
Consumer behaviour
8
Konsumentenverhalten
8
Strategisches Management
8
Wettbewerbsstrategie
8
Japan
7
Automotive industry
6
Cosmetics industry
6
International management
6
KMU
6
Kfz-Industrie
6
Kosmetikindustrie
6
Management
6
Marketing
6
SME
6
Theorie
6
Theory
6
Beziehungsmarketing
5
France
5
Frankreich
5
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Book / Working Paper
13
Article
5
Type of publication (narrower categories)
All
Case study
Sammlung
Article in journal
337
Aufsatz in Zeitschrift
337
Aufsatz im Buch
97
Book section
97
Lehrbuch
57
Hochschulschrift
45
Textbook
43
Thesis
40
Graue Literatur
35
Non-commercial literature
35
Collection of articles of several authors
32
Sammelwerk
32
Bibliografie enthalten
30
Bibliography included
30
Aufsatzsammlung
23
Fallstudie
15
Reprint
12
Glossar enthalten
8
Glossary included
8
Konferenzschrift
7
Arbeitspapier
6
Working Paper
6
Bibliografie
5
Conference proceedings
5
Handbook
5
Handbuch
5
CD-ROM, DVD
3
Collection of articles written by one author
3
Festschrift
3
Conference paper
2
Fallstudiensammlung
2
Konferenzbeitrag
2
Mehrbändiges Werk
2
Multi-volume publication
2
Advisory report
1
Amtsdruckschrift
1
Elektronischer Datenträger
1
Government document
1
more ...
less ...
Language
All
English
16
German
2
Author
All
Doole, Isobel
2
Lowe, Robin
2
Sheth, Jagdish N.
2
Wind, Yoram
2
Arnone, Laurent
1
Berentzen, Johannes B.
1
Boireau, Nathalie
1
Chiu, Hui-yun
1
Colot, Olivier
1
Croquet, Mélanie
1
Didner, Pam
1
Ford, John B.
1
Gabriel, Christoph
1
Geerts, Angy
1
Gilligan, Colin
1
Gram, Malene
1
Hamann, Stefanie
1
Hennessey, Hubert D.
1
Hibino, Shōzō
1
Hird, Martin
1
Ibrahim, Essam
1
Jain, Arun K.
1
Jeannet, Jean-Pierre
1
Kenyon, Alexandra J.
1
Kreutzer, Ralf T.
1
La Ville, Valérie-Inès de
1
Lin, Hsiao-wen
1
McCarthy, Edmund Jerome
1
Meffert, Heribert
1
Noguchi, Kōichirō
1
Perreault, William D.
1
Peñaloza, Lisa
1
Plenert, Gerhard Johannes
1
Pozniak, Laetitia
1
Rampnoux, Olivier
1
Reibstein, David J.
1
Roux, André le
1
Schlegelmilch, Bodo B.
1
Villanueva-Weinzierl, Gina
1
Visconti, Luca M.
1
more ...
less ...
Published in...
All
Legends in marketing
2
A Productivity Press book
1
Global journal of business research : GJBR
1
Globalism and regional economy
1
International marketing in rapidly changing environments
1
Journal of marketing communications
1
Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
1
Marketing
1
Routledge library editions / International business
1
WU case series / Wirtschaftsuniversität Wien
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
18
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Toyota's global marketing strategy : innovation through breakthrough thinking and Kaizen
Hibino, Shōzō
;
Noguchi, Kōichirō
;
Plenert, Gerhard …
-
2018
Persistent link: https://www.econbiz.de/10011672065
Saved in:
2
Donnie : the Donnie GmbH case study
Schlegelmilch, Bodo B.
;
Villanueva-Weinzierl, Gina
; …
-
2013
Persistent link: https://www.econbiz.de/10010437338
Saved in:
3
International marketing strategy : analysis, development and implementation
Doole, Isobel
;
Lowe, Robin
;
Kenyon, Alexandra J.
;
Lowe, …
-
2016
-
Seventh edition
Persistent link: https://www.econbiz.de/10013548539
Saved in:
4
Global content marketing : how to create great content, reach more customers, and build a worldwide marketing strategy that works
Didner, Pam
-
2015
Persistent link: https://www.econbiz.de/10010418772
Saved in:
5
Strategic marketing : creating competitive advantage
West, Douglas S.
-
2015
-
3. Aufl.
Persistent link: https://www.econbiz.de/10013480584
Saved in:
6
Global marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337118
Saved in:
7
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
8
Global marketing strategy of one of the world's leaders in printing technology, "Heidelberger Druckmaschinen" : a case study
Kreutzer, Ralf T.
- In:
Globalism and regional economy
,
(pp. 211-245)
.
2014
Persistent link: https://www.econbiz.de/10010204513
Saved in:
9
Channel strategies of foreign sales subsidiaries : the case of firms from developing countries operating in developed countries
Yu, Chwo-ming Joseph
;
Lin, Hsiao-wen
;
Chiu, Hui-yun
- In:
International marketing in rapidly changing environments
,
(pp. 127-160)
.
2013
Persistent link: https://www.econbiz.de/10010204780
Saved in:
10
International marketing : strategy and management
Gilligan, Colin
;
Hird, Martin
-
2013
-
[Nachdr. der Ausg.] Croom Helm, London, 1986
Persistent link: https://www.econbiz.de/10009683106
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->