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~source:"econis"
~subject:"Marketingtheorie"
~subject:"Social Web"
~type_genre:"Reprint"
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Marketingtheorie
Social Web
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180
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119
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118
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117
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104
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104
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100
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73
Internationales Marketing
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Jones, D. G. Brian
9
Tadajewski, Mark
9
Dixon, Donald F.
7
Hyman, Michael R.
5
O'Shaughnessy, John
5
Ozanne, Julie L.
5
Shaw, Eric H.
5
Kotler, Philip
4
Levy, Sidney J.
4
Andreasen, Alan R.
3
Bagozzi, Richard P.
3
Bristor, Julia M.
3
Dobscha, Susan
3
Fischer, Eileen
3
Hollander, Stanley C.
3
Håkansson, Håkan
3
Malhotra, Naresh K.
3
Monieson, David D.
3
Webster, Frederick E.
3
Agarwal, James
2
Alderson, Wroe
2
Anderson, Paul F.
2
Bartels, Robert
2
Converse, Paul D.
2
Copeland, Melvin T.
2
Cox, Reavis
2
Grönroos, Christian
2
Hastings, Gerard
2
Lock, Andrew
2
Lusch, Robert F.
2
Maclaran, Pauline
2
McDonagh, Pierre
2
Moore, Elizabeth S.
2
Murray, Jeff B.
2
Prothero, Andrea
2
Saren, Michael
2
Sheth, Jagdish N.
2
Vargo, Stephen L.
2
Wilkie, William L.
2
Zinkhan, George M.
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History of marketing thought ; Volume 1
28
History of marketing thought ; Volume 2
24
Major theoretical debates and contemporary issues in marketing theory
18
The development of marketing theory and its philosophical underpinnings
17
The impact of theory on representations of the consumer and the marketing organisation
15
The evolution of nonprofit marketing
11
History of marketing thought ; Volume 3
9
The development of critical perspectives in marketing
8
Nonprofit marketing : sectoral applications
7
Sage library in marketing
6
Theoretical and empirical perspectives in critical marketing studies
5
Critical marketing : issues in contemporary marketing
3
The nature and scope of marketing research
3
Brand management ; Vol. 2
2
International marketing ; Vol. 1
2
International marketing ; Vol. 2
2
Legends in marketing
2
Macromarketing - a global focus ; Vol. 1
2
Macromarketing - a global focus ; Vol. 4
2
Marketing-mix strategies - product strategy and promotion strategy
2
Qualitative marketing research : approaches, techniques and analysis
2
SAGE library in marketing
2
The evolution of brands : from signals of quality to storehouses of trust
2
Change management ; Vol. 3
1
Key debates and contemporary issues in nonprofit marketing
1
Macromarketing - a global focus ; Vol. 2
1
Marketing strategy processes and tools
1
Quantitative marketing techniques and analyses
1
Relational and functional integration
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
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ECONIS (ZBW)
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1
Industrial
marketing
: an organizational problem?
Håkansson, Håkan
;
Östberg, Claes
-
2008
Persistent link: https://www.econbiz.de/10003611373
Saved in:
2
From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.
;
Lusch, Robert F.
-
2009
Persistent link: https://www.econbiz.de/10003836309
Saved in:
3
Marketing
in nonprofit organizations
Shapiro, Benson P.
-
2008
Persistent link: https://www.econbiz.de/10003717374
Saved in:
4
Broadening the concept of
marketing
Kotler, Philip
;
Levy, Sidney J.
-
2008
Persistent link: https://www.econbiz.de/10003609467
Saved in:
5
Integrating e-commerce into existing export
marketing
theories : a contingency model
Karavdic, Munib
;
Gregory, Gary
-
2008
Persistent link: https://www.econbiz.de/10003611106
Saved in:
6
Narver and Slater, Kohli and Jaworski and the market orientation construct : integration and internationalization
Cadogan, John W.
;
Diamantopoulos, Adamantios
-
2008
Persistent link: https://www.econbiz.de/10003611364
Saved in:
7
Apples, oranges and fruit salad : a Delphi study of the IMC educational mix
Kerr, Gayle
- In:
The evolution of integrated marketing communications : …
,
(pp. 45-63)
.
2011
Persistent link: https://www.econbiz.de/10009232924
Saved in:
8
The
marketing
concept : a déjà vu
Hollander, Stanley C.
-
2008
Persistent link: https://www.econbiz.de/10003644603
Saved in:
9
From
marketing
mix to relationship
marketing
: towards a paradigm shift in
marketing
Grönroos, Christian
-
2008
Persistent link: https://www.econbiz.de/10003610650
Saved in:
10
Valuing
marketing
's contribution
Doyle, Peter
-
2008
Persistent link: https://www.econbiz.de/10003654959
Saved in:
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