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Search: person:"Šerić, Maja"
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Beziehungsmarketing
14
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14
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14
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14
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13
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13
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11
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Šerić, Maja
24
Gil Saura, Irene
13
Mikulić, Josip
5
Praničević, Daniela Garbin
3
Vernuccio, Maria
3
Berenguer Contrí, Gloria
2
Krešić, Damir
2
Mollá Descals, Alejandro
2
Pastore, Alberto
2
Patrizi, Michela
2
Ruiz-Molina, María Eugenia
2
Bordian, Mariia
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Cuadrado, Manuel
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Fayos-Gardó, Teresa
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Moise, Mihaela Simona
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Moliner-Velázquez, Beatriz
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Ozretić Došen, Đurđana
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Ozretić-Došen, Đurđana
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Prebežac, Darko
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Ruiz Molina, Maria Eugenia
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Ruiz-Molina, M. Eugenia
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Ruiz-Molina, Maria-Eugenia
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Seric, Maja
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Šeric, Maja
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Škare, Vatroslav
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The journal of brand management : an international journal
3
Journal of hospitality marketing & management
2
Market : review for marketing theory and practice
2
Corporate communications : an international journal
1
Economic research
1
European journal of marketing : EJM
1
European management journal
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
Investigaciones europeas de Dirección y Economía de la Empresa : IEDEE
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality and tourism insights
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
The international review of retail, distribution and consumer research
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The journal of services marketing
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Tourism management : research, policies, practice
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Tourism review
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Zagreb international review of economics & business
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ECONIS (ZBW)
Other ZBW resources
7
RePEc
2
EconStor
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OLC EcoSci
1
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1
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
2
Revising the basic principles of integrated marketing communications during a health-related crisis : the case of Croatian tourism and hospitality industry
Šerić, Maja
;
Vernuccio, Maria
;
Pastore, Alberto
- In:
Corporate communications : an international journal
29
(
2024
)
2
,
pp. 257-278
Persistent link: https://www.econbiz.de/10014494122
Saved in:
3
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
4
The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context
Vernuccio, Maria
;
Patrizi, Michela
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 302-317
Persistent link: https://www.econbiz.de/10014326922
Saved in:
5
The impact of integrated marketing communications consistency on destination brand equity in times of uncertainty : the case of Croatia
Šerić, Maja
;
Mikulić, Josip
- In:
Tourism review
78
(
2023
)
3
,
pp. 697-711
Persistent link: https://www.econbiz.de/10014301838
Saved in:
6
The factor structure of medical tourist satisfaction : exploring key drivers of choice, delight, and frustration
Mikulić, Josip
;
Krešić, Damir
;
Šerić, Maja
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
8
,
pp. 1489-1512
Persistent link: https://www.econbiz.de/10012624209
Saved in:
7
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
8
How can perceived consistency in marketing communications influence customer-brand relationship outcomes?
Šerić, Maja
;
Ozretić Došen, Đurđana
;
Škare, Vatroslav
- In:
European management journal
38
(
2020
)
2
,
pp. 335-343
Persistent link: https://www.econbiz.de/10012211873
Saved in:
9
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
10
Consumer-generated reviews on social media and brand relationship outcomes in the fast-food chain industry
Šerić, Maja
;
Praničević, Daniela Garbin
- In:
Journal of hospitality marketing & management
27
(
2018
)
2
,
pp. 218-238
Persistent link: https://www.econbiz.de/10011848352
Saved in:
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