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~subject:"Arbeitsverhalten"
~subject:"Brand management"
~subject:"Erdölindustrie"
~subject:"Markenimage"
~subject:"Messung"
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Arbeitsverhalten
Brand management
Erdölindustrie
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Messung
Internal branding
157
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157
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33
Brand image
29
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21
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19
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19
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14
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10
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2
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2
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2
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2
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2
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
6
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The journal of brand management : an international journal
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
European journal of marketing
1
European journal of marketing : EJM
1
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
1
Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Düsseldorf
1
Global business review
1
Hamburger Schriften zur Marketingforschung
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Organization : the critical journal of organization, theory and society
1
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1
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1
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Social partnerships and responsible business : a research handbook
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The institutional development of business schools
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1
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
2
What about context in internal brand management? : understanding employee brand commitment in the public sector
Leijerholt, Ulrika
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1243-1266
Persistent link: https://www.econbiz.de/10012695264
Saved in:
3
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
4
How posting in social networks affects employee-based brand equity
Hesse, Andreas
;
Schmidt, Holger J.
;
Bosslet, Ronja
; …
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 1907-1925
Persistent link: https://www.econbiz.de/10013352656
Saved in:
5
Impact of leader-member exchange on innovative work behavior : role of employee-based brand equity, humor, and humble leadership
Fatima, Afsheen
;
Nasir, Hafsa
;
Noor, Azeema Azeema
; …
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 90-105)
.
2022
Persistent link: https://www.econbiz.de/10013336146
Saved in:
6
Reviewing the employee branding process to gain firm competitive advantage
Shabbir, Rizwan
;
Gulzar, Muhammad Awais
;
Samin, Tanzila
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 168-185)
.
2022
Persistent link: https://www.econbiz.de/10013336157
Saved in:
7
Effects of internal branding management in a hospital context
Huang, Ching-Ying
;
Lai, Chia-Hsien
- In:
The service industries journal
41
(
2021
)
15/16
,
pp. 985-1006
Persistent link: https://www.econbiz.de/10012695306
Saved in:
8
Effects of sponsorship quality and quantity on employee brand behavior
Batt, Verena
;
Holzer, Matthias
;
Bruhn, Manfred
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
Saved in:
9
Employee well-being through internal branding : an integrated approach for achieving employee-based brand outcomes
Binu Raj, Asha
- In:
Global business review
21
(
2020
)
4
,
pp. 1065-1086
Persistent link: https://www.econbiz.de/10012287543
Saved in:
10
Internal City Branding : ein empirisch validiertes Modell zur internen, identitätsbasierten Markenführung von Städten
Rößler, Ayla
-
2019
Persistent link: https://www.econbiz.de/10011955708
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