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~subject:"Auslandsgeschäft"
~subject:"Standardization"
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Search: subject_exact:"Multinationales Marketing"
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Auslandsgeschäft
Standardization
International marketing
5,045
Internationales Marketing
5,045
Marketingmanagement
721
Multinationales Unternehmen
709
Marketing management
707
Transnational corporation
683
Consumer behaviour
665
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665
Brand management
595
Markenführung
595
Welt
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505
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396
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Theory
396
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376
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334
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334
Markenimage
330
Brand image
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288
Kulturelle Identität
267
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Marketing
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234
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233
Brand
207
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Schwellenländer
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26
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Kotulla, Thomas
6
Schmid, Stefan
4
Bell, Sandra
3
Cavusgil, S. Tamer
3
Griffith, David A.
3
Okazaki, Shintaro
3
Chandra, Aruna
2
Chung, Henry F. L.
2
Codita, Roxana
2
Dees, Heiko
2
Dorsch, Monique
2
Elsner, Stefan
2
Fastoso, Fernando
2
Fritz, Wolfgang
2
Fuchs, Manfred
2
Gerpott, Torsten J.
2
Ghauri, Pervez N.
2
Kustin, Richard Alan
2
Matanda, Tandadzo
2
Reimann, Martin
2
Roth, Kendall
2
Ryans, John K.
2
Samiee, Saeed
2
Schilke, Oliver
2
Strunz, Herbert
2
Swoboda, Bernhard
2
Taylor, Charles Raymond
2
Taylor, Charles Robert
2
Thomas, Jacquelyn S.
2
Virvilaitė, Regina
2
Whitelock, Jeryl
2
Šeinauskienė, Beata
2
Agarwal, Milind R.
1
Ahlfors, Ulla-Riitta
1
Alexander, Nicholas
1
Andras, Trina Larsen
1
Apfelthaler, Gerhard
1
Birnik, Andreas
1
Bodur, Muzaffer
1
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International marketing review
4
Journal of international marketing
4
European journal of marketing : EJM
3
International business review : the official journal of the European International Business Academy
3
International marketing ; Vol. V
3
Contributions to Economics
2
Effects of globalization on the firm
2
Europäische Hochschulschriften / 5
2
Handbook of research in international marketing
2
International journal of advertising : the quarterly review of marketing communications
2
International marketing ; Vol. 2
2
Managementwissen für Studium und Praxis
2
SpringerLink / Bücher
2
mir-Edition
2
Advances in services innovations
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Applied Marketing Science /Angewandte Marketingforschung
1
Applied economic perspectives and policy
1
Applied research on strategic international management
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Best practices in international marketing
1
Business strategies for economies in transition : book of readings on CEE countries
1
Doctoral thesis / Department of Business Administration, University of Uppsala
1
ERIM report series research in management
1
European journal of international management : EJIM
1
European retail research
1
Gabler research / applied marketing science/Angewandte Marketingforschung
1
Gabler-Edition Wissenschaft
1
Galileo Business
1
Gospodarka narodowa : the Polish journal of economics
1
Grundlagen Export und Internationalisierung
1
Hague-zagreb essays
1
Handbook of research on international advertising
1
Helsingin Kauppakorkeakoulun julkaisuja / A
1
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
1
Innovative Wirtschaftskommunikation : interdisziplinäre Problemlösungen für die Wirtschaft
1
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
1
International advertising and communication : current insights and empirical findings
1
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ECONIS (ZBW)
112
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71
Can you standardize multinational marketing?
Buzzell, Robert Dow
-
2007
Persistent link: https://www.econbiz.de/10003555098
Saved in:
72
Bridging national and global marketing strategies through regional operations
Daniels, John Day
-
2007
Persistent link: https://www.econbiz.de/10003555398
Saved in:
73
Standardisation in the service sector for global markets
Mörschel, Inka
(
contributor
)
- In:
Advances in services innovations
,
(pp. 257-277)
.
2007
Persistent link: https://www.econbiz.de/10003387987
Saved in:
74
Marketing mix standardization in multinational corporations : a review of the evidence
Birnik, Andreas
;
Bowman, Cliff
- In:
International journal of management reviews : IJMR
9
(
2007
)
4
,
pp. 303-324
Persistent link: https://www.econbiz.de/10003587869
Saved in:
75
Towards an understanding advertising standardisation in the European Union : a theoretical framework and research propositions
Okazaki, Shintaro
;
Taylor, Charles Robert
- In:
International advertising and communication : current …
,
(pp. 439-454)
.
2006
Persistent link: https://www.econbiz.de/10003378205
Saved in:
76
The influence of global marketing standardization on performance
Samiee, Saeed
;
Roth, Kendall
-
2006
Persistent link: https://www.econbiz.de/10003410810
Saved in:
77
Balancing standardization and adaptation for product performance in international markets: testing the influence of headquarters-subsidiary contact and cooperation
Subramaniam, Mohan
;
Hewett, Kelly
-
2006
Persistent link: https://www.econbiz.de/10003410817
Saved in:
78
Examining the intricacies of promotion standardization: factors influencing advertising message and packaging
Griffith, David A.
;
Chandra, Aruna
;
Ryans, John K.
-
2006
Persistent link: https://www.econbiz.de/10003410982
Saved in:
79
The empirical research of the theoretical framework of marketing mix standardization and adaptation for international markets
Šeinauskienė, Beata
;
Virvilaitė, Regina
- In:
Proceedings of the 14th Annual Conference on Marketing …
,
(pp. 254-273)
.
2006
Persistent link: https://www.econbiz.de/10003622355
Saved in:
80
What's real? : die Chimäre internationaler Werbestandardisierung am Beispiel der Coca-Cola Real-Kampagne
Rathje, Stefanie
- In:
Innovative Wirtschaftskommunikation : …
,
(pp. 161-182)
.
2006
Persistent link: https://www.econbiz.de/10003387844
Saved in:
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