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~subject:"Betriebliche Wertschöpfung"
~subject:"Internationales Marketing"
~type_genre:"Collection of articles of several authors"
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Betriebliche Wertschöpfung
Internationales Marketing
B-to-B-Marketing
103
Business-to-business marketing
103
Lieferantenmanagement
41
Supplier relationship management
41
Business-to-Business-Marketing
27
Marketingmanagement
26
Marketing management
23
Deutschland
22
Investitionsgütermarketing
22
Germany
21
Theorie
21
Theory
21
Marketing
19
Beziehungsmarketing
13
Relationship marketing
13
Beschaffung
10
Procurement
10
Business network
9
Innovation management
9
Innovationsmanagement
9
Physical distribution
9
Preismanagement
9
Pricing strategy
9
Unternehmensnetzwerk
9
Vertrieb
9
Strategisches Management
8
Bundling strategy
6
Direktmarketing
6
Leistungsbündel
6
Strategic management
6
Verkauf
6
Dienstleistungsmarketing
5
International marketing
5
Investitionsgüterindustrie
5
Marketing theory
5
Marketingtheorie
5
Services marketing
5
USA
5
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Type of publication
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Book / Working Paper
9
Type of publication (narrower categories)
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Collection of articles of several authors
Article in journal
172
Aufsatz in Zeitschrift
172
Hochschulschrift
23
Aufsatz im Buch
18
Book section
18
Thesis
17
Sammelwerk
9
Bibliografie enthalten
8
Bibliography included
8
Aufsatzsammlung
7
Case study
6
Fallstudie
6
Graue Literatur
4
Lehrbuch
4
Non-commercial literature
4
Textbook
3
Arbeitspapier
2
Festschrift
2
Guidebook
2
Ratgeber
2
Working Paper
2
Bibliografie
1
Dissertation u.a. Prüfungsschriften
1
Handbook
1
Handbuch
1
Konferenzschrift
1
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Language
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English
6
German
4
Author
All
Kleinaltenkamp, Michael
2
Bruhn, Manfred
1
Ehret, Michael
1
Fließ, Sabine
1
Haase, Michaela
1
Hinterhuber, Andreas
1
Hofmaier, Richard
1
Jacob, Frank
1
Lindgreen, Adam
1
Meffert, Heribert
1
Plinke, Wulff
1
Samiee, Saeed
1
Snelgrove, Todd C.
1
Turnbull, Peter W.
1
Valla, Jean-Paul
1
Wehrle, Friedrich
1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Engineering online library
1
Journal of marketing management : MM
1
Routledge library editions / International business
1
Technischer Vertrieb
1
Source
All
ECONIS (ZBW)
9
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1
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9
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1
Value first then price : quantifying value in business to business markets from the perspective of both buyers and sellers
Hinterhuber, Andreas
(
ed.
);
Snelgrove, Todd C.
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011485834
Saved in:
2
Kundenintegration und Leistungslehre : integrative Wertschöpfung in Dienstleistungen, Solutions und Entrepreneurship
Fließ, Sabine
(
ed.
);
Haase, Michaela
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10010506440
Saved in:
3
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
Turnbull, Peter W.
(
contributor
); …
-
2013
-
[Nachdr. der Ausgabe] Croom Helm, London, 1986
Persistent link: https://www.econbiz.de/10009679469
Saved in:
4
Special issue: Value in business and industrial marketing
Lindgreen, Adam
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009513239
Saved in:
5
Special issue: Value marketing in the health care industry
2011
Persistent link: https://www.econbiz.de/10008989922
Saved in:
6
Special issue: Global marketing effectiveness via alliances and electronic commerce in business-to-business markets
Samiee, Saeed
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003640064
Saved in:
7
Strategisches Business-to-Business-Marketing : mit 54 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
-
2002
-
2. Auflage
Persistent link: https://www.econbiz.de/10001684266
Saved in:
8
Marktorientierte Unternehmensführung im Umbruch : Effizienz und Flexibilität als Herausforderungen des Marketing
Bruhn, Manfred
(
ed.
);
Meffert, Heribert
(
contributor
); …
-
1994
Persistent link: https://www.econbiz.de/10000423352
Saved in:
9
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
Hofmaier, Richard
(
ed.
)
-
1993
-
2. Aufl.
Persistent link: https://www.econbiz.de/10000346075
Saved in:
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