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~subject:"Bewertung"
~subject:"Lebensmitteleinzelhandel"
~subject:"Lebensmittelhandel"
~subject:"Markenführung"
~type_genre:"Aufsatz im Buch"
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Bewertung
Lebensmitteleinzelhandel
Lebensmittelhandel
Markenführung
Handelsmarke
145
Store brand
145
Brand management
64
Brand
46
Markenartikel
46
Deutschland
40
Germany
40
Theorie
36
Theory
36
Consumer behaviour
34
Konsumentenverhalten
34
Einzelhandel
29
Retail trade
29
Food retailing
24
Brand image
16
Markenimage
16
Lieferantenmanagement
14
Supplier relationship management
14
Food trade
11
Marketing management
10
Marketingmanagement
10
Preismanagement
10
Pricing strategy
10
Competition
9
Handelsmarketing
9
Retail marketing
9
Wettbewerb
9
Distribution channel
8
Vertriebsweg
8
Beziehungsmarketing
7
Evaluation
7
Relationship marketing
7
Einzelhandelspreis
6
Private label
6
Retail price
6
Consumer goods industry
5
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Undetermined
21
Free
2
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Article
83
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Aufsatz im Buch
Article in journal
359
Aufsatz in Zeitschrift
359
Book section
83
Hochschulschrift
48
Thesis
37
Graue Literatur
31
Non-commercial literature
31
Arbeitspapier
19
Conference paper
19
Konferenzbeitrag
19
Working Paper
19
Collection of articles of several authors
11
Sammelwerk
11
Aufsatzsammlung
10
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7
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7
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5
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3
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3
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3
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2
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1
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1
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1
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1
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1
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1
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1
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1
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German
43
English
40
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Möhlenbruch, Dirk
3
Wolf, Annett
3
Ahlert, Dieter
2
Burmann, Christoph
2
Leitner, Amina
2
Meffert, Heribert
2
Meixner, Oliver
2
Miskell, Peter
2
Olbrich, Rainer
2
Schweiger, Günter
2
Strebinger, Andreas
2
Zentes, Joachim
2
Arce-Urriza, Marta
1
Ariciu, Adrian Laurentiu
1
Bailey, Ruth
1
Battenfeld, Dirk
1
Bauer, Andreas W.
1
Bauer, Hans H.
1
Becker, Jan-Michael
1
Belaid, Samy
1
Berndt, Ralph
1
Blut, Markus
1
Branch, John
1
Braun, Daniela
1
Brockhoff, Klaus
1
Bruhn, Manfred
1
Brüggemann, Philipp
1
Canning, Catherine
1
Cebollada, Javier
1
Chauhan, Himani
1
Choi, Seung-chan
1
Cogels, Renaud
1
Colamatteo, Annarita
1
Cotterill, Ronald W.
1
De Canio, Francesca
1
Dekimpe, Marnik G.
1
Diallo, Mbaye Fall
1
D’Arco, Mario
1
Erdem, Tülin
1
Fehri, Dorsaf
1
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Published in...
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
8
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
3
Improving marketing strategies for private label products
3
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
2
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
2
Markenmanagement : Grundfragen der identitätsorientierten Markenführung ; mit Best Practice-Fallstudien
2
Marketing-Controlling mit POS-Daten : Analyseverfahren für mehr Erfolg in der Konsumgüterwirtschaft
2
Strategien und Trends im Handelsmanagement : disziplinenübergreifende Herausforderungen und Lösungsansätze ; Festschrift für Professor Dr. Dr. h.c. Erich Greipl
2
Trademarks, brands, and competitiveness
2
Vertical relationships and coordination in the food system : with 94 tables ; [papers presented at the Conference "Vertical Relationships and Coordination in the Food System" held in Piacenza, Italy, on June 12-13, 1997]
2
Advancing insights on brand management
1
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
1
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
1
Brand management ; Vol. 4
1
Competitiveness und Ethik : mit 12 Tabellen
1
Contemporary case studies on fashion production, marketing and operations
1
Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
1
Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
1
Diversity in European marketing : text and cases
1
Einkauf : die unterschätzte Macht ; wie ein guter Einkauf den Unternehmenswert steigert - Erfolgsbeispiele aus der Praxis
1
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Essays in empirical industrial organization: applications of structural models in the retailing industry
1
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
1
Geo-economic perspectives in the global environment
1
Handbook of business practices and growth in emerging markets
1
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
1
Handelsforschung
1
Immaterielle Vermögenswerte : Handbuch der intangible Assets
1
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
1
In times of crisis : perspectives and challenges of the 21st century
1
Innovationen in Marketing und Handel
1
Intangible assets : values, measures, and risks
1
International Customer Behaviour and Retailing Research : 2nd CIRCLE conference proceedings
1
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
1
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
1
Managing corporate responsibility and risk for synergising business practices to achieve organizational excellence
1
Marken- und Kommunikationscontrolling
1
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ECONIS (ZBW)
83
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1
What are the main levers to convert occasional and non-buyers into regular buyers of private-label brands?
Belaid, Samy
;
Karoui, Sedki
;
Lacoeuilhe, Jérôme
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 13-22)
.
2023
Persistent link: https://www.econbiz.de/10014289820
Saved in:
2
Does retailer activism increase consumers' perception of private label brand equity?
D’Arco, Mario
;
Marino, Vittoria
;
Resciniti, Riccardo
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 23-30)
.
2023
Persistent link: https://www.econbiz.de/10014289822
Saved in:
3
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
4
Shift in national brand and private label shares with households commencing online grocery shopping
Brüggemann, Philipp
;
Schultz, Carsten D.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 119-129)
.
2023
Persistent link: https://www.econbiz.de/10014289847
Saved in:
5
National brand's incentive to offer premium private labels
Choi, Seung-chan
;
Turut, Ozge
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 49-56)
.
2022
Persistent link: https://www.econbiz.de/10013281224
Saved in:
6
The profitability of store brand introductions by e-commerce platforms selling competing national brands
Karray, Salma
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 62-69)
.
2022
Persistent link: https://www.econbiz.de/10013281242
Saved in:
7
Private label vs leading national brand in the online grocery retail setting
Fornari, Edoardo
;
Negri, Francesca
;
Ghezzi, Alessandro …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 74-81)
.
2022
Persistent link: https://www.econbiz.de/10013281250
Saved in:
8
Growth of store brands in uncertain markets
Padhi, Ipsita
;
Mishra, Bidhu Bhusan
- In:
Geo-economic perspectives in the global environment
,
(pp. 145-156)
.
2022
Persistent link: https://www.econbiz.de/10014235129
Saved in:
9
What drives brand equity? : a comprehensive study of price and volume premiums
Zhu, John Jianjun
;
Gruca, Thomas S.
;
Rego, Lopo L.
- In:
Marketing accountability for marketing and …
,
(pp. 75-109)
.
2021
Persistent link: https://www.econbiz.de/10012653809
Saved in:
10
Competition between private labels and national brands in a multichannel retailer
Arce-Urriza, Marta
;
Cebollada, Javier
- In:
Advancing insights on brand management
,
(pp. 103-118)
.
2017
Persistent link: https://www.econbiz.de/10011855075
Saved in:
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