//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Bewertung"
~subject:"Lebensmittelhandel"
~subject:"Markenführung"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Own brand"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Bewertung
Lebensmittelhandel
Markenführung
Handelsmarke
145
Store brand
145
Brand management
64
Brand
46
Markenartikel
46
Deutschland
40
Germany
40
Theorie
36
Theory
36
Consumer behaviour
34
Konsumentenverhalten
34
Einzelhandel
29
Retail trade
29
Food retailing
24
Lebensmitteleinzelhandel
24
Brand image
16
Markenimage
16
Lieferantenmanagement
14
Supplier relationship management
14
Food trade
11
Marketing management
10
Marketingmanagement
10
Preismanagement
10
Pricing strategy
10
Competition
9
Handelsmarketing
9
Retail marketing
9
Wettbewerb
9
Distribution channel
8
Vertriebsweg
8
Beziehungsmarketing
7
Evaluation
7
Relationship marketing
7
Einzelhandelspreis
6
Private label
6
Retail price
6
Consumer goods industry
5
more ...
less ...
Online availability
All
Undetermined
20
Free
2
Type of publication
All
Article
73
Type of publication (narrower categories)
All
Aufsatz im Buch
Article in journal
331
Aufsatz in Zeitschrift
331
Book section
73
Hochschulschrift
42
Thesis
32
Graue Literatur
29
Non-commercial literature
29
Arbeitspapier
18
Conference paper
18
Konferenzbeitrag
18
Working Paper
18
Aufsatzsammlung
10
Collection of articles of several authors
9
Sammelwerk
9
Case study
6
Fallstudie
6
Konferenzschrift
5
Systematic review
3
Übersichtsarbeit
3
Bibliografie enthalten
2
Bibliography included
2
Conference proceedings
2
Amtsdruckschrift
1
Fallstudiensammlung
1
Festschrift
1
Government document
1
Guidebook
1
Lehrbuch
1
Market information
1
Marktinformation
1
Quelle
1
Ratgeber
1
Reprint
1
more ...
less ...
Language
All
English
37
German
36
Author
All
Ahlert, Dieter
2
Burmann, Christoph
2
Meffert, Heribert
2
Miskell, Peter
2
Olbrich, Rainer
2
Schweiger, Günter
2
Strebinger, Andreas
2
Zentes, Joachim
2
Arce-Urriza, Marta
1
Ariciu, Adrian Laurentiu
1
Battenfeld, Dirk
1
Bauer, Andreas W.
1
Bauer, Hans H.
1
Becker, Jan-Michael
1
Belaid, Samy
1
Berndt, Ralph
1
Blut, Markus
1
Branch, John
1
Braun, Daniela
1
Brockhoff, Klaus
1
Bruhn, Manfred
1
Brüggemann, Philipp
1
Canning, Catherine
1
Cebollada, Javier
1
Chauhan, Himani
1
Choi, Seung-chan
1
Cogels, Renaud
1
Colamatteo, Annarita
1
Cotterill, Ronald W.
1
De Canio, Francesca
1
Dekimpe, Marnik G.
1
Diallo, Mbaye Fall
1
D’Arco, Mario
1
Erdem, Tülin
1
Fehri, Dorsaf
1
Fonferek, Katharina-Maria
1
Fornari, Daniele
1
Fornari, Edoardo
1
Fudurić, Morana
1
Funck, Dirk
1
more ...
less ...
Published in...
All
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
7
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
3
Improving marketing strategies for private label products
3
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
2
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
2
Markenmanagement : Grundfragen der identitätsorientierten Markenführung ; mit Best Practice-Fallstudien
2
Marketing-Controlling mit POS-Daten : Analyseverfahren für mehr Erfolg in der Konsumgüterwirtschaft
2
Strategien und Trends im Handelsmanagement : disziplinenübergreifende Herausforderungen und Lösungsansätze ; Festschrift für Professor Dr. Dr. h.c. Erich Greipl
2
Trademarks, brands, and competitiveness
2
Advancing insights on brand management
1
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
1
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
1
Brand management ; Vol. 4
1
Competitiveness und Ethik : mit 12 Tabellen
1
Contemporary case studies on fashion production, marketing and operations
1
Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
1
Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
1
Diversity in European marketing : text and cases
1
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Essays in empirical industrial organization: applications of structural models in the retailing industry
1
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
1
Geo-economic perspectives in the global environment
1
Handbook of business practices and growth in emerging markets
1
Handelsforschung
1
Immaterielle Vermögenswerte : Handbuch der intangible Assets
1
In times of crisis : perspectives and challenges of the 21st century
1
Intangible assets : values, measures, and risks
1
International Customer Behaviour and Retailing Research : 2nd CIRCLE conference proceedings
1
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
1
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
1
Managing corporate responsibility and risk for synergising business practices to achieve organizational excellence
1
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
1
Markenstrategien im Spannungsfeld Hersteller - Handel : Markendialog Februar 2011
1
Marketing accountability for marketing and non-marketing outcomes
1
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Chicago, Illinois, USA, 17 - 19 August 2012
1
Marktstrategische Veränderungen in der Hersteller-Handels-Dyade
1
Operations research proceedings 1999 : selected papers of the Symposium on Operations Research (SOR '99), Magdeburg, September 1 - 3, 1999
1
more ...
less ...
Source
All
ECONIS (ZBW)
73
Showing
1
-
10
of
73
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
What are the main levers to convert occasional and non-buyers into regular buyers of private-label brands?
Belaid, Samy
;
Karoui, Sedki
;
Lacoeuilhe, Jérôme
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 13-22)
.
2023
Persistent link: https://www.econbiz.de/10014289820
Saved in:
2
Does retailer activism increase consumers' perception of private label brand equity?
D’Arco, Mario
;
Marino, Vittoria
;
Resciniti, Riccardo
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 23-30)
.
2023
Persistent link: https://www.econbiz.de/10014289822
Saved in:
3
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
4
Shift in national brand and private label shares with households commencing online grocery shopping
Brüggemann, Philipp
;
Schultz, Carsten D.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 119-129)
.
2023
Persistent link: https://www.econbiz.de/10014289847
Saved in:
5
National brand's incentive to offer premium private labels
Choi, Seung-chan
;
Turut, Ozge
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 49-56)
.
2022
Persistent link: https://www.econbiz.de/10013281224
Saved in:
6
The profitability of store brand introductions by e-commerce platforms selling competing national brands
Karray, Salma
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 62-69)
.
2022
Persistent link: https://www.econbiz.de/10013281242
Saved in:
7
Private label vs leading national brand in the online grocery retail setting
Fornari, Edoardo
;
Negri, Francesca
;
Ghezzi, Alessandro …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 74-81)
.
2022
Persistent link: https://www.econbiz.de/10013281250
Saved in:
8
Growth of store brands in uncertain markets
Padhi, Ipsita
;
Mishra, Bidhu Bhusan
- In:
Geo-economic perspectives in the global environment
,
(pp. 145-156)
.
2022
Persistent link: https://www.econbiz.de/10014235129
Saved in:
9
What drives brand equity? : a comprehensive study of price and volume premiums
Zhu, John Jianjun
;
Gruca, Thomas S.
;
Rego, Lopo L.
- In:
Marketing accountability for marketing and …
,
(pp. 75-109)
.
2021
Persistent link: https://www.econbiz.de/10012653809
Saved in:
10
Competition between private labels and national brands in a multichannel retailer
Arce-Urriza, Marta
;
Cebollada, Javier
- In:
Advancing insights on brand management
,
(pp. 103-118)
.
2017
Persistent link: https://www.econbiz.de/10011855075
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->