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~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~type:"article"
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Beziehungsmarketing
Consumer behaviour
Dienstleistungsqualität
142
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131
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101
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101
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94
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174
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Gilboa, Shaked
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Services marketing quarterly
174
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ECONIS (ZBW)
174
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1
Service agent driven co-created caring in chat-based customer service encounters
Heinonen, Johanna
;
Sthapit, Erose
- In:
Services marketing quarterly
45
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014513536
Saved in:
2
Online content creators' and viewers' interdependent journeys
Hollebeek, Linda D.
;
Anselmsson, Johan
; …
- In:
Services marketing quarterly
45
(
2024
)
3
,
pp. 296-318
Persistent link: https://www.econbiz.de/10015049447
Saved in:
3
Exploring antecedents and outcomes of customer engagement among elite football fans
Winell, Erik
- In:
Services marketing quarterly
44
(
2023
)
2/3
,
pp. 167-187
Persistent link: https://www.econbiz.de/10014320367
Saved in:
4
From user behavior to subscription sales : an insight into e-book platform leveraging customer segmentation and A/B testing
Hashemian, Farid
;
Maleki, Negar
;
Zeinali, Yasser
- In:
Services marketing quarterly
45
(
2024
)
2
,
pp. 153-181
Persistent link: https://www.econbiz.de/10014566256
Saved in:
5
An extensive framework of customer-to-customer value co-creation practices : a study in a running event context
Nguyen Bac Nguyen
;
Menezes, João
- In:
Services marketing quarterly
45
(
2024
)
2
,
pp. 182-224
Persistent link: https://www.econbiz.de/10014566259
Saved in:
6
A framework to improve the digital customer experience in complex services
Kandil, Omnia
;
Dessart, Laurence
;
Standaert, Willem
; …
- In:
Services marketing quarterly
45
(
2024
)
1
,
pp. 25–54
Persistent link: https://www.econbiz.de/10014513537
Saved in:
7
Assessing the role of consumer experience, engagement, and satisfaction in healthcare services : a two-stage reflective-formative measurement using pls-sem
Senapati, Shubham
;
Panda, Rajeev Kumar
- In:
Services marketing quarterly
45
(
2024
)
1
,
pp. 55-82
Persistent link: https://www.econbiz.de/10014513538
Saved in:
8
How does credibility matter? : proposing and validating a framework for the credibility of live streamers in the gaming industry
Soares, Raquel Reis
;
Liu, Juan
;
Zhang, Tingting
;
Lu, Can
; …
- In:
Services marketing quarterly
45
(
2024
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10014513540
Saved in:
9
Consumer gratifications for gamified e-services
Cicchirillo, Vincent
- In:
Services marketing quarterly
45
(
2024
)
1
,
pp. 105-127
Persistent link: https://www.econbiz.de/10014513541
Saved in:
10
Navigating on mobile shopping applications : examining the interplay among online customer experience, customer brand relationships and customer citizenship behavior
Bansal, Ishita
;
Thakur, Anand
- In:
Services marketing quarterly
45
(
2024
)
3
,
pp. 256-295
Persistent link: https://www.econbiz.de/10015049444
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