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~subject:"Beziehungsmarketing"
~subject:"Fire"
~subject:"USA"
~type_genre:"Book section"
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Beziehungsmarketing
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Consumer-brand relationships : theory and practice
9
The economics of forest disturbances : wildfires, storms, and invasive species
9
Consumer brand relationships : meaning, measuring, managing
6
Living on the edge : economic, institutional and management perspectives on wildfire hazard in the urban interface
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
4
The economics of bushfires : The South Australian experience
4
Handbook of brand relationships
3
Trademark litigation : pragmatic tactics and techniques of winning
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2
Brand management ; Vol. 1
2
Brand management ; Vol. 4
2
Cross-cultural and critical perspectives on brands
2
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
2
Innovative Markenführung und -implementierung
2
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
2
Multichannel marketing ecosystems : [creating connected customer experiences]
2
Psychology of branding
2
Scanner data and price indexes
2
The evolution of brands : from signals of quality to storehouses of trust
2
Trademarks, brands, and competitiveness
2
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1
Annals of operations research ; volume 254, numbers 1/2 (July 2017)
1
Application of operations research (OR) in disaster relief operations (DRO), part I and part II
1
Applications of location analysis
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Brand management ; Vol. 2
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Brands and brand management : contemporary research perspectives
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Chaos, complexity and leadership 2012
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Complex socio-technical systems : understanding and influencing the causality of change
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Controlling corporate crime
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Corporate Management Ecosystem in Emerging Economies : Global Perspectives
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Creating a sustainable competitive position : ethical challenges for international firms
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Crisis communication : practical PR strategies for reputation management and company survival
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Design thinking : integrating innovation, customer experience and brand value
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ECONIS (ZBW)
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1
Assessing the impact of customer engagement on brand performance : the mediating role of customer-based brand equity (CBBE)
Gundona, Ireneus
;
Yamoah, Fred A.
;
Haq, Irfan ul
- In:
Corporate Management Ecosystem in Emerging Economies : …
,
(pp. 403-423)
.
2023
Persistent link: https://www.econbiz.de/10014446150
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2
Does a sustainable orientation affect global consumers' relationships with international online brands?
Drennan, Todd
;
Nordman, Emilia Rovira
;
Safari, Aswo
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 219-236)
.
2023
Persistent link: https://www.econbiz.de/10014455390
Saved in:
3
Loss aversion in companies whose location is affected by fire
Madaleno, Mara
;
Mota, Jorge
;
Brandão, Fábio
- In:
Handbook of research on new challenges and global …
,
(pp. 116-147)
.
2022
Persistent link: https://www.econbiz.de/10013171773
Saved in:
4
How can luxury fashion brands create a multisensory environment online to improve customer experience?
Stancescu, Laura
;
Clark, Lillian
;
Redolfi, Carolina
- In:
Integrated Business Models in the Digital Age : …
,
(pp. 275-314)
.
2022
Persistent link: https://www.econbiz.de/10013282635
Saved in:
5
Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
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6
From a distinctive sign to an exchangeable asset : exploring the U.S. market for trademark licensing
Ferrucci, Edoardo
;
Leone, Maria Isabella
;
Romagnoli, Manuel
- In:
Trademarks and their role in innovation, …
,
(pp. 97-123)
.
2021
Persistent link: https://www.econbiz.de/10012597133
Saved in:
7
Using chatbots for customer care : advantages and challenges for brands
Dias, Patricia
;
Correia, Mafalda
- In:
Handbook of research on technology applications for …
,
(pp. 14-28)
.
2021
Persistent link: https://www.econbiz.de/10012307747
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8
Formulating accommodation brand loyalty : evidence from Greece
Fragkogianni, Marietta
;
Koutra, Christina
- In:
Emerging human and techno-human business management …
,
(pp. 151-187)
.
2020
Persistent link: https://www.econbiz.de/10012522239
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9
Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 45-63)
.
2019
Persistent link: https://www.econbiz.de/10012104159
Saved in:
10
Emergency logistics for wildfire suppression based on forecasted disaster evolution
Yang, Zhongzhen
;
Guo, Liquan
;
Yang, Zaili
- In:
Application of operations research (OR) in disaster …
,
(pp. 917-937)
.
2019
Persistent link: https://www.econbiz.de/10012140377
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