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~subject:"Bibliometrics"
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Search: subject_exact:"B2B relationship"
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Bibliometrics
B-to-B-Marketing
3,455
Business-to-business marketing
3,455
Lieferantenmanagement
1,453
Supplier relationship management
1,453
Relationship marketing
745
Beziehungsmarketing
741
Marketingmanagement
432
Marketing management
424
Electronic Commerce
344
E-commerce
338
Deutschland
295
Theory
294
Germany
292
Theorie
292
Verkauf
277
Selling
270
Brand management
264
Markenführung
264
Salespeople
258
Verkaufspersonal
258
Business-to-Business-Marketing
253
Consumer behaviour
205
Konsumentenverhalten
205
Marketing
190
Business network
187
Unternehmensnetzwerk
187
Social Web
182
Social web
182
B2B
167
Online-Marketing
164
Value creation
163
Betriebliche Wertschöpfung
162
Customer satisfaction
158
Kundenzufriedenheit
158
Bundling strategy
157
Leistungsbündel
157
Internet marketing
154
Customer value
143
Kundenwert
143
Innovation
135
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52
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5
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Article
83
Book / Working Paper
4
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84
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84
Collection of articles of several authors
1
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1
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1
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1
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English
86
German
1
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LaPlaca, Peter J.
6
Lindgreen, Adam
6
Katrichis, Jerome M.
5
Di Benedetto, C. Anthony
4
Lichtenthal, J. David
3
Tzempelikos, Nektarios
3
Ellegaard, Chris
2
Halinen, Aino
2
Johnston, Wesley J.
2
Kittur, Prathamesh
2
LaPlaca, Peter
2
Lügger, Kai
2
Malhotra, Naresh K.
2
Mummalaneni, Venkatapparao
2
Möller, K. E. Kristian
2
Naudé, Peter
2
Nyadzayo, Munyaradzi
2
Paul, Justin
2
Thaichon, Park
2
Uslay, Can
2
Acar, Oguz Ali
1
Agariya, Arun Kumar
1
Agarwal, Anuja
1
Agarwal, Shailja
1
Backhaus, Klaus
1
Bandyopadhyay, Chinmoy
1
Baraldi, Enrico
1
Bardauskaite, Indre
1
Barner-Rasmussen, Wilhelm
1
Belkhouja, Mustapha
1
Beverland, Michael
1
Beverland, Michael B.
1
Bilro, Ricardo Godinho
1
Boejgaard, John
1
Borg, Susanne Wiatr
1
Bozkurt, Sıddık
1
Brennan, Ross
1
Brown, Brian P.
1
Brown, James R.
1
Carlson, Jamie
1
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Verlag Dr. Kovač
1
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Industrial marketing management : the international journal for industrial and high-tech firms
36
The journal of business & industrial marketing
16
Journal of business-to-business marketing
10
Journal of business research : JBR
5
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Psychology & marketing
2
Australasian marketing journal
1
Die Betriebswirtschaft : DBW
1
International journal of electronic business
1
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
International journal of services and operations management
1
International journal of services technology and management
1
Journal of business market management : JBM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international business and economics : JIBE
1
Journal of personal selling & sales management
1
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
1
Technology analysis & strategic management
1
The journal of personal selling & sales management : JPSSM
1
The journal of product & brand management
1
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Source
All
ECONIS (ZBW)
87
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1
-
10
of
87
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date (oldest first)
1
Word-of-mouth in business-to-business marketing : a systematic review and future research directions
Ishii, Ryuta
;
Kikumori, Mai
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 45-62
Persistent link: https://www.econbiz.de/10014472653
Saved in:
2
A systematic review of customer behavior in business-to-business markets and agenda for future research
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 122-142
Persistent link: https://www.econbiz.de/10014472664
Saved in:
3
Cultural bridges in Business : critical review and future directions in cross-cultural B2B relationships
Kittur, Prathamesh
;
Agarwal, Shailja
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-26
Persistent link: https://www.econbiz.de/10014556451
Saved in:
4
Recent trends in supply chain management of business-to-business firms : a review and future research directions
Shrivastava, Santosh Kumar
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2673-2693
Persistent link: https://www.econbiz.de/10014472606
Saved in:
5
From greenwashing to green B2B marketing : a systematic literature review
Vangeli, Anastas
;
Małecka, Agnieszka
;
Mitręga, Maciej
; …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 281-299
Persistent link: https://www.econbiz.de/10014454913
Saved in:
6
Servitization in business ecosystem : a systematic review and implications for business-to-business servitization research
Zhang, Ke
;
Feng, Lijie
;
Wang, Jinfeng
;
Lin, Kuo-Yi
;
Li, …
- In:
Technology analysis & strategic management
35
(
2023
)
11
,
pp. 1480-1496
Persistent link: https://www.econbiz.de/10014391667
Saved in:
7
Neuroscience in business-to-business marketing research : a literature review, co-citation analysis and research agenda
Öberg, Christina
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 168-179
Persistent link: https://www.econbiz.de/10014433585
Saved in:
8
Clearing the paradigmatic fog : a rejoinder to responses
Möller, K. E. Kristian
;
Halinen, Aino
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 295-299
Persistent link: https://www.econbiz.de/10014433607
Saved in:
9
Salesperson rapport : a literature review and research agenda for an evolving digital sales process
Good, Valerie
;
Mangus, Stephanie M.
;
Pullins, Ellen
- In:
Journal of personal selling & sales management
43
(
2023
)
4
,
pp. 245-269
Persistent link: https://www.econbiz.de/10014447830
Saved in:
10
Exploring the role of relationship management and relationship quality in B2B : empirical insights and future research directions
Lasrado, Flevy
;
Thaichon, Park
;
Nyadzayo, Munyaradzi
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1055-1086
Persistent link: https://www.econbiz.de/10014276729
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