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~subject:"Brand"
~subject:"Pricing strategy"
~subject:"Spain"
~type_genre:"Aufsatz in Zeitschrift"
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Search: person:"González-Benito, Óscar"
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Brand
Pricing strategy
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Consumer behaviour
16
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9
Retail trade
9
Store brand
9
Handelsmarke
8
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6
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Aufsatz in Zeitschrift
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González-Benito, Óscar
10
Martos-Partal, Mercedes
4
Muñoz-Gallego, Pablo A.
4
Fustinoni-Venturini, Mariana
2
González-Benito, Javier
2
González-Benito, Oscar
2
Nieto-García, Marta
2
Garrido-Morgado, Álvaro
1
Gonzalez-Benito, Óscar
1
Hernández-Maestro, Rosa M.
1
Loyola-Galván, Zaira I.
1
Martínez-Ruiz, María Pilar
1
Mollá Descals, Alejandro
1
Santos-Requejo, Libia
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Business strategy and the environment
1
Decision support systems : DSS ; the international journal
1
International journal of hospitality management
1
Journal of business economics and management
1
Journal of retailing and consumer services
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
Small business economics : an entrepreneurship journal
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The Cornell hospitality quarterly
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
13
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1
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
2
The more the merrier? : understanding how travel frequency shapes willingness to pay
Nieto-García, Marta
;
Muñoz-Gallego, Pablo A.
; …
- In:
The Cornell hospitality quarterly
61
(
2020
)
4
,
pp. 401-415
Persistent link: https://www.econbiz.de/10012307846
Saved in:
3
Tourists' willingness to pay for an accommodatio : the effect of eWOM and internal reference price
Nieto-García, Marta
;
Muñoz-Gallego, Pablo A.
; …
- In:
International journal of hospitality management
62
(
2017
),
pp. 67-77
Persistent link: https://www.econbiz.de/10011702650
Saved in:
4
Motivational profiling of store brand shoppers : differences across quality tiers
Martos-Partal, Mercedes
;
González-Benito, Oscar
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 187-200
Persistent link: https://www.econbiz.de/10011339355
Saved in:
5
Price sensitivity versus perceived quality : moderating effects of retailer positioning on private label consumption
González-Benito, Óscar
;
Martos-Partal, Mercedes
- In:
Journal of business economics and management
15
(
2014
)
5
,
pp. 935-950
Persistent link: https://www.econbiz.de/10010484373
Saved in:
6
On the consequences of market orientation across varied environmental dynamism and competitive intensity levels
González-Benito, Óscar
;
González-Benito, Javier
; …
- In:
Journal of small business management : JSBM ; a joint …
52
(
2014
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10010249790
Saved in:
7
Retailers' price positioning and the motivational profiling of store-brand shoppers : the case of Spain
González-Benito, Óscar
;
Martos-Partal, Mercedes
; …
- In:
Psychology & marketing
31
(
2014
)
2
,
pp. 115-125
Persistent link: https://www.econbiz.de/10010253355
Saved in:
8
Objective quality and business performance in service environments : moderating effects of entrepreneurs' knowledge and involvement
Hernández-Maestro, Rosa M.
;
González-Benito, Óscar
- In:
The service industries journal
31
(
2011
)
13/14
,
pp. 2321-2354
Persistent link: https://www.econbiz.de/10009298988
Saved in:
9
Inter-size and inter-brand competition analysis within a product category : scope of cannibalization effects
González-Benito, Óscar
;
Loyola-Galván, Zaira I.
; …
- In:
The journal of brand management : an international journal
17
(
2009/10
)
4
,
pp. 254-265
Persistent link: https://www.econbiz.de/10003944859
Saved in:
10
Astudy of determinant factors of stakeholder environmental pressure perceived by industrial companies
González-Benito, Javier
;
González-Benito, Óscar
- In:
Business strategy and the environment
19
(
2010
)
3
,
pp. 164-181
Persistent link: https://www.econbiz.de/10003961378
Saved in:
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