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~subject:"Brand image"
~subject:"Theorie"
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Search: subject_exact:"Impact of advertising"
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Brand image
Theorie
Advertising effects
7,666
Werbewirkung
7,666
Advertising
3,688
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3,688
Consumer behaviour
3,496
Konsumentenverhalten
3,496
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2,071
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2,068
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1,114
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1,114
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963
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613
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613
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597
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497
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440
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439
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439
Werbepsychologie
394
Psychology of advertising
392
Fernsehwerbung
366
Television advertising
366
Zielgruppe
362
Target group
359
advertising
338
Experiment
312
Wahrnehmung
261
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258
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258
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Esch, Franz-Rudolf
16
Gierl, Heribert
16
Bauer, Hans H.
13
Pelsmacker, Patrick de
10
Dens, Nathalie
8
Srinivasan, Shuba
8
Fuchs, Wolfgang
7
Pauwels, Koen
7
Sreejesh, S.
7
Unger, Fritz
7
Vashisht, Devika
7
Diehl, Sandra
6
Drengner, Jan
6
Erfgen, Carsten
6
Hanssens, Dominique M.
5
Huber, Frank
5
Ilicic, Jasmina
5
Kulczynski, Alicia
5
Langner, Tobias
5
Matthes, Jörg
5
Muehling, Darrel D.
5
Mäder, Ralf
5
Romaniuk, Jenni
5
Roy, Subhadip
5
Sattler, Henrik
5
Shelegia, Sandro
5
Soberman, David A.
5
Terlutter, Ralf
5
Verhellen, Yann
5
Wilson, Christopher
5
Arora, Nilesh
4
Bang Nguyen Viet
4
Baxter, Stacey M.
4
Ceyp, Michael
4
Dekimpe, Marnik G.
4
Diamantopoulos, Adamantios
4
Doraszelski, Ulrich
4
Draganska, Michaela
4
Herrmann, Jean-Luc
4
Jang, Soocheong
4
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Erasmus Research Institute of Management
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Springer Fachmedien Wiesbaden
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
Association of National Advertisers
1
Books on Demand GmbH <Norderstedt>
1
European University Institute / Department of Economics
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Herbert von Halem Verlag
1
Leuphana Universität Lüneburg
1
Macquarie University / Department of Business
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National Bureau of Economic Research
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Shaker Verlag
1
Universität Hohenheim
1
Universität Mannheim
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Journal of business research : JBR
44
Journal of marketing communications
40
The journal of product & brand management
31
International journal of advertising : the quarterly review of marketing communications
30
International journal of advertising : the review of marketing communications
28
Journal of advertising research
22
Psychology & marketing
22
Marketing : ZFP ; journal of research and management
21
SpringerLink / Bücher
20
Journal of advertising : official publication of the American Academy of Advertising
19
Journal of promotion management : JPM
18
The journal of brand management : an international journal
18
Journal of retailing and consumer services
17
Gabler Edition Wissenschaft
16
Journal of promotion management : innovations in planning and applied research
16
International journal of internet marketing and advertising : IJIMA
15
Marketing letters : a journal of research in marketing
15
European journal of marketing : EJM
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Asia Pacific journal of marketing and logistics
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Marketing intelligence & planning
10
Springer eBook Collection / Business and Economics
10
International journal of hospitality management
9
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
8
International journal of electronic commerce : IJEC
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of global marketing
8
The journal of consumer marketing
8
Berichte aus der Betriebswirtschaft
7
International journal of sports marketing & sponsorship
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of current issues and research in advertising : JCIRA
7
Journal of marketing research : JMR
7
Journal of the Academy of Marketing Science
7
American journal of agricultural economics
6
Journal of marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Tourism management : research, policies, practice
6
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
6
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ECONIS (ZBW)
1,402
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41
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
42
Green power of virtual influencer : the role of virtual influencer image, emotional appeal, and product involvement
Jiang, Kan
;
Zheng, Junyuan
;
Luo, Shaohua
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462270
Saved in:
43
Recession-proof marketing? : unraveling the impact of advertising efficiency on stock volatility
Al-Gamrh, Bakr
;
Rasul, Tareq Faizur
- In:
International review of financial analysis
92
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014492364
Saved in:
44
The impact of brand attribution for an innovative sports product introduced on the fitness market in France
Mischler, Sarah
;
Pichot, Lilian
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 109-124
Persistent link: https://www.econbiz.de/10014504952
Saved in:
45
Image congruity in the love triangle among mega sport event organizer, sponsor, and consumers : the moderating effects of product involvement and consumer awareness
Lorgnier, Nicolas G. A.
;
Chanavat, Nicolas
;
Su, Che-Jen
; …
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
1
,
pp. 134-158
Persistent link: https://www.econbiz.de/10014511984
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46
A two-sided sales promotions modeling based on agent-based simulation
Turgut, Yakup
;
Bozdag, Cafer Erhan
- In:
Journal of economic interaction and coordination
19
(
2024
)
1
,
pp. 85-119
Persistent link: https://www.econbiz.de/10014502259
Saved in:
47
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
48
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
49
A synergetic vision of advertising as stimuli to enhance sales
Valderrábano López, Juan Luis
- In:
Estudios de economía aplicada : revista promovida por …
42
(
2024
)
1
,
pp. 13-21
Persistent link: https://www.econbiz.de/10014514880
Saved in:
50
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
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