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~subject:"Brand image"
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Search: subject:"need for Cognition"
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Brand image
Cognition
52
Kognition
52
Consumer behaviour
45
Konsumentenverhalten
45
need for cognition
34
Need for cognition
31
Advertising effects
27
Werbewirkung
27
Markenimage
18
Brand management
13
Markenführung
13
Internet marketing
10
Online-Marketing
10
Advertising
8
Werbung
8
Emotion
7
Need for Cognition
7
Product Placement
7
Product placement
7
Viral marketing
6
Virales Marketing
6
Credibility
5
Decision
5
Entscheidung
5
Experiment
5
Glaubwürdigkeit
4
Information behaviour
4
Informationsverhalten
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brand attitude
4
Brand
3
Computerspiel
3
Designation of origin
3
Herkunftsbezeichnung
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3
Marketingmanagement
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Online-Handel
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18
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Vashisht, Devika
3
Avramova, Yana R.
2
Dens, Nathalie
2
Pelsmacker, Patrick de
2
Sreejesh, S.
2
Arslanagic-Kalajdzic, Maja
1
Bergkvist, Lars
1
Chan, Fanny Fong Yee
1
Chen, Pei-Ting
1
Cheng, Yimin
1
Chu, Kyounghee
1
Diamantopoulos, Adamantios
1
Dunn, Lea
1
Eisend, Martin
1
Gursoy, Dogan
1
Hanks, Lydia
1
Kim, Ji Yoon
1
Kristofferson, Kirk
1
Ku, Hsuan-Hsuan
1
Laroche, Michel
1
Lee, Do-Hee
1
Li, Fangxuan
1
Lowe, Ben
1
Ma, Jianan
1
Moschik, Nicole
1
Orazi, Davide Christian
1
Peterson, Jeff
1
Petrovici, Dan
1
Ryu, Sann
1
Sambath, Alice
1
Sierra, Jeremy J.
1
Taute, Harry A.
1
Vargas, Patrick
1
Xu, Honggang
1
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1
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1
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International journal of advertising : the quarterly review of marketing communications
2
Journal of business research : JBR
2
Journal of the Academy of Marketing Science
2
European journal of marketing
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
Journal of Indian business research
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Management research review
1
Marketing intelligence & planning
1
The journal of brand management : an international journal
1
The journal of product & brand management
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ECONIS (ZBW)
18
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1
Coincidental brand origins influence persuasion based on
need
for
cognition
Cheng, Yimin
;
Orazi, Davide Christian
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 255-289
Persistent link: https://www.econbiz.de/10014466301
Saved in:
2
The brand that wasn’t there : the impact of brand displacement on viewer engagement and brand attitude
Kristofferson, Kirk
;
Dunn, Lea
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014251263
Saved in:
3
Listing product benefits on an extra affixed label : effects on claim credibility and product evaluation
Ku, Hsuan-Hsuan
;
Chen, Pei-Ting
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 454-471
Persistent link: https://www.econbiz.de/10014229061
Saved in:
4
The effectiveness of the destination logo : congruity effect between logo typeface and destination stereotypes
Li, Fangxuan
;
Ma, Jianan
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304505
Saved in:
5
The dynamic nature of marketing constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
6
Product visuals and consumers' selective exposure : the role of thought generation and cognitive motivation
Ryu, Sann
;
Vargas, Patrick
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 780-798
Persistent link: https://www.econbiz.de/10012653590
Saved in:
7
Are consumers' minds or hearts guiding country of origin effects? : conditioning roles of
need
for
cognition
and need for affect
Diamantopoulos, Adamantios
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
108
(
2020
),
pp. 487-495
Persistent link: https://www.econbiz.de/10012175455
Saved in:
8
The effect of verbal brand personification on consumer evaluation in advertising : internal and external personification
Chu, Kyounghee
;
Lee, Do-Hee
;
Kim, Ji Yoon
- In:
Journal of business research : JBR
99
(
2019
),
pp. 472-480
Persistent link: https://www.econbiz.de/10012023689
Saved in:
9
Understanding cosmopolitanism and brand origin recognition accuracy : the moderating effect of
need
for
cognition
Laroche, Michel
;
Zhang, Chun
;
Sambath, Alice
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 441-458
Persistent link: https://www.econbiz.de/10011979090
Saved in:
10
The effects of associative slogans on tourists' attitudes and travel intention : the moderationg effects of
need
for
cognition
and familiarity
Zhang, Hui
;
Gursoy, Dogan
;
Xu, Honggang
- In:
Journal of travel research : a quarterly publication of …
56
(
2017
)
2
,
pp. 206-220
Persistent link: https://www.econbiz.de/10011637094
Saved in:
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