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~subject:"Brand management"
~subject:"Corporate culture"
~subject:"Internal communication"
~subject:"Mitarbeiter"
~subject:"Work behaviour"
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Brand management
Corporate culture
Internal communication
Mitarbeiter
Work behaviour
Internal branding
157
Interne Markenführung
157
Markenführung
32
Markenimage
29
Brand image
28
Deutschland
21
Germany
21
Corporate reputation
19
Firmenimage
19
Markenpolitik
19
Leadership
18
Personalführung
18
Personalmarketing
18
Unternehmenskultur
18
HR marketing
17
Arbeitsverhalten
14
Interne Kommunikation
14
Brand equity
10
Internes Marketing
9
Markenwert
9
Employee retention
8
Human Resource Management
8
Mitarbeiterbindung
8
Personalmanagement
8
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7
Internationales Marketing
7
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6
Beziehungsmarketing
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Brand architecture
6
Business-to-business marketing
6
Markenarchitektur
6
Relationship marketing
6
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6
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5
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5
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7
Tomczak, Torsten
7
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4
Herrmann, Andreas
4
Strödter, Kristina
4
Schmidt, Holger J.
3
Brodbeck, Heinz
2
Fischer, Alexander
2
Jackson, Ulrike
2
Jentschke, Mirjam
2
Kernstock, Joachim
2
Knörle, Christian
2
Krobath, Karin
2
Lindgreen, Adam
2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Bowden, Jana
1
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1
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1
Buff, Cheryl L.
1
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Wissenschaftsförderung der Sparkassen-Finanzgruppe e.V.
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
4
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Antecedents and outcomes of employee-based brand equity
3
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Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
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Business-to-business brand management : theory, research and executive case study exercises
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Corporate communications : an international journal
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1
Düsseldorf working papers in applied management and economics
1
Erfolgsfaktor emotionales Kapital : Menschen begeistern, Ziele erreichen ; Tagungsband zum 6. DocNet Management Symposium [am 7. November 2008]
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
European journal of marketing
1
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
1
Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Düsseldorf
1
Global business and organizational excellence : a review of research & best practices
1
Global business review
1
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
1
Internationale Trends in der Markenkommunikation : was Globalisierung, neue Medien und Nachhaltigkeit erfordern
1
Interne Organisationskommunikation : theoretische Fundierungen und praktische Anwendungsfelder
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Jahrbuch Marketing ... : Trendthemen und Tendenzen
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Journal for global business advancement : JGBA
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of strategic marketing
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Journal of travel and tourism marketing
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Journal of world business : JWB
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
Kellogg on marketing
1
Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
74
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1
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
2
What about context in internal brand management? : understanding employee brand commitment in the public sector
Leijerholt, Ulrika
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1243-1266
Persistent link: https://www.econbiz.de/10012695264
Saved in:
3
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
4
How posting in social networks affects employee-based brand equity
Hesse, Andreas
;
Schmidt, Holger J.
;
Bosslet, Ronja
; …
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 1907-1925
Persistent link: https://www.econbiz.de/10013352656
Saved in:
5
Impact of leader-member exchange on innovative work behavior : role of employee-based brand equity, humor, and humble leadership
Fatima, Afsheen
;
Nasir, Hafsa
;
Noor, Azeema Azeema
; …
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 90-105)
.
2022
Persistent link: https://www.econbiz.de/10013336146
Saved in:
6
Knowledge-sharing culture and employee-based brand equity
Bashir, Mohsin
;
Bhutta, M Khurrum S.
;
Shahi, Saman Goher
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 119-137)
.
2022
Persistent link: https://www.econbiz.de/10013336150
Saved in:
7
Reviewing the employee branding process to gain firm competitive advantage
Shabbir, Rizwan
;
Gulzar, Muhammad Awais
;
Samin, Tanzila
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 168-185)
.
2022
Persistent link: https://www.econbiz.de/10013336157
Saved in:
8
Effects of internal branding management in a hospital context
Huang, Ching-Ying
;
Lai, Chia-Hsien
- In:
The service industries journal
41
(
2021
)
15/16
,
pp. 985-1006
Persistent link: https://www.econbiz.de/10012695306
Saved in:
9
Employee well-being through internal branding : an integrated approach for achieving employee-based brand outcomes
Binu Raj, Asha
- In:
Global business review
21
(
2020
)
4
,
pp. 1065-1086
Persistent link: https://www.econbiz.de/10012287543
Saved in:
10
The brand image model in digital media industry
Silalahi, Sukardi
;
Rufaidah, Popy
;
Sule, Ernie Tisnawati
; …
- In:
Journal for global business advancement : JGBA
12
(
2019
)
2
,
pp. 276-297
Persistent link: https://www.econbiz.de/10012135710
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