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~subject:"Brand management"
~subject:"Corporate culture"
~subject:"Mitarbeiter"
~subject:"Mitarbeiterbindung"
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Brand management
Corporate culture
Mitarbeiter
Mitarbeiterbindung
Internal branding
157
Interne Markenführung
157
Markenführung
32
Markenimage
29
Brand image
28
Deutschland
21
Germany
21
Corporate reputation
19
Firmenimage
19
Markenpolitik
19
Leadership
18
Personalführung
18
Personalmarketing
18
Unternehmenskultur
18
HR marketing
17
Arbeitsverhalten
14
Internal communication
14
Interne Kommunikation
14
Work behaviour
14
Brand equity
10
Internes Marketing
9
Markenwert
9
Employee retention
8
Human Resource Management
8
Personalmanagement
8
International marketing
7
Internationales Marketing
7
B-to-B-Marketing
6
Beziehungsmarketing
6
Brand architecture
6
Business-to-business marketing
6
Markenarchitektur
6
Relationship marketing
6
Verhalten
6
Arbeitskräfte
5
Automotive industry
5
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3
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Article
41
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20
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19
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9
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6
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5
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5
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4
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3
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2
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2
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1
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1
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31
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30
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Esch, Franz-Rudolf
7
Tomczak, Torsten
7
Burmann, Christoph
4
Herrmann, Andreas
4
Brodbeck, Heinz
2
Jentschke, Mirjam
2
Kernstock, Joachim
2
Knörle, Christian
2
Rößler, Ayla
2
Schmidt, Holger J.
2
Strödter, Kristina
2
Wentzel, Daniel
2
Abratt, Russell
1
Afshardoost, Mona
1
Anisimova, Tatiana
1
Aurand, Timothy W.
1
Bartsch, Silke
1
Bashir, Mohsin
1
Batt, Verena
1
Baum, Matthias
1
Baumgarth, Carsten
1
Bendixen, Michael
1
Bhutta, M Khurrum S.
1
Biedenbach, Galina
1
Biedenbach, Thomas
1
Binu Raj, Asha
1
Blankenberg, Nina
1
Bodderas, Mareike
1
Bosslet, Ronja
1
Botzenhardt, Florian
1
Bowden, Jana
1
Bruhn, Manfred
1
Buckley, Ed
1
Buff, Cheryl L.
1
Cachelin, Joe͏̈l Luc
1
Chapleo, Chris
1
Clark, Paul
1
Collins, Hilary
1
Crespin-Mazet, Florence
1
Devasagayam, P. Raj
1
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Springer Fachmedien Wiesbaden
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Wissenschaftsförderung der Sparkassen-Finanzgruppe e.V.
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Innovatives Markenmanagement
5
SpringerLink / Bücher
4
Antecedents and outcomes of employee-based brand equity
2
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
Research
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Wettbewerb und Regulierung von Märkten und Unternehmen
2
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Best practice der Markenführung
1
Business-to-business brand management : theory, research and executive case study exercises
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Diskussionsbeiträge der Mercator School of Management der Universität Duisburg-Essen, Campus Duisburg
1
Erfolgsfaktor emotionales Kapital : Menschen begeistern, Ziele erreichen ; Tagungsband zum 6. DocNet Management Symposium [am 7. November 2008]
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
European journal of marketing
1
European journal of marketing : EJM
1
Global business and organizational excellence : a review of research & best practices
1
Global business review
1
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innen beginnen : von der internen Kommunikation zum Internal Branding
1
Innovative Markenführung und -implementierung
1
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
1
Internationale Trends in der Markenkommunikation : was Globalisierung, neue Medien und Nachhaltigkeit erfordern
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Journal for global business advancement : JGBA
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
Kellogg on marketing
1
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
1
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
1
Marketing : ZFP ; journal of research and management
1
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Organization : the critical journal of organization, theory and society
1
Schriften des Instituts für Entwicklung zukunftsfähiger Organisationen
1
Springer eBook Collection
1
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ECONIS (ZBW)
61
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1
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
2
What about context in internal brand management? : understanding employee brand commitment in the public sector
Leijerholt, Ulrika
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1243-1266
Persistent link: https://www.econbiz.de/10012695264
Saved in:
3
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
4
How posting in social networks affects employee-based brand equity
Hesse, Andreas
;
Schmidt, Holger J.
;
Bosslet, Ronja
; …
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 1907-1925
Persistent link: https://www.econbiz.de/10013352656
Saved in:
5
Knowledge-sharing culture and employee-based brand equity
Bashir, Mohsin
;
Bhutta, M Khurrum S.
;
Shahi, Saman Goher
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 119-137)
.
2022
Persistent link: https://www.econbiz.de/10013336150
Saved in:
6
Reviewing the employee branding process to gain firm competitive advantage
Shabbir, Rizwan
;
Gulzar, Muhammad Awais
;
Samin, Tanzila
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 168-185)
.
2022
Persistent link: https://www.econbiz.de/10013336157
Saved in:
7
Effects of internal branding management in a hospital context
Huang, Ching-Ying
;
Lai, Chia-Hsien
- In:
The service industries journal
41
(
2021
)
15/16
,
pp. 985-1006
Persistent link: https://www.econbiz.de/10012695306
Saved in:
8
Employee well-being through internal branding : an integrated approach for achieving employee-based brand outcomes
Binu Raj, Asha
- In:
Global business review
21
(
2020
)
4
,
pp. 1065-1086
Persistent link: https://www.econbiz.de/10012287543
Saved in:
9
The brand image model in digital media industry
Silalahi, Sukardi
;
Rufaidah, Popy
;
Sule, Ernie Tisnawati
; …
- In:
Journal for global business advancement : JGBA
12
(
2019
)
2
,
pp. 276-297
Persistent link: https://www.econbiz.de/10012135710
Saved in:
10
Internal City Branding : ein empirisch validiertes Modell zur internen, identitätsbasierten Markenführung von Städten
Rößler, Ayla
-
2019
Persistent link: https://www.econbiz.de/10011955708
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