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~subject:"Brand management"
~subject:"Crop Production/Industries"
~type_genre:"Mikroform"
~type_genre:"Reprint"
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Brand management
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Evolving and emerging issues in marketing strategy
2
Brand management ; Vol. 1
1
International marketing ; Vol. 2
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
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ECONIS (ZBW)
7
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Eine wertebasierte Typologie der Markenliebe
Kühn, Jochen
-
2014
Persistent link: https://www.econbiz.de/10011415508
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2
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
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3
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
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4
Return on marketing : using customer equity to focus marketing strategy
Rust, Roland T.
;
Lemon, Katherine N.
;
Zeithaml, Valerie A.
-
2009
Persistent link: https://www.econbiz.de/10003836717
Saved in:
5
Requirements for successful marketing alliances
Rich, Michael K.
-
2009
Persistent link: https://www.econbiz.de/10003836999
Saved in:
6
Brand popularity, country image and market share : an empirical study
Kim, Chung Koo
;
Chung, Jay Young
-
2008
Persistent link: https://www.econbiz.de/10003656235
Saved in:
7
Measurement of market and brand effects
Anderson, Evan E.
-
1970
Persistent link: https://www.econbiz.de/10001835937
Saved in:
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