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~subject:"Brand management"
~subject:"Konsumentenverhalten"
~subject:"Werbung"
~type_genre:"Interview"
~type_genre:"Reprint"
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Brand management
Konsumentenverhalten
Werbung
Markenführung
131
Consumer behaviour
55
Brand
37
Markenartikel
37
Markenimage
37
Brand image
35
Marketing management
16
Marketingmanagement
16
USA
14
United States
14
Corporate reputation
10
Firmenimage
10
Brand extension
9
Deutschland
9
Germany
9
Markentransfer
9
Beziehungsmarketing
8
Relationship marketing
8
Corporate culture
7
International marketing
7
Internationales Marketing
7
Unternehmenskultur
7
Marketing
6
Großbritannien
5
United Kingdom
5
Welt
5
World
5
Automotive industry
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Kfz-Industrie
4
Advertising effects
3
Advertising planning
3
Community
3
Consumer goods industry
3
Economic culture
3
Gemeinschaft
3
Konsumgüterindustrie
3
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2
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Article
123
Book / Working Paper
8
Type of publication (narrower categories)
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Interview
Reprint
Article in journal
9,967
Aufsatz in Zeitschrift
9,967
Aufsatz im Buch
2,361
Book section
2,361
Hochschulschrift
643
Graue Literatur
488
Non-commercial literature
488
Thesis
470
Case study
440
Fallstudie
440
Collection of articles of several authors
380
Sammelwerk
380
Working Paper
300
Arbeitspapier
299
Aufsatzsammlung
257
Conference paper
114
Konferenzbeitrag
114
Ratgeber
84
Konferenzschrift
83
Lehrbuch
82
Guidebook
80
Textbook
69
Conference proceedings
53
Handbook
37
Handbuch
37
Bibliografie enthalten
32
Bibliography included
32
Collection of articles written by one author
13
Fallstudiensammlung
13
Sammlung
13
Systematic review
12
Übersichtsarbeit
12
Bibliografie
9
Glossar enthalten
9
Glossary included
9
Mehrbändiges Werk
9
Multi-volume publication
9
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7
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English
115
German
16
Author
All
Keller, Kevin Lane
8
Dall'Olmo Riley, Francesca
5
Ehrenberg, Andrew S. C.
4
Park, C. Whan
4
Schmitt, Bernd
4
De Chernatony, Leslie
3
McCarthy, Michael S.
3
Aaker, David A.
2
Einwiller, Sabine
2
Elliott, Richard
2
Farr, Andy
2
Fournier, Susan
2
Hatch, Mary Jo
2
Jaworski, Bernard J.
2
Kent, Muhtar
2
MacInnis, Deborah J.
2
Milberg, Sandra J.
2
Reddy, Srinivas K.
2
Schultz, Majken
2
Aaker, Jennifer
1
Abou Aish, Ehab M.
1
Ackermann, Marion
1
Agarwal, Manoj Kumar
1
Alden, Dana
1
Alford, Bruce L.
1
Alpert, Frank
1
Appau, Samuelson
1
Arruda, William
1
Azoulay, Audrey
1
Bali, Vinita
1
Ballouli, Khalid
1
Barnard, Neil
1
Batra, Rajeev
1
Baumgarth, Carsten
1
Berry, Leonard L.
1
Bhat, Sobodh
1
Biel, Alexander L.
1
Bird, M.
1
Bloom, Helen
1
Brasel, S. Adam
1
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Published in...
All
Corporate brand and corporate reputation
13
Brand management ; Vol. 2
12
Brand management ; Vol. 3
12
Brand management ; Vol. 1
10
The evolution of brands : from signals of quality to storehouses of trust
10
Brand management ; Vol. 4
9
Measuring and managing brands
9
International marketing ; Vol. 2
6
Harvard-Business-Manager : das Wissen der Besten
5
Marketing-mix strategies - product strategy and promotion strategy
5
SAGE library in marketing
4
Cross-cultural and critical perspectives on brands
3
Akzente
2
Critical perspectives on business and management
2
Erfolg in Zeiten des Wandels : BMW im Gespräch 2005/2006 ; Kernkompetenz, Innovation, Produktion, Kultur, Image, Verkaufen
2
Evolving and emerging issues in marketing strategy
2
GfK marketing intelligence review : Marketingforschung für die Praxis
2
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
2
Strategie und Technik des Automobilmarketing
2
Business horizons
1
Case studies and conversations
1
Exzellentes Controlling, exzellente Unternehmensleistung : best practice und Trends im Controlling ; [... Beiträge des 25. Stuttgarter Controller-Forums (SCF) 2011 ...]
1
Global-local consumption
1
Harvard business review : HBR
1
International journal of entrepreneurial venturing
1
Journal of Islamic marketing : JIMA
1
Konzepte, Erkenntnisse und Perspektiven zur Marke im Kulturbereich
1
Marketing brands in Africa : perspectives on the evolution of branding in an emerging market
1
Marketing nach Maß : von der Vielfalt profitieren
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Michael Porter ; Vol. 1
1
Nonprofit marketing : sectoral applications
1
Relational and functional integration
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
The marketing review
1
Thunderbird international business review
1
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ECONIS (ZBW)
131
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1
Branding start-ups in Africa : a conversation with Sydney Scott Sam
Sam, Sydney Scott
(
interviewee
); …
- In:
Marketing brands in Africa : perspectives on the …
,
(pp. 39-51)
.
2021
Persistent link: https://www.econbiz.de/10012651437
Saved in:
2
Mut leitet Wandel ein
Coombe, Cary
(
interviewee
)
- In:
Harvard-Business-Manager : das Wissen der Besten
42
(
2020
),
pp. 37
Persistent link: https://www.econbiz.de/10012152592
Saved in:
3
Branding in a digital world : discussion based on an interview with Paul Geddes CEO of Direct Line Group
Geddes, Paul
(
interviewee
);
Hughes, Tim
(
interviewer
); …
- In:
The marketing review
18
(
2018
)
1
,
pp. 41-53
Persistent link: https://www.econbiz.de/10011892851
Saved in:
4
Verwirrte Kunden
Diamantopoulos, Adamantios
(
interviewee
); …
- In:
Harvard-Business-Manager : das Wissen der Besten
40
(
2018
)
5
,
pp. 16-17
Persistent link: https://www.econbiz.de/10011940130
Saved in:
5
C/O Berlin : Marke ohne Heimat?
Naroska, Marc
;
Nowak, Mirko
;
Baumgarth, Carsten
-
2014
Persistent link: https://www.econbiz.de/10010478349
Saved in:
6
Interview mit Sven Schuwirth : Bereichsleiter Marken- und Vertriebsentwicklung der Audi AG
Frisch, Jutta
;
Schuwirth, Sven
- In:
Strategie und Technik des Automobilmarketing
,
(pp. 331-335)
.
2013
Persistent link: https://www.econbiz.de/10010426292
Saved in:
7
Interview mit Dr. Kay Segler : Bereichsleiter MINI Geschäftskoordination und Markenführung
Krieger, Kai Harald
;
Segler, Kay G.
- In:
Strategie und Technik des Automobilmarketing
,
(pp. 210-213)
.
2013
Persistent link: https://www.econbiz.de/10010426298
Saved in:
8
No.1 brands : die Erfolgsgeheimnisse starker Marken
Koch, Klaus-Dieter
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10010403823
Saved in:
9
Branding the elite professional athlete through use of new media and technology : an interview with Ash De Walt
De Walt, Ash
;
Ballouli, Khalid
;
Hutchinson, Michael
- In:
International journal of entrepreneurial venturing
4
(
2012
)
1
,
pp. 58-64
Persistent link: https://www.econbiz.de/10009491685
Saved in:
10
"Macht riecht würzig"
Klepper, Karsten
;
Mazanec, Michael
;
Kestel, Christina
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
1
,
pp. 12-15
Persistent link: https://www.econbiz.de/10008758718
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