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~subject:"Brand management"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"Sammlung"
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Search: "Customer relationship management"
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Brand management
Beziehungsmarketing
634
Relationship marketing
634
Deutschland
152
Germany
152
Consumer behaviour
107
Konsumentenverhalten
107
Theorie
77
Theory
77
Customer satisfaction
73
Kundenzufriedenheit
73
Kundenmanagement
63
Lieferantenmanagement
56
Supplier relationship management
56
Marketingmanagement
55
Marketing management
52
Dienstleistungsqualität
50
Service quality
50
Social Web
50
Social web
50
Electronic Commerce
36
Markenführung
36
USA
36
United States
36
E-commerce
34
Marketing
34
Einzelhandel
32
Online retailing
32
Online-Handel
32
Online-Marketing
31
Retail trade
31
Internet marketing
30
Innovationsmanagement
29
Innovation management
28
Kundenbindung
28
Kundenwert
27
Strategisches Management
27
B-to-B-Marketing
26
Business-to-business marketing
26
Customer value
25
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13
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31
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5
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Case study
Konferenzbeitrag
Sammlung
Article in journal
2,018
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2,018
Aufsatz im Buch
141
Book section
141
Hochschulschrift
55
Thesis
44
Collection of articles of several authors
30
Sammelwerk
30
Graue Literatur
29
Non-commercial literature
29
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23
Fallstudie
18
Conference paper
16
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15
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15
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12
Ratgeber
12
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7
Handbook
6
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6
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4
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3
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3
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2
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2
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1
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1
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1
research-article
1
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English
29
German
7
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Ahujy, Vandana
1
Aiello, Gaetano
1
Armbrecht, Wolfgang
1
Aydın, Hatice
1
Bidmon, Sonja
1
Bock, Andreas H.
1
Both, Alina
1
Braekler, Michael
1
Breitsohl, Jan Christian
1
Bungay Stanier, Michael
1
Calloway, Joe
1
Canniford, Robin
1
Chrysochou, Polymeros
1
Crepaz, Marc-Philipp
1
Das, Gurcharan
1
David, Natalie
1
Dineva, Denitsa Petrova
1
Frasquet Deltoro, Marta
1
Fries, Andreas
1
Gamboa, Ana Margarida
1
Gao, Xin
1
Garrod, Brian
1
Gonçalves, Helena Martins
1
Gräve, Jan-Frederik
1
Guercini, Simone
1
Gómez-Suárez, Mónica
1
Ivens, Björn Sven
1
Jakubanecs, Alexander
1
John, Doris Rajakumari
1
Kammerlander, Nadine
1
Kienzle, Kerstin
1
Ko, Eunju
1
Lee, Chang Han
1
Mateus, Inês
1
Mollá Descals, Alejandro
1
O'Sullivan, Stephen R.
1
Olsen, Lars Erling
1
Pereira, Hélia Gonçalves
1
Peretz, Adrian
1
Phan, Michel Cao Tuan
1
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Business horizons
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of business research : JBR
2
Journal of marketing management : MM
2
The international review of retail, distribution and consumer research
2
The journal of brand management : an international journal
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Best practice der Markenführung
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Corporate brand and corporate reputation
1
Diversity in European marketing : text and cases
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
1
Ethics, social responsibility and sustainability in marketing
1
Handbook of research on effective marketing in contemporary globalism
1
Harvard business review on emerging markets
1
Journal of marketing theory and practice
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
1
Marketing intelligence & planning
1
Marktorientierte Unternehmensführung
1
Scientific Annals of Economics and Business
1
Social Branding : Strategien - Praxisbeispiele - Perspektiven
1
Social Media und Brand Community Marketing : Grundlagen, Strategien und Erfolgskonzepte aus der Praxis
1
The IUP journal of brand management : IJBRM
1
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ECONIS (ZBW)
36
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1
Omnichannel customer journeys : fragments of a never-ending story?
Both, Alina
;
Steinmann, Sascha
;
Chrysochou, Polymeros
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-38)
.
2022
Persistent link: https://www.econbiz.de/10013281203
Saved in:
2
Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
Saved in:
3
Impact of user participation behavior and participation emotion on quality of users' ideas in the virtual brand community
Gao, Xin
;
Xu, Guangyi
;
Wang, Gesi
;
Xu, Jianzhong
- In:
Economics and Finance Readings : Selected Papers from …
,
(pp. 69-84)
.
2022
Persistent link: https://www.econbiz.de/10013369882
Saved in:
4
Managing brands in the digital era
Gräve, Jan-Frederik
-
2019
Persistent link: https://www.econbiz.de/10012103146
Saved in:
5
Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 45-63)
.
2019
Persistent link: https://www.econbiz.de/10012104159
Saved in:
6
Creation of consumer loyalty and trust in the retailer through store brands : the moderating effect of choice of store brand name
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 358-368
Persistent link: https://www.econbiz.de/10011629450
Saved in:
7
The role of customization, brand trust, and privacy concerns in advergaming
Wottrich, Verena M.
;
Verlegh, Peeter
;
Smit, Edith G.
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 60-81
Persistent link: https://www.econbiz.de/10011687883
Saved in:
8
How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
9
Attitude and loyalty to two brands of beer of the same producer
Sudzina, František
- In:
Scientific Annals of Economics and Business
64
(
2017
),
pp. 57-69
Persistent link: https://www.econbiz.de/10011866201
Saved in:
10
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
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