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~subject:"Business-to-business marketing"
~subject:"Credibility"
~subject:"Neuseeland"
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Search: person:"Beverland, Michael"
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Business-to-business marketing
Credibility
Neuseeland
Brand management
18
Consumer behaviour
18
Konsumentenverhalten
18
Markenführung
17
New Zealand
14
Brand
9
Markenartikel
9
Brand image
8
Markenimage
8
Marketing management
8
Marketingmanagement
8
B-to-B-Marketing
7
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5
Australien
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Einzelhandel
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Glaubwürdigkeit
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Authenticity
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English
22
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Beverland, Michael B.
17
Lindgreen, Adam
6
Beverland, Michael
5
Napoli, Julie
3
Farrelly, Francis
2
Farrelly, Francis J.
2
Cankurtaran, Pinar
1
Dickinson, Sonia J.
1
Dickinson-Delaporte, Sonia
1
Eckhardt, Giana M.
1
Healy, Michael J.
1
LaPlaca, Peter J.
1
Lockshin, Lawrence S.
1
Micheli, Pietro
1
Oppewal, Harmen
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Sands, Sean
1
Shankar, Avi
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Industrial marketing management : the international journal for industrial and high-tech firms
8
Market orientation : transforming food and agribusiness around the customer
3
Memorable customer experiences : a research anthology
2
Food policy : economics planning and politics of food and agriculture
1
Handbook of niche marketing : principles and practice
1
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
1
Journal of East-West business
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing management : MM
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
22
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1
How brands craft national identity
Beverland, Michael B.
;
Eckhardt, Giana M.
;
Sands, Sean
; …
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 586-609
Persistent link: https://www.econbiz.de/10012799017
Saved in:
2
Using design thinking to respond to crises : B2B lessons from the 2020 COVID-19 pandemic
Cankurtaran, Pinar
;
Beverland, Michael B.
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 255-260
Persistent link: https://www.econbiz.de/10012285362
Saved in:
3
Peter Laplaca : a case study
Beverland, Michael B.
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 110-115
Persistent link: https://www.econbiz.de/10011822316
Saved in:
4
The brand authenticity continuum : strategic approaches for building value
Napoli, Julie
;
Dickinson-Delaporte, Sonia
;
Beverland, …
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1201-1229
Persistent link: https://www.econbiz.de/10011585295
Saved in:
5
Resourceful sensemaking : overcoming barriers between marketing and design in NPD
Beverland, Michael B.
;
Micheli, Pietro
;
Farrelly, Francis J.
- In:
The journal of product innovation management : an …
33
(
2016
)
5
,
pp. 628-648
Persistent link: https://www.econbiz.de/10011600439
Saved in:
6
Measuring consumer-based brand authenticity
Napoli, Julie
;
Dickinson, Sonia J.
;
Beverland, Michael B.
; …
- In:
Journal of business research : JBR
67
(
2014
)
6
,
pp. 1090-1098
Persistent link: https://www.econbiz.de/10010364522
Saved in:
7
Unpacking value creation and delivery : orientation, capabilities, practices, and outcomes
Beverland, Michael B.
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 8-10
Persistent link: https://www.econbiz.de/10009513234
Saved in:
8
Keeping it real : the seven secrets of authentic brands
Beverland, Michael B.
- In:
Impulse für die Markenpraxis und Markenforschung : …
,
(pp. 477-492)
.
2012
Persistent link: https://www.econbiz.de/10010220152
Saved in:
9
What makes a good case study? : a positivist review of qualitative case research published in Industrial Marketing Management, 1971 - 2006
Beverland, Michael
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
39
(
2010
)
1
,
pp. 56-63
Persistent link: https://www.econbiz.de/10003954481
Saved in:
10
From strategy to tactics : building, implementing, and managing brand equity in business markets
Lindgreen, Adam
;
Beverland, Michael B.
;
Farrelly, Francis
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1223-1225
Persistent link: https://www.econbiz.de/10008807167
Saved in:
1
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