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~subject:"Business-to-business marketing"
~subject:"Markenführung"
~subject:"Neuseeland"
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Search: person:"Beverland, Michael"
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Business-to-business marketing
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Brand management
17
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11
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9
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Beverland, Michael B.
21
Beverland, Michael
7
Lindgreen, Adam
5
Cankurtaran, Pinar
3
Napoli, Julie
3
Farrelly, Francis
2
Micheli, Pietro
2
Dickinson, Sonia J.
1
Dickinson-Delaporte, Sonia
1
Eckhardt, Giana M.
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Industrial marketing management : the international journal for industrial and high-tech firms
8
Market orientation : transforming food and agribusiness around the customer
3
Food policy : economics planning and politics of food and agriculture
1
Handbook of niche marketing : principles and practice
1
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
1
Journal of East-West business
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of macromarketing
1
Journal of marketing management : MM
1
Journal of the Academy of Marketing Science
1
Memorable customer experiences : a research anthology
1
The definitive book of branding
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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1
Brand management : co-creating meaningful brands
Beverland, Michael B.
;
Cankurtaran, Pinar
-
2024
-
Third edition
Persistent link: https://www.econbiz.de/10014528233
Saved in:
2
A critical framework for examining sustainability claims of the sharing economy : exploring the tensions within platform brand discourses
Beverland, Michael B.
;
Cankurtaran, Pinar
;
Loussaïef, Leila
- In:
Journal of macromarketing
42
(
2022
)
2
,
pp. 214-230
Persistent link: https://www.econbiz.de/10013257861
Saved in:
3
Brand management : co-creating meaningful brands
Beverland, Michael B.
-
2021
-
Second edition
Persistent link: https://www.econbiz.de/10012583694
Saved in:
4
How brands craft national identity
Beverland, Michael B.
;
Eckhardt, Giana M.
;
Sands, Sean
; …
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 586-609
Persistent link: https://www.econbiz.de/10012799017
Saved in:
5
Using design thinking to respond to crises : B2B lessons from the 2020 COVID-19 pandemic
Cankurtaran, Pinar
;
Beverland, Michael B.
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 255-260
Persistent link: https://www.econbiz.de/10012285362
Saved in:
6
Brand management : co-creating meaningful brands
Beverland, Michael B.
-
2018
Persistent link: https://www.econbiz.de/10011793494
Saved in:
7
Peter Laplaca : a case study
Beverland, Michael B.
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 110-115
Persistent link: https://www.econbiz.de/10011822316
Saved in:
8
Resourceful sensemaking : overcoming barriers between marketing and design in NPD
Beverland, Michael B.
;
Micheli, Pietro
;
Farrelly, Francis J.
- In:
The journal of product innovation management : an …
33
(
2016
)
5
,
pp. 628-648
Persistent link: https://www.econbiz.de/10011600439
Saved in:
9
The brand authenticity continuum : strategic approaches for building value
Napoli, Julie
;
Dickinson-Delaporte, Sonia
;
Beverland, …
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1201-1229
Persistent link: https://www.econbiz.de/10011585295
Saved in:
10
Reconciling the tension between consistency and relevance : design thinking as a mechanism for brand ambidexterity
Beverland, Michael B.
;
Wilner, Sarah J. S.
;
Micheli, Pietro
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 589-609
Persistent link: https://www.econbiz.de/10011340270
Saved in:
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