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~subject:"Children"
~subject:"Consumer behaviour"
~subject:"Wahrnehmung"
~subject:"Zielgruppe"
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Search: subject_exact:"Advertising effectiveness"
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Children
Consumer behaviour
Wahrnehmung
Zielgruppe
Werbewirkung
139
Advertising effects
136
Advertising
128
Werbung
128
advertising effectiveness
108
Konsumentenverhalten
89
Internet marketing
73
Online-Marketing
73
Advertising effectiveness
63
Brand image
14
Brand management
14
Markenführung
14
Markenimage
14
Social Web
14
Social web
14
Psychology of advertising
13
Werbepsychologie
13
Marketing management
12
Marketingmanagement
12
Experiment
10
Fernsehwerbung
10
Television advertising
10
Advertising Effectiveness
9
Emotion
9
Target group
8
Brand
7
Celebrity endorsement
7
Celebrity-Werbung
7
Gender
7
Geschlecht
7
Markenartikel
7
Search engine
7
Suchmaschine
7
Perception
6
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Johnson, Garrett A.
4
Lewis, Randall A.
4
Vermeir, Iris
3
Wu, Linwan
3
Ali, Mazhar
2
Becker, Maren
2
Choe, Yeongbae
2
Danaher, Peter J.
2
Dodoo, Naa Amponsah
2
Fesenmaier, Daniel R.
2
Grigaliunaite, Viktorija
2
Kim, Dong Hoo
2
McNaught, Angela
2
Pileliene, Lina
2
Reiley, David H.
2
Romaniuk, Jenni
2
Shin, Sumin
2
Stienmetz, Jason L.
2
Tipgomut, Pornchanoke
2
Van de Sompel, Dieneke
2
Albinsson, Pia A.
1
Alhabash, Saleem
1
Anjum, Munazzah Mehak
1
Aydınoğlu, Nilüfer
1
Bagozzi, Richard P.
1
Baloglu, Seyhmus
1
Bang, Hye Jin
1
Bart, Yakov
1
Bauwens, Joke
1
Bell, Raoul
1
Ben Aicha, Abir
1
Bernal, Jorge
1
Bigné Alcañiz, J. Enrique
1
Bleier, Alexander
1
Bouzaabia, Rym
1
Brechman, Jean Marie
1
Briggs, Elten
1
Buchner, Axel
1
Burman, Bidisha
1
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1
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Journal of marketing communications
9
International journal of advertising : the review of marketing communications
5
International journal of advertising : the quarterly review of marketing communications
4
Australasian marketing journal
3
Journal of business research : JBR
3
Journal of promotion management : JPM
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
European journal of marketing : EJM
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of global marketing
2
Journal of marketing research
2
Journal of marketing research : JMR
2
Journal of travel and tourism marketing
2
Psychology & marketing
2
Scientific Annals of Economics and Business
2
Simon Business School working paper
2
The journal of consumer marketing
2
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
European journal of marketing
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
International journal of Indian culture and business management
1
International journal of consumer studies
1
International journal of electronic commerce : IJEC
1
International journal of information systems and change management : IJISCM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of Asia Pacific business
1
Journal of Consumer Policy
1
Journal of Islamic marketing : JIMA
1
Journal of business economics and management
1
Journal of business ethics : JOBE
1
Journal of consumer marketing
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of customer behaviour
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
90
RePEc
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81
Which products are best suited to mobile advertising? : a field study of mobile display advertising effects on consumer attitudes and intentions
Bart, Yakov
;
Stephen, Andrew T.
;
Sárváry, Miklós
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 270-285
Persistent link: https://www.econbiz.de/10010380962
Saved in:
82
Show me the product, show me the model : effect of picture type on attitudes toward advertising
Aydınoğlu, Nilüfer
;
Cian, Luca
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
4
,
pp. 506-519
Persistent link: https://www.econbiz.de/10010410182
Saved in:
83
Regulatory congruence effects in two-sided advertising : the mediating role of processing fluency and processing depth
Cornelis, Erlinde
;
Cauberghe, Veroline
;
Pelsmacker, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1451-1465
Persistent link: https://www.econbiz.de/10010414755
Saved in:
84
Attitude of Muslim consumers toward sex appeal in advertising : a comparative study between subcultures in Malaysia
Ismail, Ahmed Rageh
;
Melewar, T. C.
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 553-570
Persistent link: https://www.econbiz.de/10010467271
Saved in:
85
Effects of knowledge, testimonials, and ad copy on cruise advertising judgments
Martin, Brett A. S.
;
Vincent, Aaron
- In:
Tourism analysis : an interdisciplinary tourism & …
19
(
2014
)
6
,
pp. 769-774
Persistent link: https://www.econbiz.de/10010478107
Saved in:
86
Assessing the what is beautiful is good stereotype and the influence of moderately attractive and less attractive advertising models on self-perception, ad attitudes, and purchase...
Vermeir, Iris
;
Van de Sompel, Dieneke
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 205-233
Persistent link: https://www.econbiz.de/10010479072
Saved in:
87
Clarifying the relationship between involvement variables and advertising effectiveness among young people
Te'eni-Harari, Tali
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 183-203
Persistent link: https://www.econbiz.de/10010479077
Saved in:
88
The influence of religiosity on consumer ethical judgments and responses toward sexual appeals
Putrevu, Sanjay
;
Swimberghek, Krist
- In:
Journal of business ethics : JOBE
115
(
2013
)
2
,
pp. 351-365
Persistent link: https://www.econbiz.de/10009788036
Saved in:
89
Gender Jenga : the role of advertising in gender stereotypes within educational and non-educational games
Bush, Bianca
;
Furnham, Adrian
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
3
,
pp. 216-229
Persistent link: https://www.econbiz.de/10010188078
Saved in:
90
Personal and historical nostalgia : a comparison of common emotions
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of global marketing
26
(
2013
)
3
,
pp. 137-146
Persistent link: https://www.econbiz.de/10010189505
Saved in:
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