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~subject:"Consumer behaviour"
~subject:"Hotel industry"
~subject:"Spain"
~type_genre:"Aufsatz in Zeitschrift"
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Search: person:"González-Benito, Óscar"
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Consumer behaviour
Hotel industry
Spain
Konsumentenverhalten
17
Store brand
10
Einzelhandel
9
Handelsmarke
9
Retail trade
9
Spanien
7
Firm performance
6
Unternehmenserfolg
6
Beziehungsmarketing
5
Brand
5
Brand management
5
Markenartikel
5
Markenführung
5
Marketing management
5
Marketingmanagement
5
Preismanagement
5
Pricing strategy
5
Relationship marketing
5
Environmental management
4
Umweltmanagement
4
Brand image
3
Dienstleistungsqualität
3
Einzelhandelspreis
3
Hotellerie
3
KMU
3
Markenimage
3
Retail price
3
SME
3
Sales promotion
3
Service quality
3
Theorie
3
Theory
3
USA
3
United States
3
Verkaufsförderung
3
business performance
3
Agrotourismus
2
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Undetermined
7
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2
Type of publication
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Article
24
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
24
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Language
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English
24
Author
All
González-Benito, Óscar
21
Martos-Partal, Mercedes
11
Muñoz-Gallego, Pablo A.
6
Fustinoni-Venturini, Mariana
3
Garrido-Morgado, Álvaro
3
González-Benito, Javier
2
González-Benito, Oscar
2
Hernández-Maestro, Rosa M.
2
Nieto-García, Marta
2
Ailawadi, Kusum L.
1
Bustos-Reyes, César A.
1
Campo, Katia
1
Gonzalez-Benito, Óscar
1
Hidalgo-Baz, María
1
Loyola-Galván, Zaira I.
1
Ma, Yu
1
Martínez-Ruiz, María Pilar
1
Mollá Descals, Alejandro
1
Nieto García, Marta
1
San Martín, Sonia
1
San-Martín, Sonia
1
Santos-Requejo, Libia
1
Viglia, Giampaolo
1
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Published in...
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Journal of retailing
2
Journal of retailing and consumer services
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing letters : a journal of research in marketing
2
Business research quarterly : BRQ
1
Business strategy and the environment
1
Decision support systems : DSS ; the international journal
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of hospitality management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
Journal of business economics and management
1
Journal of marketing
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Psychology & marketing
1
Small business economics : an entrepreneurship journal
1
The Cornell hospitality quarterly
1
The international review of retail, distribution and consumer research
1
The journal of brand management : an international journal
1
The service industries journal
1
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ECONIS (ZBW)
24
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1
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
2
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
3
Which products are more responsive to in-store displays : utilitarian or hedonic?
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
; …
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 477-491
Persistent link: https://www.econbiz.de/10013256061
Saved in:
4
Be social! : the impact of self-presentation on peer-to-peer accommodation revenue
Nieto García, Marta
;
Muñoz-Gallego, Pablo A.
;
Viglia, …
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
7
,
pp. 1268-1281
Persistent link: https://www.econbiz.de/10012268387
Saved in:
5
The more the merrier? : understanding how travel frequency shapes willingness to pay
Nieto-García, Marta
;
Muñoz-Gallego, Pablo A.
; …
- In:
The Cornell hospitality quarterly
61
(
2020
)
4
,
pp. 401-415
Persistent link: https://www.econbiz.de/10012307846
Saved in:
6
To what extent does need for touch affect online perceived quality?
San-Martín, Sonia
;
González-Benito, Óscar
; …
- In:
International journal of retail & distribution management
45
(
2017
)
9
,
pp. 950-968
Persistent link: https://www.econbiz.de/10011791840
Saved in:
7
Is advertising helpful for organic businesses? : differential effects of packaging claims
Hidalgo-Baz, María
;
Martos-Partal, Mercedes
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 542-561
Persistent link: https://www.econbiz.de/10011849115
Saved in:
8
Tourists' willingness to pay for an accommodatio : the effect of eWOM and internal reference price
Nieto-García, Marta
;
Muñoz-Gallego, Pablo A.
; …
- In:
International journal of hospitality management
62
(
2017
),
pp. 67-77
Persistent link: https://www.econbiz.de/10011702650
Saved in:
9
Brands as substitutes for the need for touch in online shopping
González-Benito, Óscar
;
Martos-Partal, Mercedes
;
San …
- In:
Journal of retailing and consumer services
27
(
2015
),
pp. 121-125
Persistent link: https://www.econbiz.de/10011388101
Saved in:
10
Motivational profiling of store brand shoppers : differences across quality tiers
Martos-Partal, Mercedes
;
González-Benito, Oscar
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 187-200
Persistent link: https://www.econbiz.de/10011339355
Saved in:
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