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~subject:"Consumer behaviour"
~subject:"USA"
~type_genre:"Aufsatz im Buch"
~type_genre:"Glossar enthalten"
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Consumer behaviour
USA
International marketing
821
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113
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105
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105
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Czinkota, Michael R.
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4
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4
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3
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Cross-cultural and critical perspectives on brands
6
International marketing ; Vol. 2
3
International marketing ; Vol. V
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
2
International advertising and communication : current insights and empirical findings
2
Marketing in the new global order : challenges and opportunities
2
New world marketing
2
The SAGE handbook of international marketing
2
The global market : developing a strategy to manage across borders
2
25 Jahre Unternehmertum : Festschrift für Giorgio Behr
1
Agricultural trade and economic integration in Europe and in North America : december 7-9, 1992, Frankfurt am Main, Germany
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Are you ready? : preparing for international operations
1
Beyond Hofstede : culture frameworks for global marketing and management
1
Brand management ; Vol. 2
1
Brand management in emerging markets : theories and practice
1
Brands and brand management : contemporary research perspectives
1
Bringing technology to market: trends, cases, solutions
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Cases on innovations in educational marketing : transnational and technological strategies
1
Consumption culture in Europe : insight into the beverage industry
1
Contemporary research in e-marketing ; 1
1
Creating a sustainable competitive position : ethical challenges for international firms
1
Cross-border e-commerce marketing and management
1
Cross-cultural exposure and connections : intercultural learning for global citizenship
1
Customer-centric marketing strategies : tools for building organizational performance
1
Entrepreneurship in international marketing
1
Ethics in marketing and communications : towards a global perspective
1
European business in the global network
1
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
1
Fragile interdependence : econom. issues in US - Japanese trade and investment ; [papers presented at a conference hosted by the Center for Japan US Business and Econom. Studies at the Graduate School of Business Administration of New York Univ., Nov. 1 - 2, 1984]
1
Global cases on hospitality industry
1
Global intermediation and logistics service providers
1
Globalization and partnerships : features of business alliances and international cooperation
1
Going global: implementing international business operations
1
Handbook of brand relationships
1
Handbook of research in international marketing
1
Handbook of research on international advertising
1
Handbook on cross-cultural marketing
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ECONIS (ZBW)
107
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1
Identifying current themes and important future research directions in the field of consumer animosity
Davlembayeva, Dinara
;
Marikyan, Davit
;
Slade, Emma L.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 42-55)
.
2024
Persistent link: https://www.econbiz.de/10014501026
Saved in:
2
Does a sustainable orientation affect global consumers' relationships with international online brands?
Drennan, Todd
;
Nordman, Emilia Rovira
;
Safari, Aswo
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 219-236)
.
2023
Persistent link: https://www.econbiz.de/10014455390
Saved in:
3
Evolving consumer choices across cultures
Vij, Priya
;
Arya, Parmatam Parkash
- In:
Cross-cultural exposure and connections : intercultural …
,
(pp. 127-149)
.
2021
Persistent link: https://www.econbiz.de/10012270517
Saved in:
4
Global brand and global consumers
Mirza Mohammad Didarul Alam
;
Ataul Karim Patwary
- In:
Cross-border e-commerce marketing and management
,
(pp. 148-171)
.
2021
Persistent link: https://www.econbiz.de/10012312386
Saved in:
5
Antecedents of global brands preference among generation Y in Malaysia
Asmat Nizam Abdul Talib
;
Mahjabin Yusof
- In:
Leveraging consumer behavior and psychology in the …
,
(pp. 153-171)
.
2020
Persistent link: https://www.econbiz.de/10012242903
Saved in:
6
Global luxury brands : researching cross-cultural differences in motivations to consume
Cui, Annie Peng
;
Nelson, Christopher A.
;
Yim, Alexis
- In:
Handbook on cross-cultural marketing
,
(pp. 104-114)
.
2020
Persistent link: https://www.econbiz.de/10013459476
Saved in:
7
International distribution : a cross-cultural reading of intermediation
Cassière, François
;
Noireaux, Virginie
- In:
Global intermediation and logistics service providers
,
(pp. 243-264)
.
2017
Persistent link: https://www.econbiz.de/10011731132
Saved in:
8
Perceived quality of Asian brands by US consumers : case of cosmetic brand using age as a moderator
Southworth, Sarah
;
Kim, Minjeong
- In:
International marketing in the fast changing world
,
(pp. 235-253)
.
2015
Persistent link: https://www.econbiz.de/10011416191
Saved in:
9
Effect of globalization on multicultural consumer behavior
Manrai, Lalita A.
;
Manrai, Ajay K.
;
Mady, Tarek T.
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 1-19)
.
2015
Persistent link: https://www.econbiz.de/10011396873
Saved in:
10
Does the value of global brands apply to both foreign and domestic-based global brands?
Westjohn, Stanford A.
;
Magnusson, Peter
;
Zhou, Joyce X.
- In:
Entrepreneurship in international marketing
,
(pp. 267-286)
.
2015
Persistent link: https://www.econbiz.de/10010493026
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